RENE SERRAT*
Suite #**
Marietta, GA 30062
********@**************.***
PROFILE
Executive business professional with excellent organizational skills, and management expertise with a proven record of accomplishment in planning, leading, and executing comprehensive international business strategies, including USA, and Latin American clients.
-Solid leadership skills; able to build, and guide top-performing teams.
-Dynamic, creative and results driven executive with strong focus on developing business strategies and plans to competitively increase profits.
-Successful in developing business opportunities and leveraging partnerships to maximize business potential.
-Multicultural experience focused on the Latin American and US Hispanic market.
-Adept, and astute in the approach to problem solving, and effectively communicating at every level of an organization, including employees, management, CEO, board of directors, strategic partners, and media.
-Fully bi-lingual, with perfect oral, and written Spanish – Colombian native language skills.
EXPERIENCE
Prestige Auto Specialists Inc.
General Manager Southeast Region 01/2001 to Present Atlanta, Georgia
Directly contribute to company performance by offering expertise, reliability, and continuity in management procedures, establishing clear lines of communication between CEO, senior-middle management, and employees.
Manage a complex, and comprehensive daily workload with responsibility for a vast range of functions including business analysis, reporting, marketing, public relations, and sales.
Collaborate closely with senior management to develop and implement marketing strategies and initiatives that promote continuous improvement, growth, and profitability for the company.
Work closely with US, and Latin American Media to develop, and implement effective marketing strategies to promote new vehicles entering the market.
Global Data Tel Inc.
Business Development Director Latin America 08/1990 to 12/2000
Responsible for the company’s overall international Business Development by researching, approaching, offering, and creating strategic business alliances with system integrator companies, and Internet Service Providers
Responsible for matching strength in software products and services by offering to expand sales reach throughout the Latin American Region with carefully selected partners.
Successfully launched a portfolio of web based financial, marketing, and sales application programs through strategic alliances with Latin American technology companies.
EDUCATION
Florida Atlantic University Boca Raton, Florida
Bachelor’s degree International Business Administration
Languages : Fluent in written, and oral Spanish Colombian Native