Highly Experienced, Outgoing Business Development Leader

Eric D. Auciello

ad5qha@r.postjobfree.com • 215-***-****

www.linkedin.com/in/ericauciello/ • Fort Lauderdale, FL

Business Director

Highly adaptable management professional with extensive marketing, sales, and strategic planning experience in the CPG retail and foodservice, food and beverage sectors coupled with entrepreneurship. An effective, people-oriented manager who applies customer and market knowledge to business strategy to foster market expansion and customer intimacy with profitable, cost-savings management.

Areas of Expertise

Leadership

Distribution Networks

Sales Channels

CPG Industry

Strategic Planning

Sales Growth Development

P&L Management

U.S. Food Service Industry

Consumer & Sales Research

Food & Beverage Markets

Real Estate Management

Supply Chain Management

Accomplishments

All $1B brands worked on throughout career achieved their respective annual operating plans net sales objectives.

Developed reputation as highly knowledgeable and valuable to decision-making by brand, sales, and senior executives.

Team results in strong consumer household brands (Campbells, Kellogg’s, Coca-Cola, Minute Maid, Simply, Sprite, Seagram’s, Fanta, Powerade, Keurig, Green Mountain Coffee).

Career Experience

AAI-FL, Fort Lauderdale, FL 2016 – 2021

Owner/Manager

Achieved in multi-family real estate a ROIC of 25% as owner. Formed LLCs, secured private funding, acquisition, management, leasing, capital improvements and divestiture.

Consultant, Fort Lauderdale, FL 2014 – 2016

Advised firms seeking strategic input in consumer, category, customer, channel insights, and retail knowledge. Completed over 40 paid engagements, one of the highest among advisors (Bain, McKinsey, financial investors).

Green Mountain Coffee Roasters / Keurig (now Keurig Dr Pepper), Waterbury, VT 2012 – 2014

Director, Marketing Beverage Consumer Insights

Orchestrated gathering and use of sales and consumption data from branding and multi-channel distribution systems for coffee products to generate marketing insights and inform strategic planning.

Negotiated delivery of consumption figure data from syndicated, household panel, POS and grocery retailers. Data was utilized in decision making at all business management levels yielding $500K cost savings.

Applied research insights to enhance hot beverage product launches, increasing average yearly volume growth to 20%.

Maintained category share above 85% while sustaining private label growth.

Healthways, Franklin, TN 2011 – 2012

Director, Strategy & Planning – Product Development

Developed first consumer insights strategic plan for e-commerce information services firm. Designed digital/mobile platform development framework and user experience marketing engage pillars that accelerated overall business marketing capability and product development pipeline. Utilized consumer knowledge and insight-led learning process to increase healthcare innovation.

Partnered with Johns Hopkins Medicine and MIT to improve product design for healthy weight management system, earning strong favorability and purchase intent in four of five targets.

Built “Well-Being Voice,” the nation’s first qualitative online research community dedicated to well-being improvement, in response to detailed assessment of market needs.

Constructed company’s first consumer market research and competitive business intelligence functions, which empowered product management department. Interviewed, hired, and trained staff in three months.

Coca-Cola North America, Atlanta, GA 2008 – 2011

Group Director, Knowledge and Insights

Knowledge and insights leader for $19B North American business with research responsibilities for decision support across the entire US beverage portfolio. Guided team to deliver insights for brand strategies through successful completion of 300+ projects spanning 9 business units and a three-year $30M program examining consumer and select shopping patterns. Improved ad copy scores and nurtured award-winning content utilizing consumer insights. Developed proprietary test protocols for consumer-oriented TV, online, radio and paid/earned media content. Brands managed included Coke, Diet Coke, Sprite, Minute Maid, Simply, VitaminWater, and assorted energy, tea and water brands. Enhanced professional and individual development plans for eight senior staff members.

Reconfigured packaging, testing protocols, refocused vendor negotiations and management, repositioned brands and developed value proposition development resulting in $1.5M in company savings.

Contributor to Global Coca-Cola Council that delivered standardization of best testing practices for global insights community, including leading Coke vs. Pepsi media assessment that produced $4M in savings.

Kellogg’s, Elmhurst, IL and Chicago, IL 2006 – 2008

Group Director, Innovation Marketing Research & Consumer Insights, Specialty Retail and Foodservice Channels

Helmed marketing innovation, insights and research for $2B division focused on brand growth for both retail and foodservice/out-of-home channels. The retail channel involved sales to convenience store/gas stations, drug, dollar, value, and warehouse club locations. The foodservice channel involved on-premise, chain restaurants, and broad-line distribution sales. Determined sales goals and priorities. Executed strategic planning for research, competitive analysis and tracking, and evaluation of consumer shopping insights.

Increased annual growth 20% through creating a proactive agenda for innovation research.

Identified and delivered targeted 10% productivity savings.

Received club store channel and commercial foodservice division awards for insights delivery that fueled business growth and excellence in marketing activation.

Additional Experience

Vice President—Marketing, ConAgra Foods, Omaha, NE

Marketing Director/Senior Marketing Manager I & II, Campbell Soup Company, Camden, NJ

Marketing Development Manager—Bakery and Foodservice, The Quaker Oats Company, Chicago, IL

Product Manager/Associate Business Development Manager/Assoc. Product Manager Sales Rep., Unilever, Chicago, IL

Education

Masters of Science in Integrated Marketing Communications

Northwestern University, Medill School of Journalism, Evanston, IL

Bachelor of Science in Advertising with specialty in Marketing

Bowling Green State University, Bowling Green, OH

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