Digital Marketing Manager
Resume:
JOSE ROMERO III
EXPERIENCE
SKILLS
• Search Engine Optimization
- Content Optimization
- Keyword Research
- Website Optimization
- AI Tools
• Digital Advertising
- Social Media Ads
- Google Ads
• Social Media Management/Analytics
- Sendible
- Hootsuite
• Marketing Automation
- HubSpot
• Collaboration/Communication
- Slack
- Microsoft Teams
• Graphic Design
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Canva
• Photography
- Adobe Lightroom
- Capture One
- Canon/Sony Systems
• Videography
- Adobe Premiere Pro
- Adobe After E ects
- Final Cut Pro
- Davinci Resolve
- Canon/Sony Systems
• Web Design (HTML/CSS)
- Wix
- Squarespace
- Wordpress
*******@*****.***
joseromeroiii.com/marketing
linkedin.com/in/joseriii
CONTACT
Long Beach, CA
CERTIFICATIONS
• HubSpot Academy
- Content Marketing
- Digital Marketing
- Social Media Marketing I
- Social Media Marketing II
• Google Digital Academy
- Display Ads
- AI-Powered Performance Ads
• BrightEdge Professional
MARKETING CONTENT LEAD
• Successfully managed and ensured the quality control of client websites and social media accounts, resulting in a signi cant increase in SEO performance and online tra c.
• Created and managed a high-performing social media video ad production team, orchestrating the successful creation of over 100 video campaigns that drove substantial growth in social media engagement.
• Initiated the formation of a dedicated logo design team that successfully crafted and delivered more than 500 logos to satis ed clients.
• Conducted comprehensive training sessions across multiple teams and departments in Adobe After E ects, Premiere Pro, and Illustrator, fostering heightened e ciency and productivity throughout the company.
Ad.IQ • Costa Mesa, CA • Oct 2017 - May 2023
PHOTOGRAPHER & VIDEOGRAPHER
• Produced top-tier photo and video content for a wide spectrum of shows, events, and marketing initiatives, leading to growth in client engagement and improved brand recognition.
• Pro ciently handled personal expense management, tax documentation, and client invoicing, resulting in the consistent generation of annual net pro ts that signi cantly contributed to business growth.
• Showcased exceptional versatility and adaptability by collaborating with a diverse client base spanning the music, business, and organizational sectors, tailoring creative strategies to meet their unique needs.
• Managed and cultivated relationships with a diverse portfolio of clients, including Amaze, Long Beach Post, Long Beach State Men’s Basketball, Guess Agency, Primary Talent International, The National Association of Black Journalists, and AKJOHNSTON Group. Self-Employed • Long Beach, CA • Jan 2017 - Present MEDIA COORDINATOR
• Implemented and oversaw meticulous quality control procedures for Video-On-Demand media exports, resulting in a signi cant reduction in errors and operational issues.
• Played a collaborative role within the Video-On-Demand team, contributing to the development and execution of a new streamlined process for ling purchase orders and managing a master database, which led to improved accuracy and operational e ciency. Global Eagle Entertainment • Irvine, CA • Jun 2016 - Jan 2017 SOCIAL MEDIA MARKETING MANAGER (CONTRACT)
The Brand Amp • Newport Beach, CA • May 2016 - June 2016
• E ectively managed and coordinated social media calendars for prominent clients, including Karma Automotive, TRX, The Dan Patrick Show, and Audience Sports.
• Crafted engaging and impactful copy for Facebook, Instagram, and Twitter to drive brand awareness and audience engagement.
• Handled rigorous monitoring and analysis of social Key Performance Indicators (KPIs); Prepared detailed monthly analytic reports summarizing social media performance and identifying opportunities for improvement.
• Demonstrated exceptional social media management skills by actively engaging with followers, responding to comments, and addressing messages to foster positive interactions and build brand loyalty. DIGITAL MARKETING MANAGER (CONSULTANT)
• Collaborated with the Marketing Director in the end-to-end development and management of Irvine Company Retail Properties’ new website and campaign microsite content, ensuring an up-to-date and visually appealing online presence.
• Executed on-page and o -page SEO strategies, optimizing website content and structure, resulting in improved organic search rankings and increased organic tra c.
• Utilized Content Management System tools and Adobe Creative Suite to update visual and copy assets that are accurate, relevant, and adhere to current property trends and brand standards. Irvine Company • Newport Beach, CA • Nov 2023 - Jan 2024 EDUCATION
B.A., Film Post Production - Editing
Long Beach State University • 2011-2015
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