RACHEL ANNE ETRA

201-***-**** ad5axi@r.postjobfree.com plannerfoxtales.com

PROFILE

I am a: creative writer; editor; paleontology enthusiast; museum goer; bibliophile; lover of language; tea drinker; one-eyed-cat parent; eternal student of culture and its evolution. EXPERIENCE

CREATIVE DIRECTOR, PLANNERFOXTALES — MAY 2023-PRESENT Write engaging copy for blog and social media posts, develop content strategy, manage brand voice and design.

RETAIL ENGAGEMENT & MARKETING CREATIVE COMMUNICATIONS WRITER, APPLE; REMOTE (NJ / NEW YORK CITY) — JAN 2024-JUNE 2024

My specialty is in telling stories, and in using story to bring a human element and engagement to teams. I write copy for a variety of platforms and work on cross functional teams to develop feedback polls, team member spotlights, and heritage and values moment celebrations. Other skills include:

• Creating accessible media by writing audio and video transcripts, and alt text for images

• Organizing and scheduling meetings and interviews across global timezones

• Ghost-writing responses from executive staff

• Creative strategy development

• Reviewing and revising tone of voice guides to keep up with emerging trends among teams OPERATIONS SPECIALIST, APPLE; ROCKAWAY, NJ — FEB 2015-PRESENT In this role I managed inventory of all sellable items, returns, in-store use, and demo devices; maintained the administration, accuracy, and data entry of inventory records; and reported weekly, quarterly, and yearly data to the rest of the store team to ensure we met and exceeded goals. Other development done while in this role included:

• Created team correspondence, including email, collaborative notes, and store newsletters.

• Developed engaging training materials that support multiple learning styles.

• Ensured the integrity of disclosed information by receiving new product and visual elements ahead of merchandising resets.

• Balanced analytics and experience to make decisions and create innovative solutions. GENIUS ADMIN, APPLE — OCT 2011-FEB 2015 SPECIALIST, APPLE — JAN 2010- OCT 2011 CONCIERGE, APPLE — OCT 2007-JUL 2009

In these roles I primarily supported customer facing activities, including sales, booking appointments, facilitating workshops, one to one training, and supporting the repair process. EDUCATION

UNIVERSITY OF MICHIGAN — COURSE CERTIFICATE, WRITING AND EDITING, 2024 FAIRLEIGH DICKINSON UNIVERSITY, COLLEGE AT FLORHAM, MADISON, NJ — BACHELOR OF THEATER ARTS, 2011. CONCENTRATION IN PLAYWRITING. EXPERTISE

Copywriting, editorial, content strategy, communications, marketing campaigns SKILLS AND COMPETENCIES

Plans and aligns, creativity, communicates effectively, action oriented, customer focus, manages complexity, manages ambiguity, nimble learning, collaborates, flexibility