Business Analyst Content Marketing

Crystal Cuevas, Business Entrepreneur in Brand Marketing, Project and

Product Management

Linkedin: https://www.linkedin.com/in/crystal-cuevas/ Available in New York City, Nashville TN, or Hybrid C: +1-931-***-****

E: *******.********@*****.***

About Me

I’m a results-oriented business analyst with a proven history of driving impactful go-to-market strategies, executing effective content marketing campaigns, and leading successful project management initiatives. Recognized by Verizon, multinational telecommunications conglomerate as the Best Community Leader in 2022 for innovative programs in women’s soccer.

I’m excited to apply my expertise to diverse industries such as media and entertainment, finance, consumer products or services, leveraging my business acumen to drive growth and innovation.

Education

Bachelor of Science: Marketing

University of Tennessee at Chattanooga, 2016

Former D1 student-athlete

Certifications

● Introduction to Artificial Intelligence (AI) by IBM, Feb 2024

● Certified Scrum Product Owner by Scrum Alliance, Exp. Nov. 2025

● Introduction to Content Marketing by Madecraft, 2022

● Sports Marketing Essentials (NIL) presented by PepsiCo and Genesco, 2021

● Intermediate Data Analytics by Google, 2020

Experience

Dkay Henry Soccer Training Contractor 2022 - Present Marketing Consultant, Sales Strategy and Implementation

● Advised inbound marketing strategies aimed at enhancing referral services, resulting in a significant 30% upsurge in service engagement

● Crafted compelling content and communication materials to attract and retain referrals, introduced newsletter vehicle to the business

Old York Cellars Winery Contractor Jan 2023 - March 2023 Marketing Consultant, Operations and Sales Improvement

● Devised a marketing plan tailored to Old York Winery's unique market positioning, driving increased customer engagement through food & culture and philanthropy event services

● Structured collaborative cross-functional team discussions to optimize sales and hospitality operations Expertise

● Strategic Thinking

● Team Leadership

● Communication

● Process Improvement

● Emotional Intelligence

● Adaptability and Accessibility

Organizational Tools

● MS Team & Internal tools

● Project Planning &

Management

● Marketing Software

● E-Commerce

● Creative Design

● Customer Relationship

Management

● Developed standardized business process for events and partners, leading to larger sales orders and shorter customer service time

Founder & Brand Strategy Manager FindHerFootball 2020 - Present Niche sports brand, engineered go-to market functions and growth strategy addressing challenges in women’s soccer

● Founded media company, pioneered community-driven strategies with revenue generating products

● Led successful crowdfunding campaign, securing initial 200 sales of World Cup memorabilia

● Boosted operations efficiency by 50% through standardizing brand and best cross-functional team practices

● Directed 430 original content pieces, reaching 20K Instagram milestone in 6 months without ad spend

● Partnered with Women In Soccer Organization for recruitment and community outreach initiatives

● Managed entertainment and social media projects with a team of six, including a 3 hr game programming live

● Lead two iterations of product development from ideation to execution,“Calendar Watch Guide” Co-founder, Partnerships & Portfolio Manager FindYourFootball Oct 2018 - Dec 2023 Offered programming and events for the soccer community, implemented sales solutions impacting local nonprofit and for-profit businesses partners

● Generated $15,000 in sponsorship dollars in the first year for local community programs for women

● Co-produced 47 community events, growing a social consumer network to 400 members in 18 months

● Explored revenue models to help eliminate waste in soccer-focused services through improved events and workshops

● Generated 80% of the company’s brand visibility and market opportunity through ticketed events, community outreach, and sponsored products

● Introduced first ever pro women’s soccer collaboration, “Meet the Pros” with NJ/NY Gotham FC

● Implemented customer feedback loops to optimize business performance and customer satisfaction Client Services Events Planner Morgan Stanley Sept 2019 - June 2021 Reinforced rapport with clients by addressing needs and presenting premium business delivery

● Enhanced brand reputation and collaboration within Morgan Stanley’s marketing department by elevating presentation experiences and fostering teamwork

● Demonstrated professional writing, interpersonal, and client services skills to conduct over 300 client engagements in a year

● Lead small group training focused on leadership and team collaboration adapting to challenges posed by remote or hybrid scenarios.

● Self-motivated to maintain clear communication and negotiation skills through work scenarios with C-suite executives and in-house vendors

Web Production Associate - Contractor Tough Mudder May 2019 - December 2019 Overseeing cross-functional teams, procure resources internally and externally

● Managed information for North American Tough Mudder Region Events for internal management

● Acted as liaison between marketing and sales team, ensure timelines reach optimal workflow with Basecamp project management software

● Managed procurement resources for cross-functional teams managing UI and UX aspects for events and e-commerce platforms

Community Service

Contributed to programs that benefit girls and women interested in Sports & Leadership

● General Manager of Women’s Program, Central Park Rangers Football Club (2022 - present)

■ Financial planning for 60 person team, including operating team and responsibilities

■ Managing team-player development with year round training and recruitment structure

● Mentor, Liverpool FC Foundation x Kondshan Creative Works Program (2023-present)

■ 2024 Mentor of the Month, March

● Founding Member, Women In Soccer network (2020-present)

● Mentor & Assistant Coach, Street Soccer NY youth girls program (2018-present)

● Member, Latinas in Tech (2021-present)

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