Social Media Sales Operations
Resume:
BECKY MANER
Greenville, TX **********@*****.*** 214-***-****
Q u a l i f i c a t i o n s P r o f i l e
Experienced marketing leader specializing in the development and management of impactful programs, partnerships, and communications strategies for rapid-growth organizations. Proven talent for designing cohesive messaging across digital and print media, including email, social media content, press releases, brochures, and presentations. Excellent history of streamlining workflow and processes for internal teams to optimize productivity and quality of assets. Collaborative leader who partners with nation-wide stakeholders to plan and launch campaigns that reach ambitious financial goals. K e y S t r e n g t h s
Marketing Management
Program Management
Sales Operations Planning
Customer Engagement
Communications Strategy
Team Training & Leadership
Profit & Revenue Generation
Continuous Improvement
Multi-Channel Advertising
P r o f e s s i o n a l E x p e r i e n c e
Sodexo, Commerce, TX Nov 2023 – Present
Field Marketing Coordinator
Organize and lead all marketing activities across assigned region. Develop unique plans that engage target customers and gather constructive feedback through online channels. Analyze data and partner with clients to develop advertisements. Select Highlights:
• Supported improvements to customer experience through refined marketing and sales strategies.
• Developed and executed communication plans based on marketing insights to drive new revenue. T-Mobile, Greenville, TX Mar 2019 – Nov 2023
Program Manager – Sales Operations/Prepaid Operations Designed marketing programs and nationwide new store opening events in partnership with Legal, Account Management, Marketing, and Field Sales teams. Acted as Salesforce expert by launching program with Metro by T-Mobile dealers across the country, which standardized and tracked fulfillment of employee and dealer requirements. Select Highlights:
• Delivered $200,000+ annual savings by updating business card site to include third-party shipping rates.
• Investigated and managed more than $300,000 in invoices for Sales Operations each month.
• Enabled access to business card and dealer portal sites for 6,000+ metro dealers and 19,000 employees.
• Pioneered creation of dealer marketing co-op program for Metro by T-Mobile, which centered on driving traffic to dealer locations by managing funding, dealer share, and communications strategies. BECKY MANER **********@*****.*** 214-***-****
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Metro by T-Mobile, Greenville, TX Dec 2013 – Mar 2019 Local Marketing Manager
Collaboratively planned and led successful promotional campaigns in Dallas/Fort Worth, Shreveport, and the surrounding markets. Adopted progressive responsibilities for new markets, providing vital leadership and innovation. Directed full scope of ordering, shipping, and delivery operations for promotional products and printed collateral. Allocated budget and served as primary contact for Dallas/Fort Worth Marketing team and 13 corporate-owned stores. Worked seamlessly with other local marketing managers on projects. Completed advanced training in mapping tools for market targeting. Select Highlights:
• Administered and monitored a $5 million local budget for locations in the Dallas/Fort Worth area.
• Selected to participate in North Central Region’s Leadership Development Program based on performance.
• Negotiated and managed multiple major sponsorships for Metro by T-Mobile, including Pro Bull Riding, Monster Jam, Supercross, Screams Halloween Theme Park, Off the Rails Music Fest, and Texas Motor Speedway.
• Established budgeting process to distribute funds across Hispanic, Urban, and General Market division. Heritage Auctions, Commerce, TX Sept 2010 – Oct 2012 Marketing Account Executive
Managed key campaign projects from planning to rollout, consistently meeting rigorous deadlines while upholding client satisfaction. Mediated expectations with demanding clients, providing last-minute alterations and updates. Select Highlights:
• Earned recognition for developing highly effective print advertising plans and negotiating up to 75%. A d d i t i o n a l E x p e r i e n c e
TracyLocke, Commerce, TX
Media Supervisor – Pepsi Bottling Group & Pizza Hut Optimized media budgets and increased sales by leading teams in the Hispanic, African American, and General Markets to develop market plans using Nielsen data and competitor analysis. Directed a team of media planners and assistants. Select Highlights:
• Executed tv, radio, and out-of-home advertising for Top 10 designated market areas with $1 million+ budgets.
• Achieved 1:1 return on investment through successful direct negotiations with television and radio stations. E d u c a t i o n
Bachelor of Business Administration Minor in Economics Southern Methodist University – Dallas, TX
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