User Experience Business Services

Gyasi-Rais Tuluka

Narrative Lead

Address Sacramento, CALIFORNIA 95834

Phone 707-***-****

E-mail ad5p6p@r.postjobfree.com

Proven track record of delivering comprehensive business services to corporate clients, showcasing a keen attention to detail and a collaborative team spirit. Capable of managing concurrent projects with precision, ensuring a high level of accuracy in all deliverables. Possesses exceptional organizational skills, enabling the successful handling of multiple responsibilities concurrently.

A structured and reliable professional, adept at prioritizing tasks and maintaining a positive attitude while overseeing diverse priorities. Enthusiastically embraces additional responsibilities to contribute to team objectives. Exceptional communication skills facilitate seamless collaboration with colleagues, clients, and vendors. Responds adeptly to modifications, requests, and feedback, understanding and addressing the unique needs of all stakeholders efficiently. Adaptable work style allows for flexibility in handling diverse projects, effectively managing multiple assignments within tight deadlines.

Skills

Executive leadership

Leading large departments

Leading program operations

Corporate leadership

Group leadership

Public and Media Relations

Market Positioning

Budgeting and Allocation

Market Analysis

Brand development

Work History

Nov 2021 - Current

Lead Narrative Designer

Electronic Arts, Redwood City, CA

Maintained consistent use of graphic imagery in materials and other marketing outreach.

Obtained approval of concepts by submitting rough drafts to management or to client.

Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.

Established user-friendly design system to increase user experience and satisfaction.

Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.

Conducted user research to identify customer needs and preferences for customer-centric designs.

Designed and developed interactive web and mobile experiences to drive user engagement.

Analyzed user behavior and feedback to optimize design and user experience.

Applied skill in color theory and composition to bring client visions to fruition.

Nov 2021 - Jul 2022

Portfolio Lifecycle Manager (Temporary)

Electronic Arts, Redwood City, CA

Onboarded new employees with training and new hire documentation.

Accomplished multiple tasks within established timeframes.

Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.

Cross-trained existing employees to maximize team agility and performance.

Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.

Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Improved website visibility through development and implementation of SEO strategies.

Generated sponsorships with related and partnering entities to enhance marketing objectives.

Identified opportunities to improve business process flows and productivity

Nov 2019 - Jul 2021

Media Communications Specialist

California Department Of Public Health, Sacramento, CA

Created marketing briefs, FAQs and objection management plans.

Deployed strategies across email campaigns, point-of-sale materials and online advertising.

Developed and implemented targeted strategies to reach specific customers.

Tracked KPIs and completed full analytics of digital campaigns.

Promoted solutions-focused campaigns to clients through assessment of their needs, preferences and challenges.

Created communications and marketing materials to achieve objectives and maintain branding.

Created dynamic PowerPoint presentations to support sales and business development.

Studied market trends and market reaction to promotional activities to propose strategic adjustments.

Conducted market research to identify customer needs and preferences.

Sep 2018 - Aug 2019

Digital Content Producer

KCRA 3 - NBC, Sacramento, CA

Increased brand awareness through creation of innovative print and digital productions for major publications.

Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.

Edited images using Adobe InDesign, Adobe Premiere and Adobe Illustrator

Enhanced social audience interaction via social media and content partnerships.

Led implementation of best practices to support customer service satisfaction initiatives.

Maintained and organized studio facilities and equipment.

Edited video, audio and photos to enhance and complete post-production work for polished appearance.

Created engaging, compelling and on-brand audio and video content for digital channels.

Produced written content and schedules.

Jun 2017 - Aug 2018

Executive Assistant

Lucasfilm, San Francisco, CA

Answered high volume of phone calls and email inquiries.

Processed travel expenses and reimbursements for executive team and senior management group.

Screened calls and emails and initiated actions to respond or direct messages for managers.

Organized and coordinated conferences and monthly meetings.

Handled confidential and sensitive information with discretion and tact.

Developed and maintained automated alert systems for important deadlines.

Updated spreadsheets and created presentations to support executives and boost team productivity.

Screened calls and emails and responded accordingly to support executive correspondence.

Facilitated training and onboarding for incoming office staff.

Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.

Education

Aug 2017 - Jun 2019

Bachelor of Arts: English

University of California - Davis - Davis, CA

Jul 2021 - Apr 2023

Master of Arts: Organizational Leadership

Northeastern University - Boston, MA

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