Yifei Wang

U.S. ad4yb2@r.postjobfree.com 626-***-**** https://www.linkedin.com/in/yifeieve

Summary

Passionate and skilled Digital Product Designer with a master's degree in Design from UPenn, specializing in HCI and integrated product design. Recognized for winning prestigious design awards like the Red Dot Award and showcasing work at international exhibitions. Over 5 years of diverse industry experience in leading companies, startups, and agencies, adept at creating innovative design solutions for various sectors including Fintech, Auto- mobile, and B2B SaaS.

Education

University of Pennsylvania, Weitzman School of Design Master of Science in Design

GPA 4.0

Graduation date: DEC 2019

Work Experience

Xtraspots

Product Designer

New York, NY

Sept 2021 - April 2024

• Led cross-functional team in conducting user research, designing interfaces, and developing front-end features for a cutting-edge energy vehicle service app, resulting in a 20% increase in user satisfaction.

• Drove the implementation of a user-centered design approach and formulated a design language system, streamlining user interactions and increasing retention rates.

Ball Soul Technology

Product Lead

Wuhan, China

Dec 2022 - Nov 2023

• Championed the execution of project and strategic initiatives within the Research & Development group, fostering collaboration with stakeholders and driving a 15% improvement in time-to-market.

• Managed the end-to-end development of a digital platform solution for smart venues and AI sports cameras, overseeing project research, product UX/UI design, visual identity, and software development. Design Futures Lab, Academy of Art & Design, Tsinghua University Academic Researcher

Beijing, China

Nov 2022 - Feb 2023

• Collaborated with Global Design Futures Network on compiling the Bluebook for Future Design Discipline Construction sponsored by Art and Tech Innozone, THU.

• Utilized search engines and databases to gather and organize information on global 'Design the Future' disciplines, leading to a detailed literature analysis and the establishment of a comprehensive design future literature library. Audi China

UX/UI Designer

Beijing, China

June 2021 - Dec 2021

• Responsible for conducting trend research and implementing cutting-edge UI designs at the Audi Asia R&D center for CN, JP, KR, and TW markets, fostering collaboration with suppliers for seamless project execution. Uthrive

UX/UI Designer

Summit, NY

Nov 2020 - May 2021

• Collaborated on a personal finance management project, enhancing UX/UI design, creating a compelling landing page, and developing impactful social media assets for an AI-driven platform, leading to a 25% boost in user retention and a 15% rise in conversions.

YOUWORLD

Digital Product(UX/UI Designer

Los Angeles, CA

April 2020 - May 2021

• Led user research, product design, testing, and iteration for cross-border payment products, enhancing brand connectivity with global shoppers through mobile wallets.

• Drove conversion rate improvements, transaction volume growth, and expansion of user groups and products across US, AU, and CA by enhancing design content, optimizing visual design, and providing support to Marketing & BD. Baytech Digital

Web Designer and Project Manager

San Jose, CA

Feb 2020 - April 2020

• Led the design and implementation of UX/UI, website landing pages, marketing materials, social media content, and SEO strategies while effectively managing project timelines and resources.

• Led the design of user-friendly interfaces and brand visual systems for 10+ websites, collaborating with business analysts and developers to ensure project success from inception to completion. Fusion Design Consultants

Visual Designer

Boston, MA

June 2019 - Aug 2019

• Enhanced brand visibility through innovative spatial design solutions and creative planning strategies, leveraging advanced technology. Contributed to visual design projects involving design tools, game engines, and VR visualization. Projects

Portfolio https://drive.google.com/file/d/1hjZh-zFbI3JBNvEEzkCNZh5DWvqzngsN/view?usp=sharing Publications

• Yifei Wang, Intelligent Planting Experience Design for Children Based on Entity Interaction, accepted by the 11th International Conference on Digital and Interactive Arts - Digital Creation Processes (ARTECH 2023) on 9th Sept. 2023

• Yifei Wang, The Design Thinking Practice of Future Urban Public Transport Service under the Thinking of Double Diamond Model. In: Gesa Praetorius, Charlott Sellberg and Riccardo Patriarca (eds) Human Factors in Transportation. AHFE (2023) International Conference. AHFE Open Access, vol 95. AHFE International, USA. DOI: 10.54941/ahfe1003835.

• Yifei Wang. Procedural content generation for VR educational applications: The investigation of AI-based approaches for improving learning experience. ACE (2023) Vol. 17: 23-31. DOI: 10.54254/2755-2721/17/20230905.

• Yifei Wang, Design of VR Interactive Experience and Immersive Storytelling from the Perspective of Art Therapy, accepted by the 2023 International Conference on Modeling, Algorithm and Artificial Intelligence (MAAI 2023) on 13th Feb. 2023

• Yifei Wang, Hongyuan Wang, Application of Building Energy Consumption Forecasting Technology[J], Shandong Industrial Technology, June. 2017

• Yifei Wang, Kindergarten Construction in the Education Environment[J], Architectural Engineering Technology and Design, November. 2017

Honors & Awards

• The shortlist for final judging, Red Dot Award: Design Concept 2023

• Excellent Product Award, 2nd National Sports Science and Technology Innovation Competition 2023

• First Prize of Provincial Division, Chinese Colleger Cultural Art Design Award 2023

• Final Winner, New Zealand Best Design Competition 2022

• Finalist Award, 3rd Tsinghua University Guoqiang Institute Cup Global AI and Robotics Innovation Competition 2022

• Intelligent Sports Typical Case Award, Selected by the Ministry of Industry and Information Technology and the General Administration of Sport of China 2022

• Runner-up, Harvard-MIT-Stanford (HMS) Future Technology Entrepreneurship Competition 2022

• Finalist Award, Harvard University's “H-InnoPitch” Start-up Pitch Competition 2022

• Best Design Award & Selected Designer, ESCUCHA MI VOZ International Poster Contest Award 2021

• Finalist Award, UIA-HYP Cup International Student Competition in Architecture Design 2017

• Excellence Award, 2nd Asian Conference on Campus Sustainability ACCS 2016 Skills

Proficient in: User Experience(UX)

User Interface(UI)

User-Centered Design

Interaction Design

UX Research

Branding & Identity

Web Design

Product Management

HTML/CSS

Data Analysis

Design Systems

Virtual Reality (VR)

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