Vice President Digital Marketing
Resume:
AMANDA JOHNSON
Executive Leader in Strategic Initiatives and Marketing
Executive with over 17 years of experience building global brands with immediate impact on productivity and growth in the development and execution of strategic programs, brand development, marketing initiatives including partnerships, collaborations, and activations. Skilled at building cross-functional teams and cultivating a collaborative culture that promotes strong performance and high employee engagement to meet company’s financial and operational goals.
EXPERIENCE
True Family Enterprises Newport Beach, CA MARCH 2015–MAY 2024 Vice President, Strategic Initiatives
A privately held family office that develops and manages its own capital and operating companies with a focus in real estate, consumer goods, retail, music education, and entertainment investments. Responsible portfolio holdings: Polished Perfect, Twila True Collaborations, Twila True Fine Jewelry, 1500 Sound Academy, and Volume Studios.
• Led strategic business initiatives and operations from development to successful execution of launch to company’s performance, health, and efficiency.
• Responsible for agreement negation and goal executions of critical strategic partnerships.
• Built and mentored strong cross-functional teams, fostering a collaborative culture.
• Developed and implemented marketing strategies, brand equity, and user experience through activations, collaborations, PR initiatives, SEO and SEM.
• Promoted from Senior Creative Director to Vice President in November 2017. Kerstin Florian International Foothill Ranch, CA JUNE 2007–MARCH 2015 Senior Graphic Designer
A global skincare manufacturer of retail and professional products for the luxury spa industry.
• Led design projects for marketing creatives, collaborating with global teams.
• Ensured compliance with Canadian and EU regulations for 120+ SKUs.
• Increased brand visibility through innovative design and strategic campaigns. Pureology Serious Colour Care Irvine, CA JUNE 2005–JUNE 2007 Graphic Designer
Professional and retail products for color-treated hair.
• Designed marketing materials and packaging, collaborating with cross-functional teams.
• Ensured compliance with Canadian regulations for 75+ SKUs.
• Strengthened brand presence through effective design strategies. EDUCATION
Academy of Art University San Francisco, CA AUGUST 2001–MAY 2005 Bachelor of Fine Arts, Graphic Design
Packaging, identity, and print work selected by jury for Academy of Art University Spring and Winter Shows, 2001–2005
Ladera Ranch, CA 92694
**********@*****.***
PROFESSIONAL SKILLS
Brand Strategy & Development
Digital, Paid Media &
Affiliate Marketing
Consumer Packaged Goods
Development & Marketing
Website Development
Marketing Automation
Workflows
Talent Management
B2B Partnerships
Creative Director
Project Management
Product Development
Team Leadership &
Development
Budget Management
Communication & PR
SEO, SEM
SOFTWARE SKILLS
Adobe Illustrator, Photoshop,
InDesign, XD, Acrobat
Microsoft Word, Excel,
PowerPoint
Shopify, WordPress, Webflow,
Figma, Canva
HubSpot, Klaviyo
Facebook Ads Manager
Google Analytics
PC & MAC
LANGUAGES
Fluent in English, Chinese
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