Creative Director
Resume:
***********@***.***
Morrisville, NC 27560
WEBSITES, PORTFOLIO, PROFILES
• https:www.saintleeone.com
• https:www.nowai.biz
• https:www.openlygray.co
• https:www.LinkedIn.com/in/lee-st-james-5339bb3/
• https://over30under30.com/thelistener
• UBS (Launched)/PaineWebber/NationsBank
(Launched)
• Diageo/Don Julio/Grand Marnier/Kettel1
• Procter & Gamble/Tide/Puffs/Cascade/Others
• Trojan/Trojan Vibrators/Lubes
(Launched)
• Red Stripe/Guinness/Heineken/Mike’s Hard
• GSK/Pfizer/Sanofi/Allergan/Bausch+Lomb
• American Airlines & JetBlue
• BMW/MedTel
• 3Ms SuperDisk (Launched)
• Blue Cross Blue Shield/Humana/Nationwide Ins.
• TUMI/AARP/Fillipo Berio/Maytag Appliances
Creative Director
Brand History (to name a few)
What is a Creative Director?
The Creative Director is responsible for managing
all creative initiatives, developing the agency’s
creative vision, and nurturing creative talent (copy- writers, art directors, producers and digital) teams ensuring delivery of exceptional work that meets
and exceeds client expectations.
The Creative Director works closely with the
Production, Account, and Finance teams as well as
builds strong client relationships, that’s what they do. And that is what I do. In my case, I am also a content creator and player/coach.
LEE ST. JAMES
Executive Creative Director
What is an ECD?
The Executive Creative Director is responsible for managing all creative initiatives, developing the
agency’s creative vision, and nurturing creative talent and teams ensuring delivery of exceptional work that meets and exceeds client expectations.
The Executive Creative Director works closely with the Production, Account, and Finance teams as well as builds strong client relationships, that’s what I do. In my case, I am also a content creator and player/ coach.
NOW Applied Imagination
Executive Creative Director 02/2020 – Present
I help define the 360 strategies with which I approach every assignment.
Creates or directs staff on all content design,
copy-creation and final executions to achieve agreed client marketing goals that strengthen brand and
consumer connections all while achieving aggressive business results.
Analyzes consumer behavioral trends by leveraging
our proprietary strategic tools to craft the proper messaging and market positioning, and enhance
visibility, by delivering ideas and concepts that set clients apart in the marketplace.
• Major Client Acquisitions since 2020: TFS Financial Services, MedTel (a Surgical Software solution), Harvard MedTech, FOXDEN Cyber Security Services, and Hardwood Spiked Seltzer comprising $425K in new revenue.
• Developed high-impact communications: promotional content, experiential events, logo and brand design for clients.
• Project Management on all assignments from concept to completion.
• Proved that fully-remote workspace and excellent results can co-exist.
• Monitors industry trends to keep creative materials fresh and engaging.
• Develops innovative and creative strategies to enhance brand awareness and drive engagement and ROI.
WORK HISTORY
Havas Health & You,
Tonic & Arnold Worldwide
Executive Creative Director
New York, NY • 01/2016 - 02/2020
Translated brand platforms into high-caliber,
strategically-relevant content that engaged,
enlightened, and inspired end-users (patients and
physicians) while maintaining tight control of
campaign and brand standards.
• Served as the Co-creative lead for the HAVAS Health & You (HH&Y) Diabetes Cardiovascular Village, a unique health and wellness agency launched to service a $30M portfolio of Sanofi Diabetes Insulins.
• Established brainstorming and team ideation meetings to foster better collaboration, and more open communications, which improved business results & ROMI.
• Developed high-impact creative commercials and promotional content for company campaigns from concept to completion.
Havas Health & You,
Tonic & Arnold Worldwide (cont.)
• Directed film and photo shoots by choosing photographers, stylists, and cosmetic artists.
• Oversaw full 25 teams of writers, artists, designers, and project managers.
• Established procedures and quality standards for the client’s and the department.
• Collaborated with outside agencies to manage project progress and milestones.
• Served as the Brand Quarterback & Content curator by collaborating with outside partner agencies to projects accurately reflect the brand idea.
• Oversaw creative strategy and execution of Toujeo’s market entry of Sanofi’s next generation insulin product.
• Led a highly productive team of 157 health care agency professionals (HCP & DTC) and direct-to-consumer (DTC) marketing professionals.
Grey Global Group, WPP plc
Executive Creative Director
New York, NY • 01/2013 - 01/2016
Developed engaging, television commercials,
interactive experiences and events, for a wide
variety of consumer product goods (CPG, FinTech,
OTC & DTC, AARP) brands.
• Collaborated with outside agencies to manage project progress and milestones.
• Originated branding and campaign concepts, themes, and graphics following strict brand standards and project specifications.
• Spearheaded WPP initiative to create a partnership with Ogilvy/Grey Global CEOs to combine talents, resources, and global offices of Grey and Ogilvy to service the
$12.7B portfolio of GSKs consumer healthcare brands. We called it, GO/GSK
• Led global creative teams in 12 countries while navigating diverse cultures between WPP’s Grey and Ogilvy global agencies.
Selected Achievements:
• Converted 94% of all pitches into new business including contracts with Nicorette, Bausch+Lomb, AARP, Pfizer, and GlaxoSmithKline (GSK).
• Pivotal in Grey being named, “Agency of the Year,” at Cannes 2016 Lion Awards for its integrated, multi-media campaign for Breathe Right Strips.
• Developed high-impact strategically-driven creative television commercials and promotional content for client campaigns from concept to completion.
• Oversaw 15 teams of writers, artists, designers, producers and project managers.
• Directed photo sessions and film shoots by choosing photographers, directors, stylists, and cosmetic artists.
• Revamped work strategies and processes to accomplish agency objectives. Applied the concept of Design Thinking to create a new way for client to think and evaluate ideas.
• Developed Brand Love Scale to help clients evaluate better work. Executive Creative Director
What is an ECD?
The Executive Creative Director is responsible for managing all creative initiatives, developing the
agency’s creative vision, and nurturing creative talent and teams ensuring delivery of exceptional work that meets and exceeds client expectations.
The Executive Creative Director works closely with the Production, Account, and Finance teams as well as builds strong client relationships, that’s what I do. In my case, I am also a content creator and player/ coach.
Colangelo an Omnicom Co.
Executive Creative Director
Darien, CT • 01/2010 - 01/2013
Cross-functional leader of all agency creative resources translating business objectives into clearly-focused strategic direction, ensuring brand standards are met, administering budgets, timelines, and deliverables, monitoring progress, and ultimately executing the
client’s brand desires and the agency vision.
Publicis Saatchi & Saatchi
Global Creative Director
New York, NY • 01/2000 - 01/2010
Directed and motivated teams to generate strategic, innovative, unique, and client-centered experiential content. Consistently met and exceeded agency and
client expectations to drive sustainableGrowth. Moved from Saatchi & Saatchi to Publicis at the behest of the PaineWebber UBS client to maintain continuity during their merger that formed UBS.
• Conceived and implemented marketing, advertising, sponsorship experiences and campaigns for billion-dollar brands UBS, Paine Webber, and Procter & Gamble’s (P&G) Bounty, Charmin, and Puffs, Cascade, Tide and more
• Collaborated with outside agencies to manage project progress and milestones. Leader of the BAL (Brand Agency Lead model) and Content Manager.
• Tasked by Saatchi creative chairman Bob Isherwood in 2003 to enhance Agency’s success at Cannes advertising Awards Festival. Successfully met that task by increasing overall entries and awards by 17%.
Selected Achievements:
• Church & Dwight Trojan: Pitched, built, and won. By repositioning the Condom market leader from a contraceptive to “sexual health“ brand paved the way to introduce non- condom products and further building core business share and volume
• Rolled out Trojan Vibes via a massive promotional sampling event to overcome retailer resistance and gain previously unobtainable coveted Walmart shelf space
• Don Julio Tequila: Diageo Assigned to vitalize and make relevant this neglected 50k casebrand by Leveraging its iconic founder back story and 100% agave product, lifted case volume 10x with a platform that continues to drive sales now exceeding 1 million cases.
• Instituted last-minute Red Stripe Beer Super Bowl campaign in response to a Volkswagen commercial that aired 6 days before game day. Designed to hijack the sporting event from Miller and Budweiser, creative efforts garnered 7.3 million impressions and 103,000 views on YouTube, increased the brand’s Facebook likes by 5%, and Twitter followers by nearly 24%.
• Led creative teams responsible for 100% of Diageo BTL programming (on and off premise).
• Mentored a comprehensive department of writers, artists, designers, and project managers.
• Established procedures and quality standards for department.
• Recruited, hired, and trained top candidates with eye for performance. Honors & Awards: (there are dozens and dozens of accolades but here is a small list of those that make me proudest for various reasons)
• 2014 Gold Lion Cannes GSK/Breathe Right Strips/GREY
• 2019 MMM Awards Gold Sanofi Toujeo/TONIC
• 2018 (2) Gold CLIOs Allergan/Viberzi/Arnold
• 2016 Gold CLIO Allergan/Viberzi/Arnold
• 2000 OBIE Best of Show Sheetz/Ketchum/Egan/St. James
• 2000 $100,000 Grand Athena National Head Start Association Egan/St. James
• 2000 ONE SHOW Silver: National Head Start Association TBWA/Egan/St. James
• 2000 ANDY Silver: National Head Start Association TBWA/Egan/St. James EDUCATION
Skills
Virginia Commonwealth University
Richmond, VA
Master of Fine Arts:
Sculpture & Design
University of Louisville School of Art
Louisville, KY
Bachelor of Fine Arts:
Design & Illustration
Strategic & Creative Direction • Art Direction • Copywriting • Multi-Media Integrated Marketing Campaigns (Digital Activations, Experiential/TVC/Print & Social Media Platforms) • Visionary Leadership & Team Development • Branding, Advertising, Promotional, Events & Experiences
• Concepts/Ideas/DesignThinking • Adobe Creative Suite, (InDesign, PhotoShop, Illustrator, Keynote), Word/PowerPoint • Directs Photo and Film Shoots, Graphics and Animation/AR
• Complex Problem-solving • Project Management (from strategy, to concept through execution
Contact this candidate