Graphic Designer Marketing Specialist

Geoffrey Clay Innovative Marketing Specialist and

Graphic Designer with over three years

of experience in brand management,

digital media marketing, and producing

consumer-facing marketing assets. A

highly creative and strategic-minded asset

to your team. Employs a systematic and

methodical approach at work. Able to

work autonomously and collaboratively.

Adaptable and fast learner. Meticulous.

High computer literacy skills.

Work Experience

Bestem USA

Sales Marketing /

Production Manager

2021-Present

Manchester Design Group

Graphic Designer /

Digital Marketing Manager

2019-2020

Studio 2

Graphic Designer

2018-2020

Education

Georgia Southern University

B.B.A Marketing

Email: ****************@*****.*** Phone: 404-***-**** Portfolio: behance.net/Godblessgeoff Instagram: @ThisIsTheStudio2ig

• Product planning and execution throughout the product life cycle, including capturing the voice of the customer (channel and end-users), defining the strategic direction of the product(s) and then implementing that vision

• Provide effective and timely communications to internal and external customers

• Ensure annual sales and profit targets are met/or exceeded

• Lead and/or support cross-functional teams including members from Manufacturing, R&D, Finance and Sales

• Manage the day-to-day activities for the marketing programs. This includes product specific planning, developing, implementing and maintaining all marketing programs or projects

• Direct and coordinate activities of personnel engaged in warehouse functions.

• Prepare documents, pick tickets, deliveries and PGI all shipments in SAP needed to route shipments

• Monitor and make improvements where necessary on warehouse performance

• Own projects from kickoff through completion.

• Develop and maintain project timelines & project trackers for cross functional alignment.

• Create new, original print and pattern designs for target market

• Responsible for creative concepting and execution for a variety of project types, including campaign, event and webinar series branding, written content, interactive digital experiences, promotional assets and brand identity and guideline development.

• Consumer-focused mindset with an understanding of needs and ability to translate into product design

• Strong knowledge of trends, consumer insights, new opportunities, and competition

• Provide unique insight into relevant market trends with a point of view on commercial viability of styles with a consumer-focused mindset

Skills

Software: Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Indesign, XD, Microsoft Word, Excel, PowerPoint

Languages: HTML, CSS, JavaScript, Java

Abilities: Branding, Social Media Management, Marketing, Collaboration, Relationship building Interests: Design trends, Tea, Live music, Dry humor, Candles, Playlists, Sky gazing

• Support creative efforts through digital asset design.

• Assist in creative requests relating to web banners and online promotional assets including social media ads and native ads.

• Conduct competitive research, including design insights and trends.

• Participate in creative briefing, testing and brainstorming.

• Create graphics and design files for use in digital and print media, including emails, social media, website updates, and internal guidelines

• Retouch, edit, crop, resize and archive images

• Create internal decks and brand communication assets

• Propose image selects from photo shoots and create contact sheets

• Prepare files for release to vendors, ensure all final art meets project specifications

• Work within production schedules to manage time and prioritize daily workload

• Ensure consistency in content across all platforms and mediums

• Work within existing brand guidelines and any established campaign structure to inform your creative process but have the ability to push concepts and come to the table with fresh ideas Contact

References available upon request

Contact this candidate