E-Commerce Digital Strategy

KARIM MOIZ - Digital Strategy Lead (US Permanent Resident)

DALLAS, TEXAS 972-***-**** *************@*****.*** linkedin.com/in/karimmoiz Skills and Tools

- Media Planning and Buying - Performance Marketing - Digital Strategy - E-Commerce Campaign Management

- ROI Optimization - Programmatic Advertising - Team Management - MS Excel - App Ads - Paid Search and Social -

- GA4 - Lookers Studio - Data Analysis and Reporting - PowerPoint PROFESSIONAL EXPERIENCE

Starcom

Senior Manager Digital for Procter & Gamble (P&G) Feb 2024 – May 2024

● Directed media strategy and planning for P&G Pakistan, resulting in recognition as Media Champions of the Quarter in the P&G AMA region by developing and implementing effective digital strategies.

● Secured a flawless 5/5 scorecard rating for media deliveries at P&G throughout H2 of FY2324 by implementing effective media planning and rate forecasting.

● Managed P&G’s e-commerce pilots on Daraz (Alibaba Group) and Foodpanda (Delivery Hero), achieving an average ROI of 700% through strategic performance marketing management and rigorous experimentation.

● Developed and implemented effective media strategies that achieved 20% additional digital savings and drove growth across multiple categories in P&G’s product portfolio. Publicis Media

Manager Performance for Majid-al-Futtaim (MAF) Dec 2022 – Feb 2024

● Spearheaded the performance management for MAF, an Emirati retail group, managing a total portfolio budget of over $9 million for SEM and Social campaigns, resulting in over $25 million in annual revenue for the Lifestyle BU in 2023.

● Supervised a global team of 8+, blending Performance experts from Jordan, Lebanon, Turkey, and Pakistan with Media Planners in Dubai.

● Boosted ROAS by 193% for the Lifestyle BU across major social and search platforms during key 2023 sales seasons through strategic resource management and client collaboration. Starcom Pakistan

Assistant Manager Digital for Procter & Gamble (P&G) Dec 2020– Nov 2022

● Directed a $6 million+ portfolio budget as Assistant Manager in media strategy and planning for P&G, collaborating on e-commerce paid media to achieve a 182% higher ROAS and drive 22x growth across categories compared to the previous year.

● Developed robust reporting trackers for P&G using Google Lookers Studio to integrate data from all DSPs, GA4, and third-party verification tools like IAS and Flashtalking, resulting in seamless reporting and significant client relationship benefits.

● Deployed Display and Video 360 (DV360), AdWords, CM360, and Trade Desk to manage and optimize programmatic campaigns, ensuring full delivery, optimal performance, and achieving cost reductions in CPMs while uncovering new models through experimentation. Mullenlowe Rauf

Senior Media Planner Mar 2020 – Dec 2020

● Managed the media buying and planning functions across Paid Search, Programmatic, Display, and Paid Social, overseeing annual media spends upwards of $1 million for DKT Group and Samba Bank.

● Transformed insights into client presentations highlighting tangible ROI, illustrating how investments achieved a 30% increase in website traffic and a 15% growth in leads. Intellexal Solution

Assistant Digital Strategist July 2018 – Mar 2020

● Carried out targeted digital strategies for Bank Alfalah, a portfolio size exceeding $2 Million+.

● Generated crucial leads for Bank Alfalah’s Remittance Accounts through online platforms. This resulted in a 20% expansion of the customer base globally.

EDUCATION, CERTIFICATIONS & TOOLS

● Master of Business Administration, 2019 – SZABIST

● Completed skill shop courses for various Google products including Google Analytics, Search, Display and Video

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