Project Manager Senior

DEBORAH PUGLISI

M A R K E T I N G P R O F E S S I O N A L

EDUCATION HISTORY

Whippany, NJ

linkedin.com/in/debbie-p-2451516

Mobile: 732-***-****

Email: ************@*****.***

CONTENT STRATEGY LEAD / SENIOR PROJECT MANAGER (CONTRACT) CITIBANK JANUARY 2023 - JANUARY 2024 NEW YORK, NY Developed and edited copy for customer communications based on business needs Ensured an integrated content strategy, the right messaging and brand alignment Partnered with business owners, delivery teams and Legal / Compliance to ensure a seamless experience for customers across all touchpoints and channels and to obtain the necessary approvals for definition of ready / execution Recommended improvements for content and design to creative templates and educational modules based on competitive research and industry trends Determined A/B testing strategies for content optimization MULTIMEDIA PRODUCER / DIGITAL PROJECT MANAGER (CONTRACT) BRISTOL MYERS SQUIBB APRIL 2022 - OCT 2022 PRINCETON, NJ Managed end-to-end marketing execution of DTC digital tactics (banners, CRM, display, email, social and website updates) to meet business goals Championed promotional materials for MLR review and 2253 approvals Partnered with Brand, Engagement, digital and media agencies to define project strategy, timelines and deliverables and with Campaign Management, IT, PUB and Analytics on the successful deployment and tracking of digital tactics Led weekly matrix call to provide status, identify and mitigate issues and provide next steps to ensure project milestones are met

BRAND MARKETING PROJECT MANAGER (CONTRACT)

TRUIST FINANCIAL JULY 2021 - JANUARY 2022 REMOTE Managed the project kickoff, creative development and rebranding of 100+ heritage print and digital marketing assets to the new brand, with a focus on banner ads, emails, presentations and tradeshow graphics

Ensured all stakeholder feedback was addressed prior to asset handoff MARKETING / OPERATIONAL MANAGER

MASTERS AMD MARCH 2020 - JULY 2021 SOUTH PLAINFIELD, NJ Redesign of company logo and website

Project management of Fortune 500 company ATM Rollout Assisted with the management of operations, accounting and payroll MARKETING MANAGER (CREATIVE STRATEGY)

VERIZON JUNE 2015 - DECEMBER 2019 BASKING RIDGE, NJ NEW YORK, NY Led the creative development of multi-channel marketing with agency partners for B2C and B2B campaigns, promos, product launches and device collateral Management of $3M print collateral budget with a yearly reduction in spend PROJECT MANAGER (RETAIL OPERATIONS / PRINT PRODUCTION) VERIZON SEPTEMBER 2014 - JUNE 2015 BASKING RIDGE, NJ Led the successful execution of in-store visual merchandising graphics Liaison between creative team, print vendors and distribution team Managed forecasting of printed graphics to ensure adequate inventory SENIOR GRAPHIC DESIGNER (IN-HOUSE AGENCY)

AXA EQUITABLE JANUARY 2004 -JULY 2013 CHARLOTTE, NC NEW YORK, NY Rebranded 500+ marketing materials from Equitable to AXA Equitable Developed branded templates for product launches and campaigns BRAND / CREATIVE MANAGER MARKETING ASSOCIATE / GRAPHIC DESIGNER PROJECT ANALYST

JPMORGAN CHASE JULY 1996 - DECEMBER 2003 EDISON, NJ Developed intranet site to strengthen the Chase Home Finance brand Responsible for the creative design and print production of marketing materials PERSONAL PROFILE

AREAS OF EXPERTISE

OTHER SKILLS

WORK EXPERIENCE

Expertise in creative development,

branding, project, campaign and

agency management

Results-driven, dedicated,

problem solver, team player

customer-focused

Agency management

Branding

Budget management

Content creation

Creative developement

Data analysis

Digital marketing

Email marketing

Project management

Print production

Strategy development

Vendor management

Adobe (InDesign, Photoshop,

Illustrator, Experience Manager)

Canva

Drupal

Filemaker

Google (Analytics, Gmail)

JIRA

Mac / PC platforms

Mailchimp

MS Office (Teams, Outlook,

Word, Excel & Powerpoint)

Quickbooks

Salesforce

Smartsheet

Veeva Promo Mats

WordPress

Workfront

PARSONS SCHOOL OF DESIGN

AAS Graphic Design

RIDER UNIVERSITY

BS Marketing

FREELANCE

Goldman Sachs

Lava Trading

Graphic Technology

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