Project Management Public Relations

Clare Risman ad5cw9@r.postjobfree.com http://www.linkedin.com/in/clarerisman

PROFESSIONAL SUMMARY - A results-driven, diligent and calm leader with 15+ years of executive experience. Overseen preparation and delivery of multi-year, multi-million dollar strategic PR and marketing campaigns. Team player with proven experience in public relations, media relations, public affairs, community building, crisis communications, project management, sponsorships and building partnerships. A skilled professional, experienced in B2B, B2C and G2G communications. Comfortable working in complexity, with discretion and within tight deadlines, having operated at the highest levels of government and business.. Delivered projects for Royalty, Prime Ministers, icons and industry leaders. Looking to return to the right communications role after a break for family reasons.

CONSULTANT - VARIOUS ROLES

July 2023 to present

● Travel Advisor - Fora.

● Specific PR guidance for Gaza hostage family, resulting in UK media placements.

● Business development advice for a UK marketing agency expanding to the US.

EXECUTIVE DIRECTOR

ST. GEORGE'S SOCIETY OF NEW YORK - New York, NY

October 2020 to June 2023

● Stabilized organization during COVID. Worked with the Executive Committee, Board, Advisory Council and Committees to create and deliver strategy supporting charitable objectives to increase educational equality and social care for vulnerable pensioners. Improved business operations, leading to increase in performance, execution and uplift in fundraising. Implemented process changes and introduced metrics and a campaign approach as well as mission-driven, data supported, focused, storytelling.

● Managed 7 staff and additional volunteers. Managed resources and approximately $1.6 million budget to ensure efficiencies, fair resource allocation and professional delivery of charitable programs. Coordinated purchase of new property and led renovation project - on time and on budget. Arranged office opening by Duchess of Edinburgh, garnering local and international press coverage.

● Led community outreach and event led growth resulting in 20% increase in membership. Updated member newsletter and communications. Raised profile of charitable programs with NYC and NY State entities. Oversight of three fundraising galas including coordinating the participation of Sting, David Beckham and Sir Richard Branson. Organized 2 visits for the Royal Patron.

● Representational role, public speaking, media relations and engagements.

DIRECTOR MARKETING & COMMUNICATIONS/HEAD GREAT BRITAIN CAMPAIGN (NORTH AMERICA)

DEPT. INTERNATIONAL TRADE - New York, NY

April 2013 to October 2020

● Directed regional team to deliver multi-channel marketing activities in US and Canada, contributing to an estimated $1 billion in business wins.

● Created strategic communications and marketing plans, aligned with organizational goals, using insights, data and best practice to get North American audiences to invest in, do business with, visit or study in the UK. Guided and coached team to deliver integrated, audience driven and relevant campaigns using earned and owned media, public relations, digital, social and experiential marketing alongside impactful content taking the GREAT Britain campaign from “start up” to a top 50 UK brand within 5 years.

● Restructured and led a team of 8 direct reports and oversaw marketing and communications activity of further 160 colleagues across North America. Oversaw creation of toolkits, press releases, announcements, and suitable content (copy, infographics, imagery and video). Pitched and landed thematic and/or newsworthy stories in local, business, national and international media. Managed media relationships with lifestyle, business and some regional journalists. Managed budget of $1.5 million and allocation of additional funding of $2 million. Recruited, managed and evaluated PR and event agencies and led partner relations. Oversaw all media spend in-market. Navigated complexity of government and policy in public facing messaging while mitigating and managing risks and maintaining tone of voice and brand compliance. Prepared spokesperson and acted as official spokesperson in some instances.

● Led marketing partnerships with over 400 businesses, world class cultural institutions (National Theatre, Royal Shakespeare Company), trade organizations, charities, think tanks and sports organizations (English Premier League, NFL, NBA). Worked with countless celebrities, musicians and brand representatives including Dame Anna Wintour, Idris Elba, Ivanka & Jared, James Corden. Leveraged opportunities for PR at high profile cultural events (Oscars, Superbowl), trade shows (CES, SxSW), sporting events and national occasions. Developed a diverse portfolio from beauty brand launches, financial services products, to major infrastructure projects. Led delivery of numerous ground-breaking marketing initiatives for the UK Government including the historic Red Arrows tour of North America (120 on the ground events).

● A respected and credible voice within overlapping leadership groups - the North America Senior Leadership team, Senior Regional Marketing Directors, No 10 GREAT Board, Foreign Office North America Prosperity Board, Visit Britain partner.

VICE CONSUL (PUBLIC DIPLOMACY)

BRITISH CONSULATE - New York, NY

October 2007 to April 2013

● Public affairs/public diplomacy officer in New York charged with highlighting the UK Government’s objectives in sustainability, prosperity and equality working with partners across business, culture, tourism, sports and entertainment. Led local strategy to deepen community relationships with under-represented minority groups. Oversaw approximately 80 high profile events and partnerships annually. Led on London 2012 activity in New York with London 2012 partners, including USOC, NBC and athletes. Led global launch of award-winning GREAT Britain campaign.

● Represented the British Government and Secretary of State for Northern Ireland (SoSNI) with key members of the New York Irish American diaspora to build trust across divides. Led media engagement, including crisis communications on Northern Ireland issues. Organized community events and visit programs for the SoSNI, Chief Commissioner Police Service of Northern Ireland and other VIPs.

DIPLOMAT (POLITICAL AND SECURITY)

UK MISSION TO THE UN - New York, NY

September 2003 to October 2007

● Diplomatic posting to the UK Mission to the UN, covered a range of UN Security Council issues. Attended negotiations and meetings. Provided accurate and timely reporting for Foreign Secretary and others.

● Liaised with FBI (NY office) and others on security issues.

Volunteer activity British Government NY Public Diplomacy Advisory Board (current), GREAT British Business Club Steering Committee (current), Tech London Advocate (current), Africa House, New York (2018), Judge - Drum Marketing Awards (2018) St George’s Society of NY Board Member (2015-2019).

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