Creative Director Social Media

Mauricio Couturier

619-***-**** ********@***************.*** Coronado, CA 92118

Visionary Creative Director: Spearheading Innovative Campaigns & Brand Development

Dynamic multilingual Creative Director with over 25 years of diverse experience in creative directing, event organizing, graphic design, and branding within the hospitality and marketing sectors. Recognized for exceptional abilities in leading large-scale creative projects and enhancing brand engagement through innovative design and strategic campaigns. Proven track record in driving brand identity forward, ensuring cohesive visual and narrative alignment across multiple platforms, including print, digital, and experiential marketing. Committed to leveraging strategic thinking, creative excellence, and a deep understanding of industry trends to elevate brand presence.

Professional Skills

Creative Direction · Multilingual Communication · Brand Development · Campaign Management · Cross-Functional Leadership · Strategic Planning · Visual Art Direction · Typography · Color Theory · Budget Management · Project Coordination · Market Analysis · Consumer Insights · Digital Marketing · Social Media Strategy · Content Creation · Graphic Design · Team Building · Process Improvement

Professional Experience & Creative Projects

Associate Creative Director

Couturiervision Coronado, CA November 2020 - Present

·Project Coordination Excellence: Orchestrated a variety of design and build projects, ensuring seamless coordination and high-quality execution tailored to client specifications.

·Brand Enhancement Initiatives: Developed and implemented branding strategies that significantly heightened client visibility and market presence.

·Innovative Interior Design: Led interior and event design projects, delivering aesthetically pleasing and functional environments that elevated customer experiences and satisfaction.

·Digital and Physical Brand Integration: Seamlessly integrated digital marketing with physical interior designs, enhancing the overall brand coherence and customer experience, reflecting strategic alignment across all media.

Founder and Lead Designer

Wolfie’s Carousel Bar San Diego, CA February 2020 - Present

·Venue Transformation Leadership: Transformed a 3,000-square-foot car garage into a high-end French restaurant and carousel-themed bar, recognized as "Best New Restaurant 2023" by San Diego Magazine and featured among the "50 Best Bars in North America."

·Innovative Design Features: Designed unique interactive features such as a rotating bar and carousel horses in decorative bird cages, significantly enhancing guest interaction and venue appeal.

·Team Leadership and Management: Assembled and led a team of over fifty professionals, ensuring top-tier service and operational excellence throughout the establishment.

·Regulatory Compliance and Permit Acquisition: Oversaw all project phases from concept to execution, securing all necessary permits and maintaining compliance with local regulations, ensuring a smooth launch and ongoing operation.

Associate Creative Director

Blowpop Dry Bar Salons San Diego, CA April 2019 - Present

·Brand Development and Expansion: Co-founded and led brand development for a national chain of upscale dry bar salons, driving the strategy for physical location launches and ensuring brand consistency across all marketing and operational activities.

Creative Director

Crrsd Music Festival San Diego, CA September 2014 - Present

·Event Production Excellence: Spearheaded the production of 18 editions of the Crrsd Music Festival, each attracting over 30,000 attendees through exceptional organizational and event management capabilities.

·Design and Aesthetics Leadership: Led the design and construction of key visual and structural elements for three major festival areas, significantly enhancing aesthetic appeal and functionality.

·Brand Consistency: Ensured consistent brand messaging across all visual and physical marketing materials, enhancing brand recognition and audience engagement.

·Social Media and Marketing Strategy: Managed effective social media campaigns and marketing strategies that substantially increased brand visibility and audience engagement.

Creative Director

Awesome Management Inc. San Diego, CA May 2013 - Present

·Large-Scale Event Production: Led creative direction for numerous high-impact events, consistently delivering projects that met strategic brand goals and enhanced public engagement.

·Innovative Stage Design: Created unique stage designs that improved attendee experience and event dynamics, fostering a memorable brand image.

·Marketing and Branding Oversight: Developed and executed marketing strategies that effectively promoted events and maximized audience reach and engagement.

Creative Director

Noble Experiment San Diego, CA October 2011 - Present

·Exclusive Ambiance Design: Enhanced the speakeasy’s luxurious and mysterious appeal through custom design elements, including 1,000 hand-crafted gold skulls.

·Strategic Event and Cocktail Programming: Collaborated with mixologists to develop signature cocktails and curated events that reinforced the venue’s premier nightlife status.

·Innovative Marketing Campaigns: Led marketing initiatives that significantly boosted customer engagement and attendance, leveraging the bar’s thematic uniqueness.

Creative Director

Lock and Key Los Angeles, CA October 2011 - Present

·Conceptual Design and Execution: Transformed an old karaoke bar into a distinguished craft cocktail speakeasy, enhancing the venue’s mysterious and exclusive ambiance with a novel entryway design.

·Menu Development and Brand Positioning: Developed a sophisticated craft cocktail menu and gourmet dining options, elevating the customer experience and venue popularity.

·Engagement and Operational Excellence: Managed all aspects of venue operation, ensuring high standards of service and compliance with local regulations.

Lead Designer and Brand Consultant

Mr. A’s Restaurant San Diego, CA April 2022 - September 2023

·Interior and Architectural Redesign: Led the complete redesign and modernization of a historical 1965 restaurant, introducing a contemporary 20-person bar which enhanced both aesthetic and social dining experiences.

·Business Impact and Growth: Achieved a 40% growth in sales post-remodel, reflecting successful design and operational improvements.

Founder and Creative Director

El Camino Riviera San Diego, CA September 2021 - July 2022

·Concept Development and Launch: Developed and launched a Tulum, Mexico-inspired restaurant and bar, overseeing all aspects from concept to execution, including menu development and interior design featuring authentic artisanal décor.

·Brand Establishment: Successfully captured the essence of Tulum’s vibrant culture, establishing a strong brand presence and customer base.

Founder and Creative Director

Bang Bang San Diego, CA August 2012 - July 2020

·Venue Transformation Leadership: Transformed a 7,000-square-foot space into a combined nightclub and Japanese restaurant, overcoming structural and regulatory challenges to create a standout entertainment destination.

·Creative Marketing Solutions: Developed a unique Ryan Gosling-themed women’s bathroom feature, which garnered nearly three million views and substantially increased venue popularity.

·Architectural Integration: Skillfully merged contemporary design elements with the historical architecture of San Diego’s oldest building, enhancing the venue's appeal and customer experience.

Creative Director

Draft South Mission Beach 2006 - 2011

·Design and Marketing Strategy: Directed the creative and interior design of a notable restaurant and bar, aligning with a vibrant beach setting and enhancing customer engagement through a dynamic aesthetic.

Owner and Founder

Airport Lounge San Diego, CA 2001 - 2006

·Thematic Design and Implementation: Created a 1960s TWA airport terminal-themed cocktail bar, meticulously preserving the historical integrity of the original building while incorporating modern amenities.

Creative Director

Vivid Minds Inc. San Diego, CA January 2001 - May 2003

·Marketing and Development Leadership: Served as the head of marketing and development, managing major clients including the Hilton Hotel group and the National Security Agency, with a focus on innovative digital marketing strategies and client relationship management.

Founder and Creative Director

Olé Madrid San Diego, CA 1993 – 2003

Education

·Bachelor's Degree in Communications and New Media Academy of Art San Francisco, CA September 1992 - May 1996

·Qualité français langue étrangère Institut De Touraine Tours, France September 1991 - May 1992

·High School Diploma La Jolla High School San Diego, CA

Professional Skills & Languages

·Creative and Brand Management: Creative Direction, Brand Development, Campaign Management, Visual Art Direction, Content Creation, Digital Marketing, Social Media Strategy

·Project Leadership and Coordination: Project Coordination, Cross-Functional Leadership, Budget Management, Process Improvement, Strategic Planning, Team Building, Regulatory Compliance

·Design and Aesthetic Excellence: Graphic Design, Typography, Color Theory, Package Design, Interior Design, Innovative Stage Design, Exclusive Ambiance Design

·Market Analysis and Consumer Insights: Market Analysis, Consumer Insights, Market Positioning, Strategic Content Creation, Marketing and Brand Strategy, Customer Engagement, Audience Engagement

·Languages: English, Spanish, French

Awards

·2nd Place for Best Bar Design in North America 50 Best Bars in the World 2024, Wolfie’s Carousel Bar, San Diego, California

·Best Restaurants (Reader’s Choice) San Diego Magazine 2024, Mr. A’s Restaurant, San Diego, California

·Best Restaurants San Diego Magazine 2023, Wolfie’s Carousel Bar, San Diego, California

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