Social Media Project Management

Margaret Dillard

Self-starter with **+ years of transforming digital and print content with best practices and brand strategy, strengthening messaging to maximize audience engagement with for-profit and non-profit organizations. Ability to work effectively in collaborative and/or virtual environment. Ability to lead internal and external strategies. Results-driven leader with unparalleled collaboration, project management, and social media skills. Highly experienced in business reporting, campaign planning, branding, marketing, and broadcast. Certified in HTML, CSS, and Javascript.

Professional Experience

Dillard Marketing Remote US

Communications Director January 2022 to present

●Procure and manage projects for various clients.

●Recruit team members with specific skill set focus-graphic designers, programmers, SEO experts as needed-for dynamic outcomes

●Assess progress and serve as liaison with client.

Zumbro Lutheran Church Rochester, MN

Communications Director August 2019 to January 2022

●Direct print and digital media by establishing and enforcing quality standards, improving monthly newsletter, email campaigns, website content, social media, graphics, and videos

●Organize broadcast architecture with best practices for workflow and audience engagement to efficiently produce weekly services and other events

●Steer brand voice and storytelling strategy by creating thorough style guide, yielding more eye-catching and professional communication

●Pioneer collaboration with 18+ staff members by utilizing CRM and cloud-based tools to construct detailed company database for all materials

Martin County Substance Abuse Prevention Coalition Fairmont, MN

Program Director June 2018 to September 2019

●Successfully secured Drug Free Communities Grant by using federal regulations to ensure compliance with grant requirements

●Advised 2+ staff members on Substance Abuse and Mental Health Services Administration (SAMHSA) grant to maintain guidelines and budget

●Built strong rapport with Business Manager and Board of Directors through concise, clear communication to convey project goals and performance metrics

●Drafted business reports with strong but accessible language to achieve $160,000 in ongoing and additional funding

Fairmont Area Chamber of Commerce Fairmont, MN

President August 2014 to June 2018

●Conceptualized corporate vision through branding guidelines and best practices, demonstrating leadership prowess to board, membership, and staff

●Spearheaded marketing campaigns in collaboration with Finance Manager and 13+ board of directors to grow financial gain to 17% and boost membership by 10%+

●Launched website by attaining hosting and domain as well as creating membership portal and business directory, enhancing SEO and online experience for all users

●Represented organization and community as public information officer, streamlining all internal and external communications with consistent brand voice and messaging

●Coordinated with 6+ city, county, and school leaders to generate and deliver 5 grants, including $65,000 for Southern Minnesota Initiative Foundation that attracted more people to the area

●Instituted social media and Online Training with easily comprehensible materials to educate local businesses on importance of digital audience and engagement

Sierra Vista Area Chamber of Commerce Sierra Vista, AZ

Communications Director November 2012 to February 2014

●Oversaw all written and digital communications with exceptional management skills to spark monthly member newsletter, weekly mass email, website content, and social media

●Designed marketing strategies and corresponding event collateral using creative brand strategy to reach 250+ more potential members

●Coordinated with Executive Director and publishing company on editorial decisions, finalizing photos and graphics for annual directory and county map

●Delivered audio visual presentation for Chamber's Annual Awards Ceremony to further brand recognition and promote company achievements in an effective manner

●Supported 350+ members on SEO and digital engagement to refocus web and social media planning

●Served as liaison for Military Affairs Committee using customer service skills to provide support to all printing, publishing, and technical projects

Prism Communications Bisbee, AZ

Owner and Partner May 2000 to November 2012

●Drove day-to-day operations for advertising, online marketing campaigns, social media, and video production, promoting changes in market and technology advancements for company

●Developed project budgets by all handling accounting, financial, and administrative tasks to accelerate business decision-making

●Headed hiring and training for 2+ staff by conveying best practices and performance expectations to foster overall teamwork

●Championed excellent customer service through superb communication and project management to consistently meet desired client outcomes

●Produced weekly television segments featuring 50+ community leaders, businesses, and organizations to inform local audience on cultural, economic, and political events

●Initiated network as leading cinematographer and editor to assemble recorded and live broadcasts in fast-paced environment and on tight deadlines

●Forged planning and execution of telethon with remarkable leadership skills to raise $35,000-$40,000 annually for Boys and Girls Club

Core Competencies

Internal/External Communication, Project Management, Branding, Social Media (FaceBook, Twitter, YouTube, Flickr), CRM System, Customer Service, Website Development, Leadership, Microsoft Suite (including Outlook, Word, PowerPoint, Excel, Access), Adobe Suite (including Premiere, InDesign, Illustrator, PhotoShop, Audition), Canva, Search Engine Optimization

Education/Certifications

Coursework in Computer Science, Rio Salado College – Phoenix, AZ

Coursework in Computer Science, Cochise College - Sierra Vista, AZ

Some College Coursework, Eastern New Mexico University - Portales, NM

Full Stack Development Bootcamp, Lambda School - Online

Certification in HTML, SoloLearn, Inc. 2019

Certification in CSS, SoloLearn Inc. 2019

Certification in Javascript, SoloLearn Inc. 2019

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