Luciana Mello
Creative professional with experience working in the fast paced industries of
Advertising, Entertainment and Hospitality. Seeking a challenging occupation in which I could use my creative mindset, high customer service standards aligned with my knowledge in these fields. Los Angeles
**********@*****.***
EXPERIENCE
MAGLA —Senior Account Manager
Los Angeles, CA Jan 2023 - PRESENT
● Developed and implemented strategic plans to help clients establish themselves as industry leaders in the digital landscape;
● Led execution of various projects, ensuring they are completed on time and within budget;
● Generated engaging and compelling content for clients' digital platforms, including social media, websites, and other online channels.;
● Conceptualized and executed marketing campaigns to promote clients' products or services, driving brand awareness and customer engagement;
● Led end-to-end processes between internal teams and external partners to ensure seamless collaboration and delivery of high-quality work;
● Served as the primary point of contact for clients, ensuring their needs are understood and met effectively. Producer/ Location Manager/ Production Coordinator/ Production Supervisor
—Freelancer in the Entertainment Business
Los Angeles, CA Nov 2016 - Jan2023
● Produced 5 short films with independent filmmakers in California;
● Managed location scouting for multiple short film productions;
● Developed scripts and collaborated with writers to create compelling stories;
● Successfully coordinated and supervised commercials for production companies in Los Angeles;
● Successfully executed private events for over 200 guests, emphasis in Gastronomy, Electronic Music & Art. Production Compliance Manager
Los Angeles, CA Dec 2020 - Jan 2023
● Managed sets with up to 250 crew members for production companies: Anonymous Content, ICONOCLAST, Reset, Radical Media, among others;
● Enforced CDC, State and County safety guidelines on set for commercials of top brands: Adobe, Apple, Google, Ford and others;
● Provided guidance, advice and training to improve crew understanding of regulatory requirements;
● Coordinated specific testing to over 80 productions throughout the pandemic;
● Improved operations to provide more sustainable practices at the workplace. Server — Restaurants/Hospitality Field
Los Angeles, CA Oct 2015 - July 2020
Home Restaurant March 2017 - July 2020
Aroma Restaurant Oct 2015 - Feb 2017
● Maintained high standards of customer service during high-volume, fast-paced operations;
● Communicated clearly and positively with coworkers and management;
● Mastered point-of-service (POS) computer system for automated order taking;
● Handled currency and credit transactions quickly and accurately;
● Followed procedures for safe food preparation, assembly and presentation;
● Assisted management with inventory control and stock ordering;
● Built loyal clientele through friendly interactions and consistent appreciations;
● Resolved complaints promptly and professionally;
● Cross-trained and coordinated scheduling with team members to ensure seamless service. 321 Agency — Marketing & Sustainability Consultant Advertising Agency São Paulo/Brazil (Remote) July 2015 - July 2017
● Shared digital marketing practices used in US with Brazilian market;
● Increased audience engagement with brand websites by creating relevant online content;
● Increased credibility and client awareness through strategic planning and integration of online channels;
● Brainstormed with sales team to create lead-generation tactics that improved conversion rates over 50% for all accounts;
● Champion consumer research initiatives and marketing strategy that increased client’s revenue in 40%;
● Optimized operations to main clients to create more sustainable practices within the company and its communication;
● Leveraged sustainable marketing of top B2B and B2C clients to appeal to a growing, socially conscious audience, including internal marketing.
Unity Comunicação Ltda Advertising Agency
São Paulo/Brazil July 2009 - June 2014
Creative Strategist April 2011 - June 2014
● Led annual researches pertaining to strategy and creative development for main clients; SKILLS
Branding Communication
Creative Thinking Customer
Service Detail Oriented
Interpersonal Leadership
Multitasker Organized
Project Management
Storytelling Strong
Relationship and Partnership
Builder
EDUCATION
Sept 2018 - July 2019
UCLA
Los Angeles
Professional Program in
Producing
Jan 2016 - June 2018
Stella Adler the Art of Acting
Los Angeles
Professional Conservatory of
Acting
Aug 2011 - Aug 2012
Cásper Líbero University
São Paulo/Brazil
Innovative Strategies in
Sustainability
Jan 2009 - Dec 2012
Anhembi Morumbi
University (Laureate
International Universities)
São Paulo/Brazil
BA in Social Communication
with Emphasis in Marketing
and Advertising
LANGUAGES
English; Portuguese;
Intermediate Spanish
● Developed annual communication strategy plan for advertising campaigns of biggest lighting retail store in South America, the biggest private security company in São Paulo and other medium size clients;
● Won 2012 Governmental Marketing Competition for the Dental Association, bringing a 5 million reais contract to the firm;
● Implemented SEO/SEM for all clients since 2011, measure that optimized their online presence;
● Combined creative thinking with factual analysis;
● Developed over 15 advertising film scripts;
● Created new media marketing for a Parachute Company and grew its business 43% in the first year. Junior Account Manager July 2009 - March 2011
● Led inbound and outbound communication between agency and client through clear briefings, being in charge of minimum 10 accounts at a time;
● Planned effectively to maximize staff time and guaranteed the best work from agency to the client;
● Developed a thorough knowledge of the client's business, the consumer, the marketplace and all aspects of advertising;
● Developed yearly quantitative questionnaire surveys;
● Supported in pre production, productions and post production.