Sales Associate Senior

MARTA KASZNAR – Senior Sales Associate

651-***-**** *************@*****.*** 1693 Citation Dr. West Palm Beach, FL 33417 SUMMARY

With an interdisciplinary background in Fashion, Design, Architecture and Merchandising, Marta has worked in the Fashion and Retail industry for more than 30 years, offering creative and customized solutions to her clients. She was a trend setter for the clothing makers, an influencer for the costumers and always in the first time to establish fashion trends for all Brazil through lectures at CETIQT, the biggest Chemical and Textile center in all over South America. She analyzed the haute couture sector, the ready to wear to report what will be the key points of the next season. She traveled for years Sourcing trends in business to cities that dictate fashion, visiting fairs, luxury stores, shop windows, malls, galleries, museums. (Paris, London, Milan, Madrid & New York). She bought fashion material and information translated and filtered for the Brazilian market. In those cultural and fashion trips she gathered a rich baggage through an observant clinical eye of all the new designs, fashion trends, concepts, gastronomy where “taste” plays a key role. Experienced in this field, Marta has stood out as consultant and teacher, besides co-editing two books that sell until now like best sellers. Marta has participated in the Retail Big Show conference organized by the National Retail Federation (NRF) in the USA and has recently studied Fashion Merchandising at Miami International University of Art & Design. Marta is fluent in English, French, Spanish, Portuguese and Hungarian. SKILLS

Brand image alignment

Retail merchandising expertise

Excellent communication skills

Computer skills

Product and service knowledge

Home Decor

Speaks fluently 5 languages

Problem Solving

Attention to detail

Product design

Fashion Sourcing

Style consulting

EXPERIENCE

Havertys Furniture – Display Coordinator · Full-time - Mar 2023 - Present · 1 yr & 3 months West Palm Beach, Florida, United States

• Arranges and presents merchandise on showroom floor based on a best seller report.

• Plans for new merchandise and works to remove or mark down floor sampled furniture.

• Transfers in new furniture and accessories based on plan for placement.

• Coordinates and displays accessories and accent pieces based on Visual Merchandising Standards. Maintains the accessory tiered fixtures with the appropriate accessories.

• Completes Weekly Checklist and reviews with Display Manager and/or General Manager.

• Responsible for tagging all accessories and furniture according to Merchandise Guidelines from corporate.

• Maintains the accessory pillow fixtures based on the correlated schematic from corporate.

• Follow the accessory correlations for all furniture categories. AllSaints - Fashion Stylist & Visual Merchandising / Retail Sales Associate Full-time · Aug 2022 – Oct 2022 · 3 months Sunrise, Florida, United States THE ALLSAINTS TEAM

At AllSaints, I was proud to be part of a customer-centric global team. My role was the fundamental link between products and customers. I spent most of the day on the shop floor, styling and influencing customers across busy shop floors, but I am also experiencing visual merchandising, general store operations, and clientele. I work closely with my management team, supporting the store in reaching its targets, selling our collections to customers, and ensuring that AllSaints stores look fabulous.

Realtor Sales Associate, BRASIL BROKER, November 2018-March 2022 Rio de Janeiro, RJ, BRAZIL

Maintained current and accurate CRM database of prospective customers

Escorted customers to products and pointed out complementary items to boost store sales

Recommended optimal merchandise based on customer needs and desires

Showed residential properties and explained features, value and benefits of available homes

Acquired new customers, counseled clients and identified purchasing needs to deliver relevant real estate investments

Engaged customers in conversation and gave advice on general trends in luxury real estate to drive sales and build relationships, boosting overall sales 15 %. SALEM Drug store, June 2018-September 2019

Port Washington, NY, USA

Researched concepts and followed industry trends to provide knowledgeable insight

Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy

Placed prices and descriptive signage to enhance displays and promote items

Presented updated floor plans and design strategy to store management

Designed floor plans, elevations, and 3D perspective views and material boards for both in-house review and presentation to client

Developed creative visual merchandising campaigns to focus on selling older inventory. Visual Merchandising Consultant, AMOEDO, Rio De Janeiro, RJ, April 2014-December 2016

Teaching up to 60 managers on merchandising with power point data-show 24hours/course

To expand knowledge about global trends and innovations in the area of VM, fashion and design

Promoted new product releases and limited edition items to drive sales

Restructured merchandising strategy to promote high value and products. Particular Jewelery Designer Teacher, Amsterdam Sauer, RJ, June 2013-July 2014 Rio De Janeiro, RJ, BRAZIL

Taught Stephanie Wenck, the young creative director behind Amsterdam Sauer's collection to perform hand sketches of potential designs for customers

To draw hands, wrist, neck/cleavage, ears, to present a whole collection

Representation of gold, silver and platinum to produce high-quality pieces

Completed research of seasonal market trends and customer buying preferences Architect & VM, CASA MASTER (Bed, Bath & Beyond), August 2010-December 2010 Rio De Janeiro, RJ, BRAZIL

CASAS MASTER, BED, BATH & BEYOND, Drafted detailed drawings of structures, specifying dimensions and materials needed

Lighting design, warehouse layout, exhibits, exhibitor designs, displays and scenic islands with details in woodwork and organization pattern inside the store and in the showcase. Fashion and Style Consulting, SENAC, January 2009-February 2009

Talents of Brazil Program, Palmas, TO - Brazil, Training 30 artisans in the Fashion and Style Consulting for Talents of Brazil Program, SENAC - Palmas – TO, BRAZIL

Prepare handout for each type of material: fish leather, buriti straw, Amazon seeds, Piauí embroidery, natural wool of Rio Grande do Sul, reuse of sugar cane remains, opal jewelry…

Set up exhibition with the works performed by the artisans in the intensive period of one week;

Present and pack the products with explanatory labels and fair prices to be able to exhibit and sell during fair in Paris

Results obtained: 100% sales success in Paris, sold out the 30 brands collections. Product Developper & Brand Coordination, SEBRAE /SENAI, March 2004-November 2005 Rio de Janeiro, RJ, BRAZIL

Participation in Fashion Business of South Fluminense Fashion Pole (35 brands)

PSI - Integrated Sectorial Project - Sul Fluminense - Support Program for the Competitiveness of small and medium

Companies, FIRJAN (Rio de Janeiro's industries Federation/ SENAI / CIN (National Industry Confederation)/ PROCOMPI / SEBRAE

Lead as consultant and coordinator of the Project to promote the use of Design in product development, aiming to increase the competitiveness of production in the region

Oversaw the complete product development lifecycle from concept through production

Exercised final say for product photography and packaging

Managed development of 42/ brand + new products every quarter

Executed updated marketing plans to increase branding exposure, customer traffic and sales

Led concept development and organized sales and operations resources. Consultant & Jewelery Trend Talks, AJORIO, Jewelers Association of Rio de Janeiro, January 2002- June 2004 - Rio de Janeiro, BRAZIL

Engaged positively with each customer, providing professional and polite support for sales and service needs

At the fairs used language skills to assist other sales associates in closing sales with French, English and Spanish speaking customers

Provided information to associates on upcoming gem cuts, colors, textures, sizes, volume, etc..

Project of some jewelry store windows.

Director of New Product Planning, H. STERN Comercio e Ind. S/A., June 1999-Nov.r 2001 Rio de Janeiro, RJ, BRAZIL

Researched specification information and in-line style to develop quality patterns

Worked closely with team members to deliver project requirements, develop solutions and meet deadlines

Lift the ABC curve sales survey of ten top products;

Director Buyer of H. STERN HOME Store;

Responsible for the Jewelry and Art Auction

Results obtained: Exclusive products increased the average ticket that the tourist spent in the store with a mark up of 2,5.

Fashion & Market Researcher, SENAI - CETQT - Rio de Janeiro, RJ, BRAZIL

Trends Book and Fashion & Market Video Creation & Organization;

Presentation of the Fashion and Market Meeting by season;

Production and preparation of technical parades with institutional videos;

Presentation of lectures that accompany Trend book/ Video/ Parade to all 37 brazilian States;

Prepare a 2 week Travel abroad fashion research (New York, Paris, Milan, London, Madrid);

Translate texts in English, French, and Spanish as well as contracts and scientific exchange documents.

Results obtained: Conquer two more states as clients of lectures and parades and significant increase of public that normally bordered the 100 participants to attend the event Fashion and Market and sell speeches + trend books. (It filled the new auditorium whose capacity was exactly 300 chairs).

EDUCATION AND TRAINING

Associate of Arts

Fashion Merchandising, Miami International University of Art And Design, Miami, FL, USA. Jan. 2018. 2 quarters (8 disciplines) with a 10 GPA or A+

Ph.D

Industrial Engeneering, UFRJ-COPPE, Rio de Janeiro, Brazil - April 2015. Master of Science

Information Technology, IBICT- CNPq-ECO/UFRJ, Rio, Janeiro, RJ, BRAZIL – Nov. 2002. MBA

Retail Management, Fundação Getúlio Vargas, Rio de Janeiro, 2001. Fashion Design

SENAI - CETIQT, Rio de Janeiro, RJ, BRAZIL - August 1999. Bachelor of Arts

Architecture And Urbanism, FAU-UFRJ, Rio, Janeiro, RJ, BRAZIL - 1985. ACCOMPLISHMENTS

Received an honorary badge at Legislative Chamber of Rio de Janeiro State for working with fashion and culture, 2014

Was chosen as honored professor by graduating students at Candido Mendes Fashion University: 2006, 2007, 2008, 2009, 2010

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