Syeda Farwa Batool

Karachi, Pakistan

Phone: +923********* Email: ad4uu4@r.postjobfree.com LinkedIn: https://www.linkedin.com/in/farwa-batool/ Education

Institute of Business Administration Aug 2018 – May 2022 BBA, Bi Majors: Marketing & Business Analytics

Experience

Affiliate Account Executive, Gaditek (PureVPN) June 2023 – Present

• Developed and executed data-driven affiliate marketing strategies, which resulted in a 20% increase in overall sales revenues.

• Recruited and onboarded performing affiliates through multiple channels, leading to 30% increase in affiliate size and affiliate-driven sales conversion rates.

• Collaborated with affiliates as their account manager to create highly converting promotional materials and landing pages, resulting in a 35% increase in conversion rates.

• Managed cashback and coupon campaigns for affiliate networks such as Rakuten, Impact Radius, Awin, and Commission Junction in five different regions.

Marketing Executive, Professional Maintenance Services February 2023 – May 2023

• Developed and executed a comprehensive digital marketing plan, including SEO optimizations, which resulted in a 5% increase in organic sales leads.

• Managed and optimized Google AdWords ads, resulting in a 35% increase in monthly ad revenue via precise targeting and performance analysis.

Client Services – Research Executive, Markematics September 2022 – January 2023

• Conducted research to identify the eCommerce landscape in Karachi, through conducting online interviews and surveys which resulted in a conceptual framework.

• Evaluated the trend of eCommerce services in Pakistan by surveying individuals and assessing gaps in the market, providing recommendations for 15% improvement.

Project Trainee, GroupM February 2022 – May 2022

• Conducted research to identify the eCommerce landscape in Karachi, through conducting online interviews and surveys which resulted in a conceptual framework.

• Evaluated the trend of eCommerce services in Pakistan by surveying individuals and assessing gaps in the market, providing recommendations for 15% improvement.

Social Media Manager/Co-founder, Carity February 2021 – May 2021

• Boosted brand awareness by 14% and conversion rates by 20% by implementing four effective social media campaigning.

• Increased customer satisfaction and loyalty by 6% with targeted customer experience methods such as path mapping and persona building.

Leadership & Activities

• Demonstrated leadership and teamwork as Vice-Captain of IBA Netball and Handball teams during the HEC Championship 2019-2022.

• Elevated students' math proficiency by 40% through dedicated mentorship at TCF school, showcasing impactful volunteer teaching skills.

Skills

• R Programming, SQL, Statistical Analysis, PowerBI, Google Ads, Google Analytics, Canva

• Email Marketing, Affiliate Marketing, Lead Generation, Sales Negotiation, Social Media Marketing

Contact this candidate