Business Analytics and Data Science professional

Tanya Shahab

+1-945-***-**** Texas **************@*****.*** in/tanyashahab/

WORK EXPERIENCE

Analytics Consultant - Fractal Analytics Bengaluru, India Nov 2020 – Jun 2022

• Performed comprehensive data analysis and modeling for CPG and Technology industries.

• Utilized lookalike modeling techniques to conduct in-depth causal impact analysis for a Fortune Global 100 eSports client, evaluating tournament sign-ups' effects on player engagement and spending across 10+ video games.

• Collaborated with clients to understand key business requirements, translating them into effective analytical solutions.

• Built a propensity model with 95+ features, boosting eSports tournament participation by 33% across multiple geographic markets.

• Implemented an Elastic-net Regression model for a CPG major, leveraging competitor data to identify pricing and promotion opportunities, resulting in $10M+ profit growth across 7 retailers for 800+ SKUs. Data Science Engineer - CGI Group Bengaluru, India Jan 2019 – May 2020

• Developed predictive analytics framework for a Fortune Global 200 telecom giant to prioritize technical debts, leveraging business requirements, user scenarios, and Jira metadata.

• Leveraged regression models and decision trees to classify debts into High, Medium, and Low risk categories, resulting in a 15% reduction in overall project costs.

• Created automated data wrangling pipeline, decreasing project turnaround time by ~70% and enhancing efficiency in data preprocessing.

• Collaborated with cross-functional teams to gather requirements, design data models, and deliver data-driven solutions aligned with overarching business strategy. Business Analyst - Honnex Solutions Doha, Qatar Jul 2017 – Dec 2018

• Designed a predictive modeling-based dynamic pricing algorithm using K-means clustering and Multivariate Regression model, boosting profit margins by ~65% and expanding customer base by 30%.

• Deployed a price optimization framework resulting in a 12% reduction in cannibalization, an 8% increase in valuation of undervalued products, contributing to improvement in overall strategic outcomes.

• Created reporting dashboards to visualize key business metrics, monitor pricing performance, and track customer segmentation.

• Facilitated regular client meetings to review analysis findings, gather feedback, and devise actionable strategies. Data Analyst Intern, Project Management Office - Thales Gulf Doha, Qatar Apr 2017 – Jun 2017

• Conducted exploratory data analysis on sensor test data for the Lusail Light Rail Transit (LRT) project under the Vice President's guidance, resulting in actionable insights.

• Presented findings through comprehensive data visualization and reporting to key stakeholders, facilitating informed decision-making, and advancing the Lusail Light Rail Transit (LRT) initiative. ACADEMIC PROJECTS

Market Basket Analysis Apr 2023

Utilized K-means clustering on Instacart data for customer segmentation and association rule mining to uncover product co-occurrence, leading to data-driven recommendations for an enhanced shopping experience. Text Toxicity Detection Mar 2021

Built a model that detects different types of toxic comments, using an NLP pipeline that classifies text into buckets of toxicity using Spacy and Glove word embeddings.

SKILLS

Programming: Python (NumPy, Pandas, Matplotlib, Seaborn, Scikit-Learn), R, SQL, MATLAB, SAS Data: Statistics, Data Mining, Data Analysis, Machine Learning, Predictive Modeling, Feature Engineering, Clustering Tech Stack: Tableau, Power BI, AWS (S3, Redshift, Athena, SageMaker, QuickSight, Glue, Kinesis), Airflow, MySQL, NoSQL, MS SQL Server, MongoDB, Databricks, MS Excel (VLOOKUP, Pivot tables, Power Query, Macros) Soft: Leadership, Agile, Team Player, Problem Solving, Critical Thinking, Communication, Time Management EXTRA-CURRICULAR

• Led the Spectator Services team at the FIFA Arab Cup, 2021, ensuring a smooth experience for attendees.

• Initiated and facilitated multiple "Friday Learning Hour" and "Know Our Project" sessions at Fractal Analytics.

• Volunteered for the Qatar ExxonMobil Open at Qatar Tennis Federation (QTF), actively contributing to the execution of a prestigious sporting event.

EDUCATION

The University of Texas at Dallas May 2024

Master of Science, Business Analytics

Birla Institute of Technology Mesra, Ranchi Aug 2018 Bachelor of Engineering, Electronics & Communication

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