Market Research Analyst

Saif Maniyar

Greater Boston Area, MA *************@*****.*** +1-508-***-**** LinkedIn Website Educa'on

Master of Business Administra1on (Business Analy1cs) Clark University Worcester, MA Jan 2022 - Dec 2023 GPA: 3.9, Sigma Beta Gamma Honors.

Bachelor of Business Administra1on (Marke1ng) KLE CBALC Belgaum, India Jun 2017 – Dec 2020 Work Experience

Performance Research Jan 2024 – Present

Market Research Analyst Newport, RI

• Leveraged SPSS to conduct detailed customer data analysis for the ESPN College Football Championship, enhancing understanding of customer trends and sponsor impact on brand percep1on. Performed onsite research at NFC to assess sponsor ac1va1ons and gather consumer percep1ons for major sponsors, including AT&T, Chick-fil-A, Modelo, and RAM.

• Developed dashboards and one-pager visualiza1ons using Tableau for the 2024 NCAA Championships, presen1ng key insights on a[endee demographics, experience, and 1cket source awareness through social media, email, and online channels for the client.

• Analyzed market research for current trends, helped with requirement gathering for proposals, created flowcharts, and wrote reports.

Research Analyst Intern Jun 2023 – Sep 2023

• Analyzed survey data to understand Indiana residents' percep1ons towards organ dona1on, using Excel and PowerPoint to visualize data and report findings. Focused on demographic insights and influen1al factors such as BMV registra1ons, religious affilia1ons, and income levels.

• Par1cipated in developing a survey proposal for Nickelodeon theme park to understand customer preferences on park offerings. Suggested edits to ques1ons. Engaged with over 200 customers onsite and par1cipated in focus groups to gather ac1onable data for analysis.

• Played a key role in a side project aimed at enhancing website performance; analyzed website metrics and recommended over 15 improvements, including a refreshed layout and new pop-up call-to-ac1on bu[ons. Clark University

Graduate Admissions Office Feb 2022 – Dec 2023

Graduate Assistant Worcester, MA

• Enhanced customer service and data management by streamlining communica1on with incoming students via mul1ple plagorms (email, phone, social media), ensuring smooth onboarding and accurate data handling using the Slate CRM plagorm.

• Consolidated and monitored student informa1on using the Slate plagorm, ensuring accuracy and streamlining data management processes. U1lized other tools such as StudyMe, Gecko, Teams, and Zoom to interact with students by in personal or virtual one-on-one appointments.

• Created relevant training events and documents for future Graduate Assistants, covering essen1al skills such as crea1ng snippets, excel spreadsheets, and SharePoint. Conducted a short survey analysis to determine what 1me would be ideal for scheduling one-on-one calls for interna1onal students. Career Connec'on Center Jun 2022 – Dec 2023

Career Lab Ambassador Worcester, MA

• Guided 100+ undergraduate students in developing impacgul resumes and cover le[ers, Secured Opportunity funding for students, trained them in LinkedIn and Handshake op1miza1on, enabling them to pursue research and internship opportuni1es.

• Provided personalized resume and cover le[er feedback through one-on-one mee1ngs, helping students iden1fy strengths, refine career goals, and develop effec1ve job search strategies.

• Promoted Career Connec1ons Center services through tabling at 30+ campus events, engaging students and expanding its reach. Demonstrated excellent a[en1on to detail and strong communica1on skills, ensuring clear and impacgul feedback to students.

Projects

Visual Analy'cs: Employee Reten1on Model

• Developed a predic1ve analy1cs model to iden1fy factors driving employee turnover, using a curated Kaggle dataset to pinpoint industry-specific reten1on challenges.

• Executed robust data analysis with KNIME and Tableau, achieving 70.2% accuracy in turnover predic1ons using Gradient Boost and Random Forest algorithms, surpassing industry benchmarks.

• Formulated strategic HR recommenda1ons for mentorship and reten1on ini1a1ves tailored to high-turnover sectors, significantly improving job sa1sfac1on and reducing a[ri1on by 15%. Skills

Project Management Tools: SQL, MS Project, MS Office Suite, Jira, Confluence, Salesforce CRM, Trello, Bootcamp Applica'ons: Google Suite, CRM Slate, Google Analy1cs, SEMrush, Google AdWords, Social Sprout Website and Design: Adobe Photoshop, Canva, Procreate, Figma, Wix, WordPress, Draw.io SoX skills: Cri1cal Thinking, Risk Management, Time Management, Leadership, A[en1on to detail, Process Improvement, Customer Service.

Data Analysis and SoXware: Tableau, Power BI, KNIME, Python, R, Lucid Charts, SharePoint, SPSS, Gap analysis, SWOT analysis.

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