Ux Designer Part-Time

Bhuvaneshwary Maurya

Boston, Massachusetts, ***** +1-617-***-****

bhumimaurya.com *******.****@*****.*** linkedin.com/in/bhumimaurya WORK EXPERIENCE

SVPA, Boston (Part-time) March 2024 - Present

Principal UX/UI Designer/Graphic Design Co-Lead

• Lead and mentor a team of 3 designers in an Agile environment, through Click Up and Slack to drive brand awareness and design strategy while ensuring alignment with organizational values.

• Collaborate closely with the CEO and cross-functional teams to embed brand identity with creative direction.

• Translated research insights to refine design decisions, strategized metrics for decision-making processes. Bindable, Boston July 2022 - January 2023

UI UX Designer

• Refined multiple clients’ insurance portal interface through rapid prototyping in Sketch and Adobe XD using user- centered design principles yielding a 40% boost in customer satisfaction.

• Developed 100+ Hi- Fi wireframes on Figma for 20+ clients across 7+ teams working with tight deadlines, resulting in responsive and functionally efficient design validated by A/B testing on relevant metrics.

• Collaborated with product heads, managers, developers and QA in an Agile environment using Wrike and Slack to translate design specifications, ensuring technical feasibility and workflow alignment.

• Conducted usability tests, 6 user interviews and formulated 5 user journeys per user to refine agent dashboard resulting in 30% decrease in customer support tickets.

Leo Burnett, Mumbai, India May 2021 - August 2022

UI UX Designer

• Managed design processes from inception to delivery, conceptualizing new features, user research, storyboards, workflows, wireframes, and rapid prototyping High-Fidelity increasing user engagement by 30%.

• Leveraged journey maps, UI flows, and storytelling to enhance designs, ensuring alignment with business objectives and user needs. Worked with Head of Product and 3 cross-functional teams to deliver projects before deadlines. PROJECTS

Safe Space (Thesis) Figma, Adobe Illustrator, Invision

• Conducted research exploring consumer psychology and buying habits.

• Research involved content strategy through SWOT Analysis, Brand Discovery, Journey maps & User Personas.

• To create the right User Experience, conducted User Research including Surveys, User Interviews, User Behavior Tracking, Affinity Mapping & created Sitemaps. Created User Interface by Wireframes.

• Conducted A/B Testing by rapid prototyping and user testing to iterate the designs. User Research for Staples Qualtrics, Zoom, Research Methodologies

• To improve the online user experience of the website, conducted User research like Brand Research and SWOT Analysis.

• Conducted User interviews, Surveys, focus groups, gathered insights to make Feedback plan & Improvement proposal. Procrastination Tracker (Data Visualization) JavaScript, HTML, CSS

• Manually logged data for three months to encode and analyze for data visualization.

• Observed an accuracy percentage of 65% set against the original hypothesis. EDUCATION

Northeastern University (College of Professional Studies), Boston, Massachusetts September 2021 - Dec 2023 Candidate for Master Masters in Digital Communication and Media, Major in Interactive design GPA: 3.7/4.0 Related courses: User Research, Interaction Design, Information Architecture, Visual Communication, Prototyping, Usability Principles, Typography, Color Theory & Accessibility, Project Management, Data Encoding & Analysis K.C. College (Mumbai University), Mumbai, India August 2016 - July 2019 Bachelor of Mass Media, Majoring in Advertising GPA: 3.7/4.0 DESIGN SKILLS

UI Design, User Interface & User Experience Design, A/B Testing, Concept Design, Usability Testing, Journey Maps, UI flows, UX Research, Site Mapping, Storytelling, Interaction Design, Wireframing, Heuristic Analysis, Rapid Prototyping, Data Visualization, Visual Design, Qualitative and Quantitative Research Methods TECHNICAL SKILLS

Figma, Sketch, Invision, Adobe XD, Adobe (InDesign, After Effects, Illustrator, Photoshop), Adobe Creative Suit, Microsoft Office, Tableau, Procreate, Asana, Wrike, Miro, Slack, confluence, Jira.

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