Digital Marketing Client Relations

Rob Bonham

***.********@*****.***

linkedin.com/in/robbonham

Summary

** ***** ********** ********* ****** marketing strategies & client relations Deep expertise in SEO & content strategy

Trained & mentored junior marketers to become savvy professionals Ability to translate technical concepts & reporting coherently to clients Experience

Account Director

Lasso MD

Sep 2023 - Jan 2024 (5 months)

- Led team of 3 junior marketers to fulfill on client marketing initiatives (content, SEO & PPC)

- Maintained client portfolio of 80 accounts with 90% retention rate

- Onboarded & launched 20 client websites for dental practices

- Upsold PPC campaigns resulting in $20,000 in managed ad spend

- Effectively educated clients on SEO & regularly reported on performance tied to lead generation Sr. SEO Strategist

SmartBug Media

Jan 2022 - Jul 2023 (1 year 7 months)

- Led SEO strategy for 20+ clients

- Conducted technical website audits using ScreamingFrog & SemRush

- SEO go-to for all client facing and internal initiatives

- Directed dev team on addressing technical SEO improvements & fixes

- Developed eCommerce SEO process

Customer Success Manager

Milestone Inc

Jul 2021 - Jan 2022 (7 months)

- Leading migration from Magento to BigCommerce for large ecommerce enterprise

- Responsible for managing JIRA task execution involving a team of 5 SEO specialists

- Documenting SEO risks & opportunities to present to clientele

- Increased first page Google search queries by 25% over the course of 3 months Digital Marketing Manager

Cengage Group

Sep 2019 - Jul 2021 (1 year 11 months)

- Responsible for the digital marketing performance of 6 product categories

- Oversee the efforts of Paid Search/Social, SEO, Affiliate & Email Marketing

- Manage paid media vendors

- Participate in technical marketing conversations to further department initiatives Rob Bonham - page 1

- In-house SEO specialist in charge of reporting, monitoring & improving Organic Search channel Founder & SEO Strategist

Rank Naturally

Feb 2014 - Present (10 years 1 month)

- SEO consulting & copywriting resulting in 75% growth of organic users YoY (promotional product ecommerce client)

- SEO consulting, technical & UX guidance resulting in 55% increase in organic users & 70% increase in organic revenue (ecommerce home furnishings client)

-SEO consulting, site migration & link building resulting in 31% organic session growth & 153% referrral traffic increase YoY (pet resort/veterinarian clinic - 3 locations nationwide) Sr. Manager, Marketing Services

CountingWorks PRO

May 2017 - Aug 2019 (2 years 4 months)

- Managed SEO efforts of 60+ tax accounting professionals

- Mentored and trained junior team members

- Held regular client performance/progress calls

- Performed on-page SEO

- Led link building initiatives

- Maintained 90% client retention

Education

Utah Valley University

Bachelor's Degree, Business Management

2007 - 2009

Mt. San Jacinto College

General Studies

2004 - 2006

Licenses & Certifications

SEO II Certification - HubSpot Academy

Issued Feb 2023 - Expires Mar 2024

Skills

Email Marketing • Google Adwords • WordPress • Account Management • Client Relations • SEO Audits • Reporting & Analysis • Marketing Strategy • Content Marketing • Social Media Rob Bonham - page 2

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