B2B Content Writer and Manager

PANCHALEE THAKUR

Santa Clara, California - ***** 669-***-**** ***************@*****.***

https://purpleiriscomms.com/ https://www.linkedin.com/in/panchalee-thakur-1b517212/ PROFESSIONAL SUMMARY

A writer at heart and an entrepreneur with more than 30 years in editorial services in Singapore and India. Panchalee has led and grown Purple Iris Communications, a content writing agency she founded, by forging strong client relationships and grooming top writing talent. Having recently relocated to California, USA, Panchalee now seeks fulfilling engagements in content strategy, writing, and editing in the Bay Area. SKILLS

• Writing

• Editing

• Content strategy

• Team leadership

• Mentoring and talent development

• Entrepreneurship

• Project execution

• Strategic thinking

• Account management

• Relationship building

WORK HISTORY

Founder and Managing Partner, 06/2010 - Current

Purple Iris Communications LLP – Bangalore, India

• Established a content writing agency to support the requirements of organizations for thought leadership content, marketing communication, and internal communication.

• Grown the agency's business by acquiring new accounts and nurturing existing clients.

• Implemented strong editorial practices, including guidelines for delivering consistent quality, maintaining research standards, and adhering to clients' varying expectations on writing style and tone.

• Attracted top talent for the agency in writing, editing, and research skills, account management capabilities, and the ability to work independently and collaboratively in a remote setting.

• Mentored the team, allocated assignments, and monitored and reviewed work (current team size: 8).

• Key recent projects: rewriting and editing a book on digital finance, The 00001 CFO, by senior executives of Genpact; editing Manage South Asia, an e-newsletter by Project Management Institute for more than 13 years; providing managed editorial services to a global business process management company, WNS Global Services.

Founder and Director, 10/2018 - 09/2023

Purple Iris Communications Pte. Ltd. – Singapore

• Established a content writing agency to cater to B2B technology companies in Singapore.

• Managed client relationships by developing a deep understanding of clients' businesses and requirements, allocating resources to manage projects, and retaining and growing the agency's business.

• Led, coached, and guided a team of writers in Singapore and India to guarantee quality, client-centricity, and a collaborative approach to content delivery.

• Participated in SMU Scale, a program by Singapore Management University to support local entrepreneurs.

• Key projects: a series of LinkedIn blog posts for the Asia Pacific leadership of Hewlett Packard Enterprise; marketing newsletters for Dell Technologies; case studies and guides for Cloud4C, a cloud services company.

Consultant Writer, 10/2017 - 08/2018

Asia PR Werkz – Singapore

• Conceptualized and developed thought leadership content for CXOs in enterprise technology, fintech, and workspace design. Wrote opinion pieces for leading publications in Asia that helped boost the clients' PR campaigns.

• Topics covered: data analytics, artificial intelligence, workspace design, marketplace lending, robo- advisory, and digital payments.

• Wrote and edited articles, blog posts, and case studies for Space Matrix, a Singapore workspace design firm, aimed at improving the company’s brand presence. Freelance Writer, 10/2013 - 10/2016

Singapore Press Holdings – Singapore

• Contributed to the Special Projects unit of The Straits Times, Singapore's leading daily, that produced marketing supplements. Covered diverse subjects, including international relations, real estate, education, and business.

• Adopted a variety of writing styles and approaches depending on the subject and type of assignment, from research-based and interview-led articles of diplomats and business leaders to profiles of award- winning companies and lifestyle features.

Senior Correspondent/Staff Writer, 12/1994 - 03/2006 The Times of India – New Delhi & Bangalore, India

• Wrote news articles and features for Bangalore Times, the city supplement of The Times of India, a leading newspaper. Topics covered: workplace culture, business trends, public health, and civic issues.

• Conceptualized and edited a weekly page on business, science, and technology. The page featured profiles of business leaders and companies, offering new perspectives and insights into emerging business practices and work culture.

• Worked as a city reporter and sub-editor at The Times of India, New Delhi. Wrote extensively on public health and civic issues, besides articles on cultural heritage, disability, and legal matters.

• Served at the copy-editing desk of The Times of India with responsibilities for editing copy filed by reporters, maintaining style guidelines, writing headlines and photo captions, selecting photographs, and designing page layouts.

Copy Editor, 04/1994 - 09/1994

The Asian Age – Delhi

• Edited copy to adhere to the newspaper's style and meet its standards of accuracy, clarity, and readability.

• Wrote headlines and photo captions to capture the essence of an article or photograph and grab readers' attention.

• Worked closely with the chief subeditor to plan the day's news coverage and ensure adherence to publication deadlines.

EDUCATION

Bachelor of Law: Legal Studies, 06/1999

Campus Law Centre, Delhi University - Delhi

Post-graduate Diploma: Journalism, 04/1994

Indian Institute of Mass Communication - Delhi

Bachelor of Arts: 07/1993

Miranda House, Delhi University - Delhi

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