Business Development Sales Executive

JOANNI RIVERA

************@*****.*** 646-***-**** Bronx, NY 10451

Feb 2023 - Current

Retail Business Development

Baldor Speciality Foods

Identifying new accounts and servicing existing

accounts by traveling throughout different territories

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Rebuilding relationships with current customers by understanding their needs and re-establishing business

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Developing and maintaining pricing structures that makes sense for the business

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Maintaining sales budgets on a daily, weekly, quarterly and yearly basis

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• Monitoring competition and gathering field information. May 2021 - Current

Brand Relations Consultant

Nuestro Secreto

Identifying opportunities for company growth by

providing expert advise on US brands and categories

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Working with CEO and help establish new relationships with brands to enter their international market

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Assist as company liaison in maintaining communication among brands and support resolving issues as needed

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Perform competitive brands analysis to help expand brand categories best suited for the market

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Help US brands gained recognition in the internationally and grow in sales.

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Oct 2021 - Jan 2023

Sales Executive

National Food Distributors

Traveled through different territories targeting new clients and visiting current clients

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Developed and implemented an effective sales strategy to drive sales, maintained customer loyalty and

exceeded goals

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Researched competitors' products and pricing as well as market conditions

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Maintained an accurate record of all leads, customer accounts, and sales

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Strategically negotiated with potential and existing clients to close sales.

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Jan 2018 - Oct 2021

Education & Brand Relationships

Manager

The Makeup Show

Managed, planned & executed day-to-day operational tasks and help support show production

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Oversaw ambassador program in each cities by

planning street team activities and building new contact relationships

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WORK HISTORY

Built and coordinated all education opportunities for all sponsors, exhibitors and artists in all cities

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Advertised and work closely with influencers and

production media to promote and push show

productivity

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Recruited, organized, and scheduled volunteers to

support during event to meet the needs to ensure a successful show.

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Sep 2008 - Dec 2018

Beauty Studio Coordinator

Sephora

Monitored all Beauty Studio activities ensuring world- class client experience.

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Communicated and drive Beauty Studio sales and

metrics using analytics IQ reports

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Partnered with Senior Artist and Education Lead to assess and develop color cast

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Coached and give feedback to cast and brands in the moment specific to Beauty Studio focuses and client experience.

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Jan 2015 - Dec 2015

Global Fragrance Marketing,

Celebrity & Lifestyle

Coty Inc.

• Supported multiple fragrance brands with marketing and administrative activities.

• Created new codes for new products and managed

and maintain product catalogues.

• Participated in new product development process for new fragrance launches.

• Worked closely with creative agencies, vendors, licensors, internal cross functional teams through initial Fragrance concept and final product execution.

• Communicated with Global Market Research

teams/countries to collect market data.

• Supported digital and social media concept calendars and help develop new ideas.

Bachelor of Science: Cosmetics And Fragrance Marketing Fashion Institute of Technology New York, NY

Spanish

EDUCATION

LANGUAGES

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