Digital Marketing Content Development

SINDHU NAIR

E-mail:***********@**********.***

Mobile: 994-***-****/936*******

An accomplished individual with experience in Content Writing, Content Development, and Digital Marketing who possesses excellent Interpersonal, Team Building, Team Management and Supervisory skills. A Quick Learner who always look up to take new challenges in my stride.

Content Curation/Content Management

Strategizing Content

Content Review and Editing

Content Development

Content Marketing

Proof Reading

Ecommerce Website Building

Knowledge on ADDIE Model

Provide direction and product-based training to the team on new product promotions

Identify and implement strategies and critical factors to achieve these desired targets on-time

To deliver the desired level of service with cost and time economization

Training the team in brain-storming sessions for promoting the services and products

Website Development

Blogging

Creative Promotional Banners

MBA (HR) University of Madras 64% Aggregate

M.A., (English Literature), University of Madras, Secured Second Class 54% Aggregate

M.Phil (PublicAdmin), Madras Christian College, Secured First Class, 67% Aggregate

M.A., (Public. Admin), Meenakshi College, Secured Second Class 59% Aggregate

B.A., (Eng. Literature), SDNB Vaishnav College, Secured Second Class 58% Aggregate

Sr. Content Developer- Blazing Coders (Mar’23- Till Date)

Content Strategy Development: Create and carry out all-encompassing content strategies that are in line with the objectives of the business, guaranteeing that the brand's messaging is consistent across all channels.

Content Creation: Generate original, interesting, and pertinent content for a range of platforms, including as blogs, websites, social media, email campaigns, and promotional materials.

Team Leadership and Mentorship: Take charge of a group of content producers and offer direction, criticism, and mentoring to make sure the work is up to par.

SEO and Analytics: To boost exposure and interaction, optimize material for search engines. Make data-driven decisions by monitoring content performance with analytics tools.

Cooperation: Make sure content is in line with campaign objectives and overarching business goals collaborating closely with marketing, design, product, and other departments.

Editorial Oversight: Uphold editorial standards by making sure that the content complies with the company's style and voice guidelines.

Innovation and Trends: To maintain the company's content competitive and fresh, stay up to date on new technologies, industry trends, and best practices in content development and marketing.

Sr. Content Specialist-Infognana Solutions, Tidel Park (Aug’ 22- Feb’23)

Responsibilities:

Develop and oversee content strategies that align with the organization's objectives

Collaborate with other team members to plan content calendars, including blog posts, articles, social media content, and other digital materials.

Review and edit content for accuracy, grammar, style, tone, and consistency.

Optimize content for SEO (Search Engine Optimization) to improve search rankings and visibility. This may involve keyword research and integration.

Manage content workflows, including content creation, editing, proofreading, and publishing. Ensure deadlines are met and that content is published on schedule.

Sr.Editor, Dotwings Software Solutions (Sep’20-Aug’22) (Remote)

Responsibilities:

Oversee the creation and editing of various types of content, including blog posts, whitepapers, case studies, product descriptions, and technical documentation, ensuring accuracy, clarity, and consistency.

Have a deep understanding of software products and technologies to effectively translate technical concepts into clear, user-friendly content for both technical and non-technical audiences.

Optimize content for search engines (SEO) to improve online visibility and drive organic traffic to the company's website. This includes keyword research and integration into content.

Ensure all content aligns with the company's brand voice, style guidelines, and messaging, maintaining a consistent and professional image across all platforms.

Team Lead, Cognizant Technology Solutions (Jan 2017- Sep 2020)

Responsibilities:

Doing QA for the articles created by the associates

Editing, if required on the final output of summaries

Summarization of articles as per the client’s guidelines

Understanding the business requirement and ensuring that the deliverables are achieved on time

Work efficiently to meet customer targets and deliver solutions in accordance with Cognizant quality control standards and business practices and procedures

Responding to client needs by evaluating requests

Was part of “Project Management Review” calls and “Governance” calls

Sr. Content Writer, Span Technologies (Dec 2014 - Dec 2016)

Responsibilities:

Develop appropriate content for healthcare projects

Develop content for technical support

In charge of quality and client reporting

Active participation in client call

Creating blogs and video content

Posting blogs and FAQ in Quora.com and help in the navigation of users to the company’s website

Quality Analysis

Content Writer, 365 Media Private Limited (Feb 2011 – Nov 2014)

Responsibilities:

Develop appropriate content and profiles for public and private limited companies

Develop content for tour guides

In charge of quality cohort analysis, allotment, and client reporting

PERSONAL DATA:

Name : Sindhu

Husband’s Name: V.C.Raja

Date of Birth : 2ndMay

Sex : Female

Nationality : Indian

Languages Known: Tamil, English, and Hindi (Read, Write, and Speak)

Malayalam (Read and Speak)

Permanent Address:

Site No 47, VCRS Paradise, Green City, Press Colony (VIA), Bilichi Village,

Chinnamathampalayam, Coimbatore- 641019.

DECLARATION:

I hereby declare that the above-mentioned information is correct to the best of my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.

DATE:

PLACE: Coimbatore (Sindhu Raja)

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