Administrator
Resume:
INTENTIONAL FOCUSED
Managing Partner & CMO
Media Mavens Group 1998 to present
Communications, PR & Marketing firm where we
identify & define business models through branding, national & international partnership opportunities, media planning & integration strategies for our clients Creates exposure involving bold swings for earned
media and paid media options
Event Curator for 2 to 10K attendees
Multiple-city same-day experiential activations
Vendor, HR-staff & client management
Multiple agency directorate
Influencer & Celebrity wrangling
Integral marketing and partnerships
Clients such as IEG Entertainment, The Marley
Family, Leigh Brown Realtor, Crypto Clique, Rotary, ONE/35's Disney, Google, YouTube, NatGeo, OWN
Channel, Searchlight, Paramount, BET Channel ...
General Manager
Furry Land Mobile Grooming Orlando Jul 22 - Pres Hired as GM to launch a 20-salon van region in FL
Primary start-up strategic & operations leader
Recognized by multiple Central Florida Chambers of Commerce for 'BEST OF' and 'BUSINESS OF THE YEAR'
Remarkable 387% increase in appts in just one year Chief Client Satisfaction Officer & Operations Dir ONE/35 Agency Feb - Oct 2021 Contract
Fostered client relationships with publicists & c-suite executives at strong global companies
Individualized creative direction per client
Directed and counseled team to optimize operations Built HR resources: job descriptions, KPIs and SOPs Worked in tandem with PR Dir to manage the team of Publicists seated nationally in 14 markets
Managed national, trade, local comms initiatives
Managed vendors and community partners
Directed project mgmt of deliverables and budgets for events and launches
Designed, wrote and developed replies to RFPs,
Proposals, Decks and PR Pitches
Clients such as Paramount+, Disney TV, Searchlight Pics, BET Special Events, NatGeo, Google, YouTube
and OWN channel. Stellar.
CAREER SUMMARY
FIU :: Florida International University
BSc Hospitality and Marketing :: 1993
FAU :: Florida Atlantic University
Hospitality Marketing Certification ::
2020
EDUCATION
* Serial Smiler * C-Suite Media Exec * PR Principal *
*Presence always on full throttle *Communications
Champion * Diversity, Equity & Inclusion Driver *
*Change Mgmt Maven * Hospitality-Junkie *Culture
Architect *Non-profit Lead *True Islandhopper *
*Dot Connector * Lover of All *
LIA IS A ...
L I A H E A D - R I G B Y
COMMUNICATIONS & OPERATIONS EXECUTIVE
Manage, grow & empower high-functioning teams
Diversity, Equity & Inclusion training
Keen project manager :: +$10M
Strategic & innovative thinker with ability to
synthesize quantitative data
Ability to deliver big creative ideas that break-
through the clutter, grounded in strategy & insights Thrive in chaos -and- love the mundane of
minutia at the same time
Listening for what is not being said!
Corporate social responsibility lead
Networker extraordinaire
UX Lead with a touch of UI!
Social Media & graphic design
Content Writer & Editor; SEO Writing
Email automation marketing
Crisis management
Unique capacity to influence public opinion
Possess exceptional ability to build & leverage
relationships with media, government & clients
Not bound to the confines of a job description
COMPETENCIES
www.LinkedIn.com/LiaSmiles
REACH ME
*********@*****.***
COLLABORATIVE
Cable Media Manager
Cable Bahamas Ltd 2009 - 2016
Developed, promoted & managed a full line of
media products, partnering with the C-suite in
process and product development; lead from
beta stage at $43K to $1.5M annual revenue - a
2226% growth over initial 2 years
Re-launched the nation's top Nightly News
Created the national Real Estate Channel
Documented record of operational
improvements, market penetration, improved
revenue flow and enhanced customer
satisfaction
Resort General Manager
Valentines Resort & Marina 2008-9
Harbour Island, Eleuthera, Bahamas
Successfully augmented a variety of market
segments including full management of
catering & sales, wedding market, travel &
leisure, business, government & Bahamas
resident to assure highest occupancy for the
resort & residence owner’s ROI;
Curated a $2M annual operation budget
Total facility management aside of daily
operations, including owners-facing relations,
F&B, engineering, marina, gas station & R/O
Water plant procedures
Boosted sales in all streams for the resort year
over previous by fully engaging the local
community through events & targeted
marketing that oftentimes brought in a 100%
increase in revenue. For example: Produced five
concerts; six major annual Fishing Tournaments
that sold out the marina; three island weddings
where the entire island was hosted; hosted
numerous boardroom meetings for the Prime
Minister & Cabinet
CAREER SUMMARY CONT'D
L I A H E A D - R I G B Y
COMMUNICATIONS & OPERATIONS EXECUTIVE
228-***-**** *********@*****.*** www.LinkedIn.com/LiaSmiles PR Director /&/ Director of Alumni Relations &
Development
The College of The Bahanas 2005 - 2007
Provided comms and support, significantly contributing to the advancement of the college’s image and brand as it relates to its target audiences, local community and internal and external constituents; market research, brand mgmt, advertising, all publications and
communications, creative services, web site
development and management, media relations,
community relations, all special events, TV
appearances and official correspondence
Coordinated a variety of meaningful opportunities to support the students, faculty and programs to assist in building The College's value as a national, regional and international resource; produced all fundraisers and events, including the President’s Development dinners, meetings, public movements/ speaking engagements,
inter-island travel & MOU conferences
Lead the creation, launch and development of the first alumni relations program and fundraising office efforts for The College; grew donations from less than $100K to
$4M+ a year, launched annual fund, launched the
alumni magazine, launched alumni programming,
created instituted policies and procedures for major gifts fundraising and stewardship, cultivated an
ongoing donor base, hired and trained staff. I remain an Alumni Assoc volunteer
Resort General Manager
Bimini Big Game Resort & Marina 2003 - 2005
My strength in trade show management afforded the
opportunity to attend over 20 trade shows across the USA to promote the resort & marina, as an Executive Board Member on the Ministry of Tourism Boards
Successfully augmented a variety of market segments including full management of catering & sales, wedding market, travel & leisure, business, government and Bahamas residents
Responsible for total facility management
Boosted all sales by fully engaging the South Florida Air and Boat communities as well as the local Bimini
community through events and targeted marketing
that oftentimes brought in a 100% increase in revenue. For example: Produced two Fly-in annual events with over 25 planes signing up from the US’ East Coast, concerts, comedy shows, ten major annual fishing
tournaments that consistently sold out the marina and resort and four large group destination weddings.
Contact this candidate