Digital Direct Specialist (Impression Based Campaign Specialist)
Resume:
Eric Alcantar
Anaheim, CA *****
*.***********@***.*********.***
I am a quick learner who is performance and sales driven individual that can adapt to any situation. I have over 3 years of Out Of Home advertising experience from the account management/sales side along with having over 9 years of retail experience with 8 of those years being in retail management for a $5 million dollar Vans Outlet store. I studied at Cal State Fullerton University majoring in Communications with an emphasis in Advertising and a minor in Marketing. Authorized to work in the US for any employer
Work Experience
Digital Direct Specialist West Region (Impression Based Campaign Specialist) Outfront Media - Los Angeles, CA
April 2023 to Present
• Work closely with AdOps Leadership, Account Executives, Sales Leadership, Sales Support, Billing and Collection supporting the day-to-day Digital Di rect Ad Server Operations for the entire West Region.
• Participate in a team environment, accurately creating Digital Direct Ad Server proposals, managing and monitoring campaigns to ensure full delivery and providing campaign reporting and completing revenue reconciliation for the entire West Region.
• Coordinate OUTFRONT’s Direct Sold Impression-Based Digital Sales efforts for the entire West Region.
• Review RFP details and clarify any unclear instructions or strategies with clients & internal staff.
• Ensure that all Digital Direct Ad Server revenue contracts are processed timely and accurately for the entire West Region.
• Review contracts to make sure that all required fields are completed accurately
• Collaborate and work directly with the sales teams on all contract related issues.
• Perform Digital Direct Ad Server revenue reconciliation at month end to ensure accuracy.
• Work directly with A/P, A/R, Accounting, Credit & Collections Team on resolving any invoicing and reconciliation challenges for the entire West Region contracts.
• Provide superior customer service to the sales organization when resolving difficult and sensitive issues.
• Collaborate with sales staff, to plan, initiate, launch,& administer AdServer campaigns.
• Verify that directly sold digital advertising campaigns are meeting contracted levels and are functioning correctly, while adhering to inventory management policies and best practices for the entire West Region.
• Partner with both Local West Region market teams and National Sales teams, build out tactical approaches to ad server campaigns, used in response to client RFPs.
• Assist Sales team with Proof of Performance reports & campaign live confirmations. Account Sales Coordinator
Outfront Media - Los Angeles, CA
March 2021 to April 2023
• Coordinated over 6 million dollars worth of revenue over various local and national accounts.
• Execute about 5-7 campaigns on an average weekly basis
• Work with my Account Executive in managing Boostr (CRM) and keep track of contracts and pending proposals/projects
• Structure tasks based on deadlines and priority and deliver materials in a timely manner
• Participate in client calls with my Account Executives
• Field, Generate and construct media proposals from scratch for our traditional and digital assets based on RFP parameters (about 10 RFPS weekly)
• Partner with my Account Executive to discuss pricing strategy and angle for proposals prior to sending to clients/agencies
• Familiar working with various agencies and clients at a local and national (Toyota/McDonalds)
• Partner with the General Managers and Sales team on all facets of client relations including proposal completion, media plans, and customer service.
• Provide outstanding customer service through product knowledge, industry news and market expertise.
• Administer the contract process from creation to execution for direct clients or agencies including creating and processing any related forms.
• Facilitate daily communication between account teams, creative, and inventory managers to help fulfill client requests.
• Manage the internal Proof of Performance process and liaise with the Operations team to manage quality control of the photos.
• Act as the Telmar “specialist” and liaison between sales and research. Assist the team with issues pulling the reports and assist in training.
• Liaise with sales, billing and the collection teams to assist with the billing process.
• Establish a good working relationship with clients.
• Develop and maintain strong relationships with clients and account, finance, and operations teams; and contribute to the achievement of quality results.
• Find creative ways to manage several projects and tasks at once Assistant Store Manager
Vans - Orange, CA
July 2018 to February 2021
• Turned a 4 million dollar store to a 5.5 Million dollar store while hitting our annual goal each year I was an Assistant Store Manager.
• Responsible for making critical business decisions based on labor, trend, and scheduling.
• Manage the hiring procedures, including HR paperwork, interviewing process, training new incoming employees, manager training, and manage a team of 25 associates.
• Communicate our daily, weekly, and monthly sales goals to the rest of the management staff and sales staff and relay weekly recaps with our corporate partners
• Provide feedback, critique, and suggestions regarding our promotional signage.
• Diffuse customer complaints to ensure a positive experience for our customers
• Conducted business and administrative work on a daily basis reporting to my store manager and district manager.
• Responsible for the training and development of my 25 associates & management in addition to being a district trainer as well.
Account Management Intern (Spring 2020 Internship) Popshorts - Newport Beach, CA
January 2020 to May 2020
• Generated Leads
• Automating outreach
• Organizing CRM system
• Monitoring client relationships
• Executed cold calls, cold email outreach and prospecting Stockroom Manager
Vans - Orange, CA
August 2016 to July 2018
• Organized and maintained the back room and all operational functions for a 4 million dollar store each year I was Stockroom Manager.
• Lead company projects such as opening new store locations, the US Open and the Agenda tradeshow.
• Managed stockroom training projects at other store locations to coach and develop the stores stock team.
• Oversaw stockroom and managed a team of 8 stock members which included 6 stock associates and 2 stockroom supervisors that I oversaw and managed Stockroom Supervisor
Vans - Orange, CA
May 2014 to August 2016
• Assisted my Stockroom Manager with organization and maintained the back room and all operational functions for a 3-3.5 million dollar store each year I was Stockroom supervisor.
• Lead a team of 3 stock associates alongside my stockroom manager.
• Trained and developed incoming stock associates on policies and procedures when merchandising and processing shipment
• Maintained stockroom organization to create an efficient flow from the stockroom to the sales floor
• Responsible for the floor being filled and well-organized to enhance the customer experience
• Merchandised sales floor to company visual guide Sales Associate
Vans - Orange, CA
August 2012 to May 2014
• Meet and exceed my daily/weekly/month sales goals and was constantly sales associate of the week and month.
• Brought in about $1,000 to $3,000 worth of sales each shift from 4-6 hours.
• Ensured maximum customer satisfaction with every customer interaction
• Thoroughly explained the benefits of specific shoes to accommodate customer wants & needs
• Worked in a sales goal-driven setting, persuading customers to purchase our products Education
Bachelor's in Communications with an emphasis in Advertising Minor in Marketing
California State University - Fullerton, CA
September 2017 to May 2020
Associate in Liberal Arts; Social Sciences and Behavioral Studies Golden West College - Huntington Beach, CA
September 2014 to May 2017
Skills
• Strong leadership and coaching skills
• Highly adaptable and strategic in time-sensitive situations
• Sales-goal driven individual
• Fluent in Spanish; Intermediate in French
• Working knowledge in Final Cut Pro & Adobe Premier
• Merchandising
• Retail Sales
• Retail Management
• CRM Software
• Adobe Photoshop
• Adobe Illustrator
• Store Management Experience
• Video Editing
• Social Media Management
• Search Engine Optimization (SEO)
• Media Planning
• Branding
• Sales
• Leadership
• Account management
• Store management
• Merchandising
• Customer service
• Pricing
• Team management
• CRM software
• B2B marketing
• Office management
• Microsoft Word
• Adobe Acrobat
• Branding
• Management
• Microsoft Office
• Content creation
• Digital marketing
• Marketing
• Sales support
• Research
• Interviewing
• Retail sales
• Freight
• Social media management
Languages
• Spanish - Expert
• French - Intermediate
Certifications and Licenses
Driver's License
June 2013 to April 2028
Additional Information
• Fluent in Spanish, Intermediate in French
• Working knowledge in Adobe Premier, Final Cut Pro, Microsoft Suite, and Adobe Acrobat
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