Creative Director Vice President

naturopathica

Oversee all Naturopathica's digital content creation and design across all touchpoints. Managing omni-channel team, driving partnerships internally and with agencies.

• direct product design and packaging, creative operations, store design, retail experience and visual merchandising.

• staff development, hiring and nurturing future talents.

• annual creative budget responsibility 2MM. Increased growth above market rate and expanded to the european and canadian market.

• saved over 50% on 2019 production budget while increasing workload over 30% by utilizing new policies and procedures.

boutique 360. new york

Conceived of boutique 360.nyc to focus exclusively on ideation and production of all digital assets in-house, including animation and special effects.

• business development through an international network of clients in the luxury and high-end markets.

• developed a talented multi-lingual staff both in the US and in Asia. quote premier creative services. new york

Partnered with clients to develop brand visuals across platforms. Developed campaigns and was responsible for all talent, from makeup & hair to art & production.

• strategic marketing communication in all channels including digital.

• clients included: lvmh, DFS, bergdorf goodman, becca straus fine jewelry, estée lauder, companyagenda.com, laurenhutton.com and victoria's secret. avon products, inc. new york

development and implementation of creative vision across 10 categories in all media. from strategic planning to photoshoots and final executions/productiom for North America.

• created advertising for celebrity brands featuring Zoe Saldana, Jennifer Hudson, Fergie, Derek Jeter, and Reese Witherspoon, increasing PR impressions and sales

• implemented redesign of brochure for 2011, increasing selling space, changing editorial direction and introducing new structural elements to enhance customer and representative experience

• double digit growth above market rate for appreal categories by developing new approaches to the design and merchandising of the stores

• nurturing motivated team of 24 writers, art directors and designers. the limited, inc. columbus, ohio

• in-house design and production: annual fashion shows, art direction seasonal web sites, ad campaigns, store windows, magalogs, packaging and direct mail

• supervise staff of 7 on a daily basis. Strategic positioning to brand development. bergdorf goodman advertising, new york

• in-house design and production included: seasonal campaigns, catalogs

• packaging and direct mail. In-charge of consistency of the brand image. bfa, parsons school of design

new york, ny., communication design major, fall 1992-spring 1996 summer programme, university of california-berkeley berkeley, ca., architecture, summer 1991

arts academy, idyllwild school of music and the arts idyllwild, ca., visual arts, september 1990-june 1992, graduated with honours, awarded scholarships. selected for exhibit competitions. Nº356E 13TH STREET [SUITE 3] NEW YORK 10003 USA TEL 917-***-**** FIONAIP.COM FIONAIPCREATIVE work experience

vp, executive creative director

2019-2022

360 executive

creative director, founder

2017-2019

chief creative director

2003-2008, 2011-2016

creative director

2007-2011

sr. designer

1999-2000

art director

1997-1999

education

fiona ip

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