Customer Experience Social Media
Resume:
Brian
Hines, MS
Spring Hill, TN
ad5n8z@r.postjobfree.com
BRAND MARKETING EXPERIENTIAL MARKETING LEADER
Insightful, analytical, goal-oriented executive with a proven track record of successfully spearheading experiential marketing initiatives, campaigns, and brand activations to deliver against key business objectives. Leads top-tier teams to deliver a highly differentiated customer experience, achieve strategic client acquisition goals, and optimize the brand experience across all marketing touchpoints.
CAREER SUMMARY
Account Director
Provided leadership and strategic direction for cross-functional Creative and Event Operations teams to plan, develop, and execute a suite of brand activations, video production projects, and experiential events for a diverse customer base (including Fortune 500 and Fortune 100 clients). Managed client expectations and provided extensive support throughout each project cycle; consistently identified and capitalized on revenue-generating opportunities.
• Successfully closed over $2MM in renewal and net new revenue within 18 months of employment.
• Cultivated and nurtured productive, trust-based client relationships, collaborating to fuel organic business growth.
• Provided a highly differentiated customer experience; ensured value realization of clients’ investments in Cogs & Marvel services.
• Served as chief liaison between clients and project teams; ensured the seamless flow of ideas and communications to resolve customer-impacting issues and streamline project cycles.
• Conducted in-depth assessments of clients’ business needs to provide best-fit solutions that meet those needs.
• Select clients included: Microsoft, Oracle NetSuite, Vanta, Productboard, Yahoo, Meta, Disney, Google, and Adobe. Senior Consultant (Contractor)
Orchestrate all marketing, social media outreach, and brand building efforts for BOLD Change and PatientPoint Foundation (a newly established national 501(c)3 nonprofit organization with a mission to address health disparities in underserved communities). Lead a suite of initiatives to expand brand awareness, educate local communities, and evangelize the organization’s vision and mission.
• Work in concert with leadership to set the tone, vision, and strategy of partner-related programming.
• Manage diverse social media platforms to establish a strong online presence.
• Oversee all branding (including visuals, tone, and use experience) for the foundation’s main website and marketing collateral.
• Collaborated to secure strategic partnerships with high-visibility, national partners such as the American Heart Association and American Kidney Fund, collaborating on marketing and activation initiatives.
• Successfully supported expansion of PatientPoint Foundation’s footprint from the Cincinnati area to include Atlanta, Houston, Chicago, and California.
LEADERSHIP STRATEGY EXPERIENCE
Leads with drive and vision; aligns
teams toward common goals and
tactical priorities using a servant
leadership approach.
Time-tested strategist, growth catalyst,
and marketing expert; designs high-ROI
strategies to fuel revenue growth, deliver
sustained customer value, and build
brand equity.
Healthy balance of agency and
brand experience; extensive
experience in various industries
including CPG, sports,
telecommunications, EdTech,
automotive, and healthcare.
BOLD Change Cincinnati, OH 2020 – Present
Cogs & Marvel San Francisco, CA 2022 – 2024
Partner Relationship Director
Managed, maintained, and continually strengthened relationships with 20+ healthcare and CSR sponsors; collaborated on a suite of community engagement, PR, and event activation initiatives to drive adoption of the GoNoodle platform by educational institutions.
• Analyzed sponsorship status of each partner and tracked product usage on the GoNoodle platform to identify opportunities to enhance partner visibility.
— Ensured value realization of sponsors’ business relationships with GoNoodle.
• Closed over $1.2MM in renewal and expansion business within one year of employment.
• Exceptional relationship building skills; successfully saved an at-risk partnership by resolving key pain points, preventing cancellation, securing a renewal, and restoring trust.
— Negotiated a new deal spanning the entire state of Nebraska in partnership with Children’s Hospital & Medical Center of Omaha.
• Optimized the partner reporting system, establishing a cadence of monthly/annual reports to ensure greater partner engagement. Associate Director, Integrated Programs
Led a senior manager and an Interagency Strategy team, working in concert with experiential and digital marketing agencies to secure new partnerships for Nissan’s collegiate sports marketing platform (involving over 100 university athletics programs) and facilitate commercially successful Nissan product launches. Managed and maintained the partnership with The Heisman Trophy Trust and ESPN; provided oversight of integrated programs (encompassing branding, media, advertising, experiential, and sales support) for clients.
• Managed and administered the collegiate sports marketing platform; led agency teams to design and execute sponsorship strategies.
• Activated digital advertisements across ESPN’s website and social media channels in a deadline-driven environment.
• Managed the production of Heisman House vignettes on ESPN; oversaw activations in various college games throughout the season. Business Development Manager
Orchestrated business development efforts to drive sales of integrated marketing services across the following key verticals: Field Marketing/Sampling, Brand Marketing, Digital Marketing, and Trade Shows/Corporate Events.
• Leveraged CRM platforms and business intelligence tools to enhance the reach and impact of customer outreach efforts.
• Employed email campaigns, prospecting, and cold calling to engage with and convert potential clients.
• Led internal teams to craft compelling sales presentations and competitive RFP responses that effectively captured the brand’s unique value proposition, benefits, and upside potential.
• Participated in national events and tradeshows for networking and lead generation purposes. Account Director
Provided leadership, oversight, and strategic direction for a three-member team; designed a strategy to develop an on-premise program spanning Constellation Brands’ entire beer portfolio. Managed a suite of experiential and digital marketing projects for the Constellation Brands Beer Division business (encompassing such brands as Corona Extra, Corona Light, Corona Familiar, Modelo Especial, Negra Modelo, Pacifico, Victoria, and Tsingtao). Evolved and matured the marketing approach, employing market research to scale the number of on-premise customers.
• Managed and administered marketing budgets of $1.8MM; ensured the optimal allocation and utilization of organizational resources.
• Compiled a research report for Constellation executives highlighting on-premise insights that could be leveraged for brand success.
• Developed turnkey on-premise promotion packages and sampling programs to funnel beer customers into bars, resulting in a significant boost to sales volume.
• Published a trade-focused comic book for Pacifico, reaching bartenders in 5K+ on-premise accounts. ADDITIONAL ROLES: Manager, NASCAR Sprint Cup Series Marketing – Sprint Sr. Marketing Manager – Miller Brewing Company Account Director – Octagon Supervisor, Sports Marketing – GMR Marketing Public Relations – Disney GoNoodle Nashville, TN 2019 – 2020
OMD Franklin, TN 2018 – 2019
Switch St. Louis, MO 2016 – 2018
Legacy Marketing Partners Chicago, IL 2012 – 2014 EDUCATION
OHIO UNIVERSITY • Master of Science in Sports and Facility Management FLORIDA A&M UNIVERSITY • Bachelor of Science in Journalism
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