JAIME MAURITZ

ad4qat@r.postjobfree.com 203-***-**** Trumbull, CT 06611 WWW: Bold Profile

Summary Highly collaborative strategic, entrepreneurial, and creative individual with a passion for culture, business development and luxury lifestyle. with 23 years' experience bringing best-in-class strategy, ideation and execution for in-person and virtual experiences. Innovative and curious with a rich career history marked by successful B2B partnerships, product launch events sponsorships, and bespoke activations. Measurable track record of delivering experiences that exceed KPI objectives. Veteran public speaker with expertise in B2B and B2C relationship management. Skills Strategic Partnership Development

Contract Negotiation

Team Leadership

Cross-Functional Team Management

Interpersonal Communication

Ongoing Partnership Support

Program Optimization

Revenue Generation

KPI Measurement

Innovation and Efficiency Expertise

Compelling Brand Narrator

Thought leader

Experience Corporate Director, Partnerships and Programming 02/2023 - 12/2023 Pacific Hospitality Group Irvine, CA

Provided new revenue stream and enhanced guest experience through luxury partnerships and evergreen programming pipeline for the Meritage Collection hotel properties. Developed new, economically viable partnership strategy to drive awareness, deepen loyalty, deliver new revenue streams, and create branded experiences. Established short and long-term objectives, provided research and insights, creative, messaging, experiential activation, and advertising/marketing communications in partnership with enterprise cross functional teams.

Led partnership and programming concept development, ideation and execution including asset planning, marketing, approvals, planning/timelines and launches. Delivered high impact presentations and communications for partnership marketing plans and to senior leaders, brand, digital, sales and hotel operations teams. Oversaw partnership negotiations and clearly articulated objectives and partnership terms. Managed budgets for designated areas of responsibility. Established the Meritage Collection's first and largest partnership with global fitness platform, Alo Moves.

Created innovative guest offerings to deliver unique differentiators to drive market revenue within the segment.

Act as a subject matter expert for B2B luxury partnerships, guest programming and success measurement.

Consistently monitored all guest touchpoints to ensure teams were continually applying best practices and keeping guest experience at the forefront. Provided comprehensive evaluations and sponsorship sales proposals for property sales teams to subsidize events.

Sales Specialist/Global Event Lead, Direct Sales 11/2019 - 01/2023 J

M

Peloton Interactive Inc. Westport, CT

Ranked 3rd in retail sales globally in 2022.

Developed and executed global event strategy and execution for all retail outlets. Led company's largest event engagement program for global retail in 2021. Frontline business driver consecutively exceeding sales and lead generation goals by upwards of 250%.

Provided end-to-end customer sales and service experience to drive referral business to 20% in overall sales.

Lead project management of multiple concurrent sales programs and internal initiatives. Measured and communicated the return and impact of all engagements. Drove demand and reach by consistently provided bespoke experiences that are action- oriented and memorable.

Partnered with community business leaders and like-minded brands to provide a elevated, 360 experience.

Director, Brand Experience 02/2012 - 12/2019

JW Consulting Trumbull, CT

Led end-to-end event activations for the launch LaCroix sparking water in the Eastern Region of the US.

Leveraged influencer events and strategic partnerships with SoulCycle and Lululemon to drive retail marketing strategy and tactical communications at major retailers. Managed end-to-end retail marketing strategy and execution for PerfectBar in the Eastern Region.

Served as Event Director for Saks Fifth Avenue for all philanthropic/influencer events, fashion week(s) and brand promotions.

Led experiential strategy and activation for the CDC Smoking Cessation marketing campaign throughout the US.

Led project management and activation and measurement of vehicle launch events and reporting throughout the Eastern Region Buick, Jeep and Hyundai. Account Manager 09/2009 - 01/2012

Octagon Norwalk, CT

Oversaw strategy, development and execution of 600 consumer facing events per year on behalf of BMW North America directly relating to a 20% increase in market share. Led fully matrixed campaigns and activations for national consumer autocross program which led to a 24% conversation rate over 13 months.

Championed partnerships with PGA Tour, U.S. Olympic teams, ALMS Racing, New York Fashion Week, New York Film Festival, Academy Awards, Guggenheim Museum, Nantucket Film Festival, Nantucket Island Resorts, Vintage Yachting, Fairmont Hotel, Newport International Boat Show, Pan-Mass Challenge, Small Luxury Hotels of the World and national lifestyle publications. Liaison between the client, sponsor properties, media/creative agencies and experiential vendors to ensure effective execution and proper brand identity. Education and

Training

Bachelor of Arts: English Literature

Providence College Providence, RI

English

Activities and

Honors

Member, Providence College Alumni Association

Fairfield Emerging Leaders Association

Volunteer, Save the Sound

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