Research Analyst with a proven track record of over 8 years at IMT Business School (India), adept in Python, Power BI, Tableau, R and SPSS. Transformed educational data into strategic insights using Tableau and Power BI, enhancing decision-making and operational efficiency. Renowned for exceptional communication skills and collaborative problem-solving. Rich experience in preparing high-quality reports and designing and presenting audience-centric content to the target audience.
Education
Master of Science in Marketing Analytics Candidate Illinois State University, Normal, Illinois - USA
Expected graduation December 2024
Post Graduate Diploma in Management (PGDM) in Business and Technology All India Management Technology - India
Graduated in June 2011
Technical Skills
Python (NumPy, Pandas, Scikit-Learn, Matplotlib, Seaborn, Keras, Pytorch, Matplotlib, Seaborn, NetworkX,Stastsmodels) PySpark R/ R Studio SPSS Tableau Power BI SQL Excel MongoDB. Experience
Senior Research Analyst (Institute of Management and Technology (IMT) Business School, India) August 2011 - December 2018
• Instrumental in the migration of 75 years' data to the cloud, where I oversaw the process and conducted data integrity checks in database using SQL Server.
• Led a team of 3 to organize student data using SQL and Excel and achieved 20% improvement in data accuracy and a 30% reduction in data retrieval time, which was applauded by the management.
• Employed Python libraries including pandas, Scikit-learn, SciPy, NumPy, and Feature-engine for tasks such as data cleaning, exploratory analysis, and feature engineering.
• Skilled in extracting data from various sources, preprocessing, interpreting, and generating reports using Python.
• Proficient in constructing machine learning models using Python (TensorFlow, Keras, and Statsmodels) and R and deploy data for predictive analysis.
• Competent in reporting the inferences of the analysis as reports and interactive presentations.
• Using both Tableau and Power BI, I delivered real-time insights to the board across all major functional areas, aiding in informed decision-making based on observed patterns.
• Created interactive financial and accounting dashboards using Microsoft Power BI tools after analyzing the data in Python.
• Employed SPSS and Python for forecasting student admission and presented interactive reports to the marketing team via Tableau. This effort helped management cut costs on less effective marketing channels.
• Proficient in conducting Root Cause analysis using advanced analytical tools such as Python and creating interactive graphical reports.
BHAVIKA REDDY KARUMURI
309-***-**** *******@*****.*** ·Bloomington, IL 61701 2
• Identified areas for improvement in student admission procedures using SQL and assisted the team in reducing the process turnaround time by 15%.
• Skilled in deploying AWS services (EC2, S3) to set up and manage virtual machines for academic and administrative initiatives.
• Collaborated with consulting partnered company personnel to collect requirements and set project workflow plan for conducting analysis.
• Responsible for monitoring the project workflow and document and report process updates to the consulting partners to ensure that the study metrics are aligned with the research objects.
• Experienced in using R for academic research projects and PYTHON for consulting projects to drive analysis on real time data and present the findings to the partners which aid in strategic action decisions.
• Demonstrated writing proficiency evidenced by 25 published case studies at “The Case Centre”. Certifications
• Google Analytics Certification
• AWS academy Machine Learning through Application
• Inbound Marketing Certification- HubSpot Academy Publications (Can view 25 case studies authored by me in ‘Case Center’ repository through the link https://www.thecasecentre.org/search/results?s=F1DD040034164049AF4BEA9799728A3B )
• Reddy, B., Reddy P. (2018), “The Arvind Ltd., Saga. Mix of Frail and Resilient Threads”, The Case Center, 818-0040-1.
• Research Paper presentation on “Commitment to Work “– A Competency Factor Driving aspiring minds to be Entrepreneurs” at the 2nd International Conference on Family Business & Entrepreneurship, organized by President University at Bali Indonesia in May 2018
• Presented “Empirical study on Employee perspective on Competency Management Systems practiced in IT Organizations” research paper in 3rd International MCEM conference organized by IMT Hyderabad in January 2019. (ISBN No:***-**-****-308-6)