Creative Director Social Media

DAVID BRADLEY

917-***-**** ****************@*****.*** linkedin.com/in/davidmarkbradley davidbradleycreative.com NY, NY CREATIVE DIRECTOR WRITER

Streetwise Creative Director. Award-winning storyteller. Proven history leading, and building diverse, Fortune 10 (DIRECTV/AT&T) in-house-agency acquisition teams, and start-up to large-agency (Ogilvy) groups. Deep background driving 360 multi-platform, digital to broadcast brand marcom. Proactive brand strategy, corporate identity, end-to-end transforming customer experiences. Customer Care NPS Optimization SME. Workfront digital transformation. Active Listener. Questions Before Answers. Decades furthering D&I. Inspiring engagement best practices. Enterprise Customer Experience Transformation Building Diverse Teams Digital, Social Media Conversion Rate Optimization Employee Transformation Strategy Cross-Functional Team Leadership Workfront Digital Transformation Workflow Efficiency Agile Team Management 360 Customer-First Experience Curation Increasing Subscriber Revenue Mentoring & Coaching Proactive Customer-First Marcom Outperforming Benchmarks Growing & Winning New Business PROFESSIONAL EXPERIENCE

TATA Consulting (TCS) Remote July ’22-May ‘24

CREATIVE DIRECTOR, Responsible for strategically driving end-to-end, Customer Experience Transformation on British Telecom: BT Business, EE, Openreach. And Citibank’s Wealth Builder UX-UI platforms. B2B, B2C, D2C. Gen AI prompt engineering, LLM adoption.

CONSULTING – Amica insurance 360-brand campaign. 2021-2022 Blockchain-enabled rewards company, 360 brand-launch campaign (NDA). AT&T /DIRECTV New York 2018–Oct. ‘20

CREATIVE DIRECTOR (SENIOR ASSOCIATE)

AT&T Wireless B2C/B; DIRECTV B2B/C; AT&T Business B2B; AT&T Customer Care; WarnerMedia B2C Drove strategic creative direction while collaborating with cross-functional teams of 4–30 within copy, art, design, accounts, social media, clients, project management, animation and production. Delivered world-class, multi-platform marcom across 14 lines of business such as: DTV Sports: NFL, MLB, NBA, NHL, Soccer; HBO; HBO MAX; AT&T Fiber B2B/C. Directed 5.5K unique creative projects annually; adept at pitching and winning work from Agencies of Record: BBDO/NY & Grey/NY when Adweek Agencies of Year.

• Spearheaded NY Creative Service’s expansion into digital/social media creative initiatives, integrating over 1,000 projects with over 4,500 print tactics.

• Increased wireless initiatives by 60% during 2020. Grew acquisition businesses by 72% since start date with DIRECTV in 2009.

• Produced 75% of all digital/social media work created by NY Creative Services, 2015-2020

• Outperformed ’19 Multi-Dwelling-Unit campaign (another vendor) of broadcast commercials for online, which cost client

$650K, versus ours, included in fee. Social media campaign beating benchmark results 82.15% VTR, 20.15% increase above industry standard. ‘20

• Lead Creative on Workfront digital transformation team, enabled seamless transition to a work-from-home without compromising quality of work or speed to market during COVID ’19-‘20. DIRECTV New York 2009–2017

CREATIVE DIRECTOR

Aligned all acquisition marcom and generated lower cost per activation while delivering record subscriber growth. Part of a specialized team that was instrumental in driving DIRECTV’s stock price from $27 (’09) to $95 (’18) at acquisition by AT&T. David Bradley Page 2

• Built acquisition team from ground up. On-boarded all marcom (4,500 jobs annually) for DIRECTV’s national dealer network as well as Multi-Dwelling-Unit, B2B sports, telcom partners, direct sales, call center, retail store lines of business; and national advertising.

• Created 32,000 marketing kits for bar and restaurant subscribers to DIRECTV’s exclusive NFL SUNDAY TICKET, generating 3.9 billion brand impressions nationwide with a 22% increase in customers on game day. 2020

• Led DIRECTV’s Multi-Dwelling-Unit business’s pivot into social media with 682% increase in Click Thru Rate, 675% Increase in Shares and a 79% Decrease in Cost per Click. 2017

• Year-Over-Year growth of DIRECTV’s commercial business for bars & restaurant subscribers to DIRECTV sports packages: NFL, NBA, MLB, NHL, Mega March Madness and ESPN College Extra, demonstrating that DIRECTV wasn’t just the undisputed leader in sports but also their ultimate business partner. ADDITIONAL RELEVANT EXPERIENCE

CREATIVE DIRECTOR Freelance Ethicon Endo-Surgery (J&J), Toyota, Won Phillips TVs and USAA Financial CREATIVE DIRECTOR McGarry Bowen Created Disney Dream Campaign, Chase, Won Verizon Fios CREATIVE DIRECTOR Freelance Rimonabant (Sanofi), Schwab “Talk to Chuck”, Exxon, Won Anthem BCBS ASSOCIATE CREATIVE DIRECTOR, SENIOR PARTNER Ogilvy/New York Ran IBM software, Lotus and ONDCP CREATIVE DIRECTOR Lambesis/San Diego Guess?, Charles David Footwear, Suzuki Motorcycles SENIOR COPYWRITER Chiat/Day/LA Nissan

AWARDS

Multiple appearances: Communication Arts, One Show, Clios, Archive, IHAF, PromaxBDA Awards Annuals. 2017 IHAF Agency of the Year

Cannes Lions International Festival of Creativity – IBM “Flying Cars” Museum of Modern Art, NYC – “IBM & Lotus”

Museum of Radio & Television, NYC – “Lotus”

Gold EFFIE – IBM “Software Evangelist”

Silver EFFIE – Lotus “I Am Superman”

Bronze EFFIE – Compaq “Multi-Platform”

Communication Arts Agency Profile – “Ogilvy & IBM” Communication Arts Agency Profile – “Lambesis”

Communication Arts Agency Profile – “Stein Robaire Helm” GUEST LECTURER

“Originating the Disney Dream Campaign with Annie Leibovitz” – NYU Stern School of Business

“Lotus R5 Launch: I Am Superman” – Bethel University

“IKEA’s 2nd U.S. store launch, Burbank, LA.” – USC Marshall Business School EDUCATION AND PROFESSIONAL DEVELOPMENT

Master of Arts (MA) in Writing Johns Hopkins University, Baltimore, MD (in progress) Bachelor of Arts (BA) in Business Administration Bethel University, St. Paul, MN Art & English Literature UCLA, Los Angeles, CA

Art History New York University, New York, NY

Painting Art Students League, New York, NY

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