Creative strategy Maximizing brand and product exposure

Calvin Chandler

Ontario, Canada • *******.********@*****.***

Portfolio • LinkedIn Certified in Marketing & Brand Strategy SUMMARY

Strategic creative and marketing leader with 10+ years of experience developing culturally driven campaigns, integrated brand strategies, and audience-first storytelling across fashion, retail, lifestyle, and consumer marketing. Experienced translating consumer insights, social behavior, and cultural trends into platform-native campaigns spanning digital, social, experiential, retail, and content ecosystems.

Proven ability to bridge strategy and creative execution—partnering cross-functionally to develop ideas that drive engagement, brand relevance, and business impact. Background includes agency, in-house, and entrepreneurial leadership across integrated campaigns, brand positioning, content strategy, experiential activations, and creative direction. CASE STUDY DECK

SKILLS

Brand Strategy • Integrated Campaign Strategy • Consumer Insights • Cultural Trend Analysis • Creative Strategy • Social & Content Strategy • Audience Engagement • Campaign Concepting • Cross-Functional Leadership • Creative Direction • Experiential Marketing • Digital Marketing • Content Development • Platform-Native Storytelling • Stakeholder Presentations • Retail Marketing • Go-To-Market Strategy • Team Leadership • AI Creative Tools • Adobe Creative Suite • Figma EXPERIENCE

Creative Director Organic BrowNY

April 2019 - Dec 2024 New York, NY

● Founded and led a multidisciplinary creative and marketing company developing culturally driven campaigns, brand storytelling systems, and audience engagement initiatives across apparel, content, digital, and experiential platforms.

● Developed integrated campaign strategies informed by consumer behavior, cultural trends, and platform-native storytelling approaches across social, retail, and branded content ecosystems.

● Led cross-functional creative development spanning campaign concepting, brand positioning, content strategy, visual identity systems, and experiential activations.

● Built messaging frameworks and go-to-market initiatives translating business objectives into cohesive multi-channel campaign execution.

● Directed creative collaborators and external partners while presenting strategic and creative recommendations to stakeholders and brand partners. Content Marketing Manager Snipes

Nov 2022 - April 2024 Philadelphia, PA

● Led end-to-end campaign development and content strategy across digital, retail, social, email, mobile app, and in-store channels, translating business objectives into integrated consumer-facing initiatives.

● Directed cross-functional collaboration between merchandising, buying, creative, studio, photography, CRM, and performance marketing teams to align campaign execution and customer experience across touchpoints.

● Guided campaign concepting, content planning, and creative development, partnering with designers, writers, photographers, and marketers to deliver culturally relevant storytelling.

● Presented campaign strategies, creative recommendations, and performance insights to leadership and key stakeholders, helping align brand, product, and marketing priorities.

● Contributed to audience growth, engagement, and brand relevance through platform-native content strategies rooted in consumer behavior and cultural insights. Email Marketing Manager Scotch & Soda

May 2022 - Oct 2022 New York, NY

● Developed lifecycle and campaign strategies informed by customer segmentation and behavior, contributing to a 20% increase in revenue.

● Aligned messaging and content strategy with broader brand and marketing initiatives to ensure consistency across channels.

● Analyzed performance data to refine targeting, messaging, and overall campaign effectiveness. Field Marketing Manager Archrival Agency

Aug 2018 - Sep 2019 New York, NY

● Led market-specific marketing activations and experiential campaigns for adidas, translating global brand initiatives into culturally relevant programs that drove local engagement, awareness, and sales.

● Developed influencer and community marketing strategies across key markets, leveraging an established network of creators, tastemakers, athletes, and celebrity talent to amplify campaign reach and authenticity.

● Partnered with retail, brand, creative, and event teams to execute integrated consumer experiences aligned with both global campaign objectives and local market opportunities.

● Identified emerging cultural trends, community partnerships, and grassroots opportunities to strengthen adidas’ connection to target audiences within highly competitive urban markets.

● Managed campaign execution from concept through activation, ensuring brand consistency while adapting initiatives to resonate with local consumer behavior and market dynamics. SELECTED HIGHLIGHTS

● Led campaign work featured in Times Square, delivering large-scale brand visibility within one of the world’s most recognized media environments.

● Contributed to culturally driven campaigns and activations across agency, retail, and entrepreneurial environments spanning digital, experiential, social, and branded content ecosystems.

● Led influencer-integrated campaign collaborations including work tied to Adidas x AriZona Iced Tea featuring Ceaser Emanuel (Black Ink Crew).

● Former celebrity wardrobe stylist with experience across music videos, editorial productions, photoshoots, and on-set creative direction, bringing deep understanding of culture, aesthetics, and audience resonance.

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