Marketing Manager Content

Boston +1-617-***-**** ***********@*****.***

Vi Nguyen

Content Marketing Manager

Result-oriented Content Marketing Manager with a 4+ year track record of driving brand growth through data-driven strategies. Proven ability to enhance sales and engagement rates by 20%. Adept at analytics and cross-functional collaboration. Co-founder of a successful startup, featured in Vogue for photography work. Former Store Manager with a history of achieving 23% + annual revenue growth. Holds a Master's degree in Business Management.

PROFESSIONAL EXPERIENCE

Content Marketing Manager

Hylo Corp. Dec, 2021 - Present

● Developed and executed content strategies, achieving a 20% sales increase.

● Managed team, conducted market research, and aligned content with brand goals.

● Collaborated with influencers, achieving higher brand visibility. Co-founder

Decircle Beauty, Boston Dec, 2020 - Oct, 2021

● Co-founded a skincare startup, securing $20,000 in sales in 3 months.

● Established strategic partnerships with influencers and suppliers.

● Led comprehensive marketing efforts for brand visibility. Editorial & Engagement Photographer

Freelance, Boston, Massachusetts, United States Jan, 2019

● Delivered high-quality client-specific photographs.

● Featured in Vogue editorials.

● Stayed updated with photography trends and techniques.

● Coordinating with clients to schedule and plan photoshoots, including location scouting, wardrobe selection, and model casting.

Store Manager

J&B LLC, Massachusetts, United States May, 2016 - Dec, 2018

● Managed nails and beauty store, driving 23%+ revenue growth annually.

● Implemented training programs, cost-saving measures, and marketing initiatives.

● Created a positive work culture and analyzed sales data. Management Intern

The Eliot Hotel, Boston, Massachusetts, United States Apr, 2015 - May, 2016

● Conducted market research and assisted with data analysis.

● Collaborated on marketing campaigns and event coordination.

● Provided administrative support and competitor analysis. Account Manager

Oriental Media Vietnam, Ho Chi Minh City, Vietnam Feb, 2014 - Mar, 2015

● Spearheaded revenue growth by effectively managing and selling advertising space in three prominent magazines.

● Developed and executed dynamic marketing strategies to attract advertisers and increase revenue streams.

● Evaluated and optimized campaign performance, collaborating seamlessly across departments to ensure client satisfaction and success.

DreamS production

Assistant Director, Ho Chi Minh City, Vietnam Apr, 2014 - Jan, 2015

● Assisted in directing music videos.

● Coordinated logistics and contributed to a creative vision.

● Developed strong industry relationships for casting. Tour Operator

TRANSINEX, Singapore, Singapore Mar, 2013 - Apr, 2014

● Specialized in organizing educational tours for students from Singapore and various countries, fostering global learning experiences.

● Cultivated valuable vendor relationships to secure cost-effective solutions.

● Conducted in-depth market research and trend analysis, tailoring unique educational tour packages.

● Stayed at the forefront of industry advancements, ensuring enriching and insightful travel experiences for students.

EDUCATION

Master of Science

University of Illinois at Urbana-Champaign Mar, 2020 - Mar, 2021 Business Administration and Management, General

Bachelor's degree

Huflit Mar, 2009 - Mar, 2013

Tourism & Hospitality Management

SKILLS

Campaign Development

Brand Management

Photography

LANGUAGES

English Highly proficient

Vietnamese Native

Spanish Novice

COURSES

Value Chain Management Specialization

Gies College of Business - University of Illinois Urbana-Champaign Jul, 2022 Strategic Leadership & Management Specialization

Gies College of Business - University of Illinois Urbana-Champaign Feb, 2022 Financial Markets

Yale Jun, 2020

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