Client Success Team
Resume:
A C C O U N T L E A D E R + S T R A T E G I S T
B R I T T A N Y H O
bh
Brand Planning + Marketing
Strategy
Problem-Solving
Clear +Effective Communication
Data Driven + Analytical
Relationship building
Mentoring & coaching
Passionate Account Leader and Strategist in the digital advertising + integrated marketing for 13+ years. Experienced in mapping out effective strategies to help brands grow their business, analytically driven to tell an insightful & actionable story backed by data. S K I L L S
Profile
E D U C A T I O N
B.S. - Business Administration
2000-2004
BOSTON UNIVERSITY
E X P E R I E N C E
ShoppingGives
2023 - Present
VP, ACCOUNT MANAGEMENT
Responsible for P&L of the Account Success team, measuring Net Dollar Retention on overall client subscriptions and driving strategy to meet objectives and key results. Per goal, increased NDR by +3% in 2023.
Manage Account success team, including (2) direct reports, mentor and development of career path and serve as escalation point Develop strategic framework to focus on Retention & Account Expansion opportunities for commerce brands wanting to drive corporate social responsibility initiatives / social impact Developed cause marketing strategies for brands based on marketing & impact goals
Led and revamped initiatives around CSAT and NPS surveys to monitor client satisfaction and garnering feedback for product improvements/updates
Developing content + marketing strategy for speaking engagements via industry led webinars & panels
537 West Hyde Park Blvd #310,
Inglewood, CA 90302
********.**@*****.***
linkedin.com/in/brittanyho
MuteSix
2020 - 2023
SR. DIRECTOR, CLIENT SUCCESS
Managed five (5) direct reports (client success managers), cultivated individual OKRs and mapped out path to success through trainings, mentorship and weekly meetings Oversee client success team operations which includes handling account assignments, generating financial reports + miscellaneous updates for executive leadership team, and developing new process to improve department efficiency for how we collaborate with clients and inter-departments Develop marketing strategy via quarterly business reviews and based on client performance work with paid media teams to optimize and refine media strategy. Responsible for overall success of e-commerce brand partnership through client satisfaction level, contract renewal and upsell channel opportunities with brands; Have successfully grown accounts by upselling channels to brand partners looking to test and scale their businesses via paid social, paid search, programmatic, influencer, email marketing and Amazon channels
Casa Moderna
2019 - 2020
PARTNER / HEAD OF MARKETING & OPERATIONS
Co-founded and established B2C furniture & home decor retail business; Managed day to day business operations.
Responsible for marketing and sales, listing items through third party ecommerce apps, generating new leads via in network, word out mouth, customer service, providing furniture and home décor consultation to customers to closing point of sale.
Created marketing business plan to establish short term and long-term goals for the business, identify relevant target audiences, brand positioning, promotion, pricing and channel mix E X P E R I E N C E
Harmonica
2018 - 2019
ACCOUNT DIRECTOR
Responsible for maintaining current scope, marketing budget and driving incremental revenue on existing accounts.
Developed turnkey integrated marketing strategy and establish goals and KPIs for food and wellness brands; Successful campaigns for varying clients drove 20-35% lift in weekly sales Led brand planning, ideation & execution for integrated marketing and experiential events including food truck activations, conferences, trade shows and wellness events Worked on business RFP pitches and development which successfully led to incremental growth of new accounts for the agency
Social House, Inc.
2017 - 2018
ACCOUNT DIRECTOR
Developed a strategic social framework for beauty brands and conducted extensive research and questionnaire to gain insight into brand’s goals, objectives, product and marketing positioning Produced photoshoots for content development and oversee pre-production process and production budget Oversaw Community Management team and serve as a point of escalation for the brand on all social related crisis matters
Worked with Create and Cultivate to develop co-branded event experience with influencer support onsite and separate media event launch that garnered media coverage, awareness via impressions, reach and social engagement to amplify brand goals and awareness
E X P E R I E N C E
Meredith Xcelerated Marketing (MXM)
2014 - 2017
MANAGEMENT SUPERVISOR
Responsible for retaining the NBC account for another year and building a deep relationship with the client within their Digital Entertainment group to expand services beyond platform management, digital publicity relations and strategy development across the network’s series Strategically consulted clients on social best practices, while working with client to provide solutions to business challenges.
Ideated for social activation and content ideas throughout the life cycle of a network series and work closely with strategy to develop strategic framework at the onset of a series roadmap planning, which led to nominations and winning the Shorty awards
TENTHWAVE, LLC
2011-2014
ACCOUNT SUPERVISOR
Provided marketing strategy & counsel on all digital & social media projects Built a strong client rapport led to increased business opportunities across other core competencies Collaborated with Production Teams to define project scope and budget, partnered with Strategy to develop marketing plans and define KPIs and Creative team to brainstorm for campaign ideation
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