Media Relations Program Manager

Morgan Hall

Trabuco Canyon, CA ● ***/***-**** ● *************@*****.*** ● https://www.linkedin.com/in/morganashley/ OBJECTIVE:

Seeking a challenging opportunity within an organization that values and utilizes my diverse skill set in administrative, management, and marketing capacities to drive mutual growth and success.

SUMMARY OF RELEVANT CAREER EXPERIENCE:

● Seasoned marketing, sales, and communications professional with over 27 years of extensive experience across executive administration, advertising/media relations, marketing, corporate communications, public relations, and sales.

● Proficient in developing, administering, and executing comprehensive communications, sales, and marketing plans, including expertise in media relations, budgeting, and orchestrating special events.

● Demonstrated industry knowledge spanning IT, automotive, marine, action sports (boating/wake/ski), retail, online forums, and consumer electronics.

● Proactive, hands-on approach with strong problem-solving abilities, fair judgment, and decisive decision-making skills.

● Exceptional communication and interpersonal skills, adept at setting logical priorities, meeting challenging objectives, and bringing focus amidst chaos.

PROFESSIONAL EXPERIENCE:

The Channel Company - Remote 2023- Current

Senior Marketing Program Manager - AWS

•Working with AWS partners to identify joint marketing activities that will meet the partner’s business goals and build integrated marketing plans to achieve those goals.

•Support Partner Marketing Development Fund (MDF) utilization and work with partners to plan MDF activities.

•Work with third party agencies to track, measure and report results and ROI of marketing campaigns.

•Be a Stakeholder Advocate – advocate for partners and stakeholders to ensure access to the tools required, and remove roadblocks to the execution of programs.

•Manage existing partner relationships ensuring partners are informed, enabled and driving actions to grow their AWS revenues.

•Support partner led marketing and demand gen programs Western Digital - Irvine, CA 2021-2023

Channel Marketing Manager

• Responsible for the overall NA marketing plan for Storage Platforms and Federal segments

• Manage Platforms and Federal MDF and OPEX budgets

•Develop and execute integrated marketing plan by managing the marketing mix and MDF budget

• Provide account level marketing plans and campaign expertise to help increase market share and revenue

• Develop, implement and measure partner specific activities

• Understand commercial channel partners, competition, account-specific business drivers and market trends

• Create and execute best of breed programs and promotions that maximize co-op marketing

• Drive demand generation programs and develop lead nurturing activities to achieve goals with a balance of inbound and outbound marketing programs

• Plan and execute live/virtual events, digital, email and direct marketing campaigns to generate awareness

• Promote regional events and sponsorships through social media and the corporate events teams

• Leverage corporate messaging, content, promotions, and digital campaigns with target partners

• Identify opportunities to promote sales enablement programs, company brand and promotions

• Manage marketing development fund (MDF) allocation ensuring activities comply with guidelines and IMP goals that maximize ROI

• Publish regular updates and reporting that includes examples of activities to show ROI

• Measure contribution from marketing generated leads; MQLs generated for in-region activities

• Provide market conditions updates, best practices, suggestions, and ideas to enhance future activities

ATEN Technology – Irvine, CA 2017-2021

Marketing Manager

● Work with distribution partners to develop and implement approved co-op marketing proposals.

● Provide input to Product Marketing product plans and product definition and introduce new products to targeted segments.

● Participate in market analysis, competitive analysis, product positioning and pricing promotion, forecasting, product introductions, the development of sales tools and distribution sales training.

● Propose programs appropriate for distribution and reseller targets, and to implement approved programs in conjunction with the Channel Manager, and in close coordination with Product Management, Product Marketing and Sales.

● Establish strategic and channel marketing plans to achieve corporate objectives for ATEN products.

● Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share.

● Manage marketing budget.

● Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.

● Manage all social media accounts including posts, ad campaigns and live video feeds.

● Create and maintain Google adword campaigns and ads.

● Negotiate contract terms with outside agencies and suppliers.

● Work in conjunction of a PR Agency to draft and approve press releases.

● Communicate with outside public relations agencies on ongoing campaigns.

● Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs.

● Analyze marketing programs and adjust strategy and tactics to increase effectiveness.

● Plan and conduct market research to identify opportunities for increased sales.

● Maintain customer databases and approve the use of internal and external mailing lists.

● Review analysis of marketing surveys on current and new product concepts in order to recommend future product development.

● Provide post-event reports, analysis, and regular status reports on marketing programs.

● Plan, promote, and execute sales meetings and community and goodwill events.

● Establish and maintain consistent corporate image throughout product lines, promotional materials, and events.

New Age Electronics – Carson, CA 2014-2017

Retail Marketing Supervisor

● Create budget plans, prepare and execute marketing plans geared toward obtaining specific sales and ROI objectives

● Develop short and long range business plans that are thorough, realistic and effective in meeting goals

● Incorporate knowledge and understanding of vendor marketing management process, methods and practices into solid marketing programs

● Balance management of staff while working on the planning/coordination/execution piece with the logistics/execution portion of their jobs

● Conceive and develop a marketing proposal, prepare a marketing budget, then sell it to the vendor. Once the proposal(s) are approved, coordinate and influence the activities of a variety of different people (the graphic artists, external vendors). Ensure work gets delivered and executed by the agreed upon timetables.

● Communicate openly and frequently with VP of Marketing on project status, team morale, funding forecasts, pipeline, new vendor on boarding and overall challenges and opportunities

● Create and maintain New Age Electronics website

● Plan and execute any and all events for New Age Electronics from small retailer shows to trade shows (CES)

New Age Electronics – Carson, CA 2010-2014

Assistant to the President/Online Sales

● Arranged the President and VP’s administrative, meeting, and travel schedules. Drafted all letters and correspondence, prepared and submitted expense reports and responded to and fielded all phone calls.

● Supervised the tasks and responsibilities of the receptionist

● Assembled budget reports on a monthly basis for the business, as well as one off budgets for individual companies on an as needed basis

● Planned, executed and served as point of contact for on-site events, CES trade shows and BOD meetings.

● Worked with marketing in the planning of off-site events to as the voice for and point of contact for all senior level executives.

● Was responsible for all RFP’s from start to finish

● Worked as an intermediary between executives and staff

● Established and maintained an online ordering system (nuorder.com) for the Education and Fashion markets

● Processed all orders for Beats by Dr. Dre via and online ordering system for the surf/skate/snow fashion market as well as college bookstores EDUCATION:

● California State University at Fullerton, Bachelor of Arts in Communications/Advertising- 2004

● Saddleback College, Web Design Certificate- AA 2012 AWARDS:

● CRN Women of the Channel 2018

● CRN Women of the Channel 2019

● CRN Women of the Channel 2020

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