Salesforce Developer Senior

MOHAMMAD ASRAR OSMANI

Tech-Lead/Senior Salesforce Developer

Status: Green Card PH: 347-***-**** Email:*************@*****.*** Address: New York, 11419

LinkedIn: https://www.linkedin.com/in/asrar-osmani-166ab9186/ Trail: https://trailblazer.me/id/asrarosmani

PROFESSIONAL SUMMARY

Highly skilled and results-driven Senior Salesforce Developer with a decade of experience in designing, developing, and implementing innovative solutions on the Salesforce platform. Proven track record of delivering successful projects and driving business growth through effective utilization of Salesforce technologies. Adept at collaborating with cross-functional teams and stakeholders to understand business requirements and translate them into scalable, efficient, and user-friendly Salesforce solutions.

Core Competencies:

oSalesforce Development: Extensive expertise in Salesforce development, including Apex, Visualforce, Lightning Components, and Lightning Web Components (LWC). Proficient in customizing and extending Salesforce functionality using declarative tools such as Process Builder, Workflow Rules, and Flow.

oSolution Design: Demonstrated ability to analyze complex business requirements and architect comprehensive Salesforce solutions. Skilled in creating data models, and designing custom objects, fields, page layouts, and security models to meet specific business needs. Experienced in Testing, Financial Service Cloud, Sales Cloud, Service Cloud, and Customer portal using Salesforce CRM. Strong testing skills in Salesforce1 Mobile App, Salesforce standard object, custom objects, custom fields, page layouts, custom Tabs, Reports, and various other components as per application requirements.

oIntegration and Data Migration: Strong knowledge of Salesforce integration patterns and experience in integrating Salesforce with various external systems using APIs, web services, and middleware tools. Proficient in data migration techniques, including data extraction, transformation, and loading (ETL) processes.

oSalesforce Platform Knowledge: In-depth understanding of the Salesforce platform, including its various features, modules, and capabilities. Familiarity with Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, and other Salesforce products. Participated in the creation of pricing constraint rules, setup of the price book, custom coding of the web services into the pricing system for turbines from internal systems, etc. for Salesforce CPQ utilizing APIs and Callback classes.

oAgile Development: Proven experience working in Agile development environments, following best practices such as user story grooming, sprint planning, and continuous integration and deployment. Skilled in using version control systems and collaborating with distributed teams.

oProblem-Solving: Strong analytical and problem-solving skills, with the ability to identify and resolve complex technical issues in Salesforce implementations. Proficient in troubleshooting, debugging, and optimizing code for performance and scalability.

oTeam Leadership: Excellent leadership and interpersonal skills, with a track record of effectively leading development teams and coordinating with business stakeholders. Ability to mentor and guide junior developers, fostering a collaborative and productive work environment.

oContinuous Learning: Committed to staying updated with the latest Salesforce releases, features, and best practices. Actively participate in online communities, forums, and industry events to enhance knowledge and share insights with the Salesforce community.

oCommunication and Presentation: Excellent verbal and written communication skills, with the ability to effectively communicate technical concepts to both technical and non-technical stakeholders. Proficient in creating clear and concise documentation and delivering engaging presentations.

oBusiness Acumen: Strong understanding of business processes and the ability to align Salesforce solutions with strategic goals and objectives. Skilled in gathering and documenting business requirements, conducting stakeholder interviews, and proposing optimized solutions.

TECHNICAL EXPERTISE

Salesforce Products: Sales Cloud, Service Cloud, Tableau CRM, CPQ, Pardot, Experience Cloud

Salesforce Industries: Financial Services Cloud (FSC), Commerce Cloud, Health Cloud

Salesforce Development: Lightning Web Components (LWC), Apex Classes & Triggers, Visualforce, APIs, FSL

Salesforce Customization: Flows, Validation Rules, Data Modeling, Email Services, Lightning Pages

Other Salesforce Features: Einstein, CTI, SSO, Bots, Knowledge, Shield

Programming Languages: Apex, Java, JavaScript

Web Development: HTML 5, CSS 3, NodeJS, jQuery, JSON, AJAX

Software Development: Agile Methodology, Code Quality, DevOps

Integration Development: Boomi, REST API, SOAP API, Integration Patterns

LICENSES AND CERTIFICATIONS

https://www.linkedin.com/company/3185/

Salesforce Certified Administrator (SCA) - Issued Jul 2019 - Credential ID: 20271823

Salesforce Certified Platform Developer (PD1) - Issued Jul 2019 – Credential ID: 20274976

CHRONOLOGICAL EXPERIENCE

UHG – Tech-Lead/Salesforce Application Developer - Minnetonka, MN June 2020 – Present

Project Overview: A Salesforce application development project at UHG, Leveraging the Salesforce platform and building custom applications and solutions to meet the organization's specific requirements. The project includes various phases such as analysis, design, development, testing, deployment, and ongoing support.

Roles & Responsibilities:

Responsible for overseeing the implementation, customization, and maintenance of Salesforce solutions within the organization. Leading a team of Salesforce developers and administrators and collaborating with various stakeholders, such as business analysts, project managers, and executives, to understand requirements and translate them into technical solutions.

Requirement Analysis: Understanding the business needs and gathering requirements from stakeholders within UnitedHealth Group. Collaborating with users and subject matter experts to identify the scope of the Salesforce application.

Solution Design: Collaborating with business and technical stakeholders to design and architect Salesforce solutions that align with business goals and requirements. Worked on Software Testing Life Cycle (STLC), involved in various phases like Requirements, Analysis/Design, Development, and Testing. Creating automated test suites for SOAPUI's advancement and regression testing.

Development: Utilizing the Salesforce platform & building custom applications and functionality using declarative tools (e.g., Process Builder, Workflow Rules) and programmatic development (e.g., Apex, Visualforce, Lightning Web Components). Ensuring adherence to coding standards and best practices.

Customization and Configuration: Configuring Salesforce objects, fields, page layouts, and workflows to meet the specific needs of UnitedHealth Group. Customizing user interfaces, reports, dashboards, and security settings. Experience with Apttus CPQ for subscription, billing, and invoicing and can take control of the sales process from Order to Cash.

Technical Leadership: Providing guidance and mentoring to the development team, ensuring best practices are followed, code quality is maintained, and technical challenges are addressed effectively. Leading a team of developers to build and customize Salesforce applications, including configuring objects, workflows, validation rules, Apex code, Visualforce pages, and Lightning components.

Integration and Data Management: Overseeing the integration of Salesforce with other systems and databases, ensuring data integrity and smooth data flow between systems. Integrating Salesforce with other systems and applications within UnitedHealth Group's technology landscape. Utilize APIs, middleware, and ETL (Extract, Transform, Load) tools to establish seamless data flow and process automation. Apttus CPQ releases were used to keep the CPQ (Configure Price Quote) steel brick tool up to date with the current capability.

Deployment and Documentation: Deploying the Salesforce application to production environments, ensuring proper release management practices are followed. Document the configuration, customization, and development work done for future reference. Set up the release and testing workflow of the framework, automating testing on multiple browsers using Jasmine, JIRA, and Selenium. Developed testing programs that address areas such as database impacts, software scenarios, regression testing, negative testing, error or bug retests, or usability.

Release Management: Managing the deployment process for Salesforce releases, including planning, testing, and coordinating with stakeholders to ensure a smooth transition to production.

System Maintenance and Support: Monitoring and maintaining the health of the Salesforce platform, troubleshooting issues, and providing ongoing support to end users. Providing ongoing support and maintenance for the Salesforce application, including bug fixes, enhancements, and user training. Monitoring the application's performance, security, and scalability, and proactively addressing any issues that arise.

Continuous Improvement: Staying up to date with Salesforce updates and new features, evaluating their potential impact on the organization, and driving continuous improvement initiatives.

Salesforce CPQ: Worked on Steel Brick CPQ pricing using list, cost markup, percent total, block, price rules, calculator plugins, filter rules, system, and user discounts in salesforce CPQ. Create Fortinet's CPQ quoting, product configuration, and pricing. The customer was adding items at the individual SKU level and has a big family of products with numerous interdependent components.

Field service Lightening: Knowledge of configuring field service features to meet the specific business requirements of the client. The field service lightning mobile app and managed packages are installed during this process. Knowledge of the process for building up FSL data models (work orders, service appointments, service resources, territories, etc.). Configurable Service rules and goals that support field service business processes are available.

Devops: Over 6+ years of relevant IT experience as a Salesforce DevOps Engineer, Administrator and have in depth experience with Salesforce DevOps life cycle including analysis, application design patterns, integration patterns, CI/CD pipelines, deployment and release planning(copado). Good experience in implementing scalable solutions including continuous delivery, optimization, monitoring, release management activities and support the end-to-end release process. Good hands-on experience in Salesforce CLI platform and SFDX-Git-Delta plugin. Expertise in performing deployments with both Metadata Source (force:mdapi) and Source Format (force:source). Implemented end-to-end fully automated CI/CD pipelines using Jenkins for validation and deployment of the Salesforce metadata components to sandboxes and production environments.

TrueBlue Inc. – Sr. Salesforce Developer - Tacoma, WA Nov 2019 – June 2020

Project Overview: The client's business required a robust and tailor-made Content Management System (CMS) to be developed on the Salesforce platform. To meet their specific needs, we meticulously crafted the CMS in multiple phases, aligning each stage with our client's evolving requirements. Our solution incorporated a range of custom functionalities such as advanced form generation, seamless marketing automation, comprehensive social networking service capabilities, powerful database marketing functions, and a multitude of versatile controllers. By leveraging these features, we ensured that the CMS catered to the client's dynamic business needs while harnessing the full potential of the Salesforce platform.

Roles & Responsibilities:

Implemented Service Cloud: Configured email-to-case and case assignment rules, managed migration and release of Service Cloud to enhance customer service capabilities.

Customization: Modified and tailored the Salesforce tabs to meet the specific needs of different business user groups and business centers. Used Apttus to handle configuration, pricing, quoting, discounts, incentives, and proposals as part of CPQ.

Workflows: Developed automated workflows for lead routing, lead escalation, alerts, and custom coaching plans, streamlining processes and improving efficiency. I have exposure to POCs developed by Apttus and Steel Brick in the Apttus CPQ and Steel Brick CPQ.

Utilized Data Loader and Apex Scheduler: Employed Data Loader for data migration and scheduled regular data backup operations using Apex Scheduler.

Conducted bulk data migration: Managed large-scale data migration projects for objects such as Users, Accounts, Leads, Contacts, Campaigns, Campaign Members, and Quotes.

Implemented Salesforce Chatter: Utilized Salesforce Chatter to enable real-time notifications and facilitate collaboration among sales and service teams.

Support: Provided support to internal users Assumed the role of Support Engineer, assisting internal users with application usage, generating reports, and addressing inquiries. Creating automated test suites for SOAPUI's advancement and regression testing. Unit testing, test case creation, and regression testing for web-based applications using Junit. Carried out data integrity testing by running SQL queries on the database and examining the data tables on the server.

Integrated Salesforce CRM with Legacy System: Leveraged Cast Iron Integration Systems to integrate Salesforce CRM with a Legacy System (Siebel), enabling data synchronization and process automation.

Deployment: Deployed code and configurations and Utilized Sandbox for testing and deployed code and configurations to the production instance using Change Sets and Eclipse. Used the sandbox for testing and migrated the code to the deployment instance after testing.

Security: Ensured data security and compliance and Provided data access reports to Compliance and Security teams, ensuring proper data definition, role assignment, and transparency.

Testing: Tested and deployed code and Utilized the Sandbox environment for testing and migrated code to the deployment instance after successful testing.

Mulesoft Integration: Created asynchronous flows for my quorum interfaces and the workforce. OAUTH policies for work force and interface objects were configured. OAUTH2 was used to create HTTP outbound flows, route them, orchestrate them, transform them, and secure the Mule ESB application. Mule ESB apps were deployed both on-premises and onto a cloud hub.

Devops: . Expertise in creating automated CI/CD pipelines for copado and salesforce metadata validations and deployments using GitHub Actions Workflows. Expertise in maintaining CI/CD pipelines with Branching Strategy techniques

INSURITY – Sr. Salesforce Developer - Hartford, CT Jan 2018 – Oct 2019

Project Overview: The project involves implementing Salesforce, a leading customer relationship management (CRM) platform, for Insurity. The primary objective is to streamline and enhance the company's sales, marketing, and customer service processes, ultimately improving customer satisfaction and driving business growth.

Centralized Customer Database: Building a centralized customer database within Salesforce, integrating data from various sources such as lead generation systems, policy management systems, and customer service platforms. This will provide a comprehensive view of each customer and enable personalized interactions.

Sales Process Automation: Automated Insurity's sales processes using Salesforce's capabilities. This includes lead management, opportunity tracking, quoting, and policy creation. The automation will reduce manual efforts, improve efficiency, and accelerate the sales cycle.

Marketing Campaign Management: Leveraged Salesforce's marketing automation features to design and execute targeted marketing campaigns. The system enabled nurturing, segmentation, email marketing, and campaign tracking, helping the company attract and convert prospects into customers.

Customer Service Enhancement: Enhanced customer service operations by implementing Salesforce Service Cloud. This enabled efficient case management, ticketing, and knowledge base management, ensuring prompt and satisfactory resolution of customer inquiries and issues.

Reporting and Analytics: Configured Salesforce to generate customized reports and dashboards for sales, marketing, and customer service teams. The reports provided real-time insights into key performance indicators (KPIs), allowing management to make data-driven decisions and optimize processes. Used HP ALM/Quality Centre and JIRA as the test management tool for the maintenance of the test cases and to track the defects. Involved in writing Test scenarios, Generic test cases, and detailed Positive and negative test cases for ETL also Prepared ETL and SQL routines/code for performing ETL testing (system and integration testing) and Documented the test results.

Integration with Existing Systems: Integrated Salesforce with existing systems such as policy management, accounting, and document management systems. This will ensure data consistency and eliminate duplicate data entries, improving operational efficiency.

User Training and Adoption: Conducted comprehensive training sessions for employees to ensure a smooth transition to Salesforce. Provided ongoing support and guidance to encourage user adoption and maximized the benefits of the platform.

New York Life Insurance – Salesforce Developer – New York, NY March 2016 – Dec 2017

Project Overview: In this project, the main objective is to migrate existing functionalities from the Salesforce Classic interface to the Lightning interface. The Lightning interface provides a more modern and intuitive user experience compared to the older Classic interface.

During the migration process, the existing functionalities from the Classic interface are analyzed and redesigned using Lightning components and pages. The goal is to enhance the user experience by leveraging the features and capabilities provided by the Lightning framework.

In this project, I collaborated closely with internal stakeholders to ensure that the Salesforce platform aligned seamlessly with the business requirements of the merged entities. This involved gathering feedback, understanding user needs, and identifying areas where Salesforce could be optimized to support the evolving business processes.

To achieve a successful migration, I led the planning and execution of the transition from Classic to Lightning. This included evaluating the existing Salesforce implementation, identifying potential gaps or customization requirements, and developing a comprehensive migration strategy. I worked with a team of developers and administrators to implement the necessary changes, ensuring a smooth transition for all users.

Throughout the project, I adopted a proactive approach to continuously improving our Salesforce instance. I actively sought feedback from users and monitored system performance to identify areas for enhancement. I collaborated with the development team to implement customizations, configure automation, and integrate third-party applications where necessary to streamline processes and optimize the user experience.

Roles & Responsibilities:

Identified the key functionalities and user workflows in the Classic interface.

Designed and developed Lightning components to replace the existing functionality.

Created Lightning pages that incorporate the Lightning components and provide an improved user interface.

Tested the migrated functionalities to ensure they work correctly and provide the expected user experience.

Iteratively refined and enhanced the Lightning components and pages based on user feedback and testing results.

Oloop Technology – Salesforce Developer – Hyderabad, TG, INDIA Oct 2013 – Sep 2015

Project Overview: The project involved working with Salesforce to analyze complex client requirements and design solutions that would meet their business needs.

Roles & Responsibilities:

Analyzed Client Requirements: Reviewed and understood clients’ complex requirements and identified the necessary Salesforce solutions to address them.

User Stories and Business Flow Process: Created user stories using Agile Accelerator and documented the business flow process to effectively communicate the requirements and processes to the development team.

Customization and Configuration: Designed and deployed custom tabs, validation rules, approval processes, and workflow rules to enhance the functionality of the Salesforce platform and align it with the business requirements.

Workflow Automation: Developed workflow rules to automate tasks, such as email alerts, field updates, time-dependent actions, and inbound-outbound API messages, streamlining business processes and increasing efficiency.

Integration: Worked on integrating Salesforce with other communities and email systems, enabling seamless data exchange and communication between different platforms.

Apex Development: Developed Apex code using the Force.com Migration Tool and Web Services API (SOAP and REST) to implement custom business logic and extend the capabilities of Salesforce.

Case Management: Created case auto-assignment and escalation rules to ensure efficient case handling and resolution.

Lead Capture and Conversion: Implemented lead capturing based on email marketing, qualifying leads through the website, and automating lead conversion processes.

Deployment and Version Control: Packaged and deployed customizations from Sandbox to other environments using Force.com IDE. Managed source control using tools like ANT, Agile accelerator, JIRA, Rally, and SVN.

Security and Access Management: Performed security and access-related tasks, including managing users, organization-wide defaults, role hierarchy, sharing models, record access, and setting up opportunities and account teams. Ensured data security and proper access control.

Email-to-Case Integration: Implemented email-to-case functionality to allow customers to submit cases directly through email.

Data Reconciliation: Identified and resolved errors in client data to ensure accurate business requirements and data integrity.

Client Engagement and Requirements Gathering: Engaged with clients to gather software requirements and business rules, ensuring alignment with the development team.

4D Animations Pvt. Ltd. – Java Developer – Hyderabad, TG, India May 2012 – Sep 2013

Project Overview: As a Java developer working in 4D animation, I was responsible for developing and implementing Java-based solutions to support the animation pipeline.

The project involved designing and developing a web framework similar to Struts, following the MVC (Model-View-Controller) pattern. The framework utilized the front-controller design pattern and had been successfully implemented in several production systems.

Key Contributions and Responsibilities:

iHUB Web Application: Developed the iHUB (Integration Hub) web application using the Struts framework, JSP, and HTML. This application served as a central hub for initiating interface processes.

Preferences Setup: Developed a user interface using JSP, Struts, and custom tag libraries to allow members to configure their preferences using form beans and action classes.

Build Automation: ANT scripts were developed to automate the building of different project modules, including generating binary files and deployment scripts.

Quiet Time Alerts: Designed the architecture and implemented Quiet Time alerts by leveraging the existing Message Broker infrastructure. This resulted in a significant reduction of 400 man-hours compared to the initial estimation.

User Interface Development: Developed user interfaces using JSP, HTML, XML, and JavaScript to provide a seamless experience for users.

XML Processing: XML schemas were generated, and XML Beans were utilized to parse XML files effectively.

Database Integration: Created stored procedures and functions and utilized JDBC to handle database calls for both DB2/AS400 and SQL Server databases.

Database Design: Normalized an Oracle database, adhering to design concepts and best practices to ensure data integrity and efficiency.

Web Service Integration: Web services were invoked from Message flows through an XML gateway, ensuring secure communication.

Collaboration and Troubleshooting: Collaborated closely with the infrastructure team during the deployment and configuration of the Message Broker. You also resolved environmental issues promptly.

EDUCATION

Masters in computer science - Wilmington University – Grade: A+

Bachelors in computer science - JNTUH College of Engineering Hyderabad – Grade: A

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