KATAYOON FARAJI
Syracuse.NY Cell: +1-315-***-**** Email: *******@***.*** https://www.linkedin.com/in/fkatayoon EDUCATION
Syracuse University, Martin J. Whitman School of Management Master of Business Administration – Marketing, May 2025 Islamic Azad University West Tehran Branch, Faculty of Engineering Bachelor of Electrical, Electronic Engineering, Aug 2017 WORK EXPERIENCE
Swimming Aid Equipment, Tehran-Iran
Owner, Designer (2021-2023)
• Designed multiple products to improve the comprehension of teaching skills allowing students to be better swimmers through market research.
• Tailored strategies for diverse audiences (kids, adults, athletes) from my swim instructor experience.
• Identified and addressed false beliefs and mental barriers that hinder individuals from realizing their full swimming potential and conceptualized subliminal audio tracks to mitigate these obstacles improving swim performance.
• Redesigned a swim cartoon with Disney-style confidence. New Disney animation worlds inspire kids in this campaign. This communicates brand identity, messaging, and utility. Disney-style animation shows this.
• Developed projections for market potential, sales growth, and profitability, guiding my business decisions and attracting potential investors.
Private Swimming Pools at Niavaran, Velenjak locations, Tehran-Iran Swimming Instructor (2020-2023)
• Initiated innovative teaching methods and developed aquatic games to extend the scope of our swimming instruction programs, with a specific focus on catering to a diverse range of groups, including children aged 7 months and above. This strategic approach ensures the delivery of high-quality swim instruction and well-rounded learning experience.
• Mobilized students for various competitive events, enabling them to earn swimming certifications.
• Instructed aquatic yoga and meditation tailored for students aspiring to compete, with a focus on mental preparation and resilience building.
• Managed an assistant instructor and coach to educate my students. holding weekly meetings to assess and review my students' progress.
Behesht-e-Madaran Sports Complex, Tehran-Iran
Swimming Head Coach (2018-2020)
• Supervised coaches and trainers to create global-compliant swimming drills. Assisted with team coaching and drills.
Islamic Azad University West Tehran Branch, Tehran-Iran Leader, Programmer, Electrical engineer (2014-2017)
• Led Robocup and Robotics team of 7 members that won awards in some competitions through strong Leadership and communication skills.
SKILLS
• Language: English, Turkish, Persian
• Software: C/C++, Python, MATLAB, MS office, Adobe Photoshop, Windows streaming media technology, Viewlet builder, EDIUS, Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Google KW Planner, KW Finder, Rank Math, SEMrush, MOZ, Quickbook
• Sport: Swimming, Pilates, Yoga, Aqua fitness
CERTIFICATIONS
• Swimming Coach and Instructor, Swimming Federation of Iran
• Swimming Coach and Instructor, American Swimming Coaches Association (ASCA)
• Adult CPR/AED, American Red Cross
• Swim Instructor, WSI, American Red Cross
• Secured first place in the Dean's Challenge Competitions as a key member of marketing, design, and programming teams at Diabtech startup