Business Development Vice President
Resume:
Edward Reiner, MBA, MA, CPA
Pound Ridge, N.Y. 10576
914-***-**** (o) 914-***-**** (c) 914-***-**** (h)
********@***.***
Summary: High performance sales and marketing executive with broad experience developing solutions for pharmaceutical and biotech companies in HEOR, Epidemiology, Real World Evidence, and Medical Affairs in the U.S. and Europe. Strong financial operations experience in sales management and reporting.
2022 - Present
IntegraConnect, West Palm Beach, FL
Vice President
Manage sales and business development programs for this value-based care and data/analytics company in oncology and hematology in Real World Evidence, Health Economics and Outcomes Research, epidemiology and data licensing. Manage small sales team to drive new business, active account management and solution sales to pharma, biotech and biopharma companies.
2021 - 2022
Cytel, Waltham, MA
Director of Business Development
Direct and manage sales and business development for top 50 pharma companies in the US and EU. Manage a large territory for sales of Real World Evidence generation and analytics, Health Economics and Outcomes Research, Epidemiology and Clinical Trial Design. Extensive data and analytics experience working with clients across the enterprise in a variety of therapeutic areas. Numerous sales performance awards.
2019 – 2021
IQvia New York, NY
Sales Director, Global Consulting
Direct and manage sales and business development for new AI/ML applications in advanced healthcare analytics called Subpopulation Optimization and Modeling Solutions, leveraging industry knowledge, key account relationships and technical expertise to advance the application of AI/ML technologies in clinical trial design, real world and drug safety applications for IQvia’s Global Consulting business.
2016 - 2019
IBM Watson Health, NY
Senior Director, Business Development
Sales, Business Development, and client service to top 50 pharmaceutical and life sciences companies to create market demand for Watson Health services using IBM technologies including data, analytics, consulting, Ai and machine learning to accelerate drug research and clinical development. Responsibilities include consultative selling to assess and recommend solutions, evaluate strategies for clients to achieve success and to build collaborative teams to address client needs. Generated a large volume of new and renewal business in 2017 and 2018. Work within a complex, matrix organization to bring a wide range of assets, solutions and capabilities to address client challenges. Top achievement in new account development, renewable business and collaborative selling with Watson colleagues across the services spectrum. Deep domain knowledge in outcomes research, healthcare IT and biomedical informatics.
2015 - 2016
SmartAnalyst, Inc., NYC
Senior Director, Business Development
Leadership for the Health Economics team of this life sciences consultancy; lead a small team in pharmaceutical outcomes research and drug discovery services. Programs include HEOR services, publication planning, manuscript development, epidemiological research services and retrospective patient data research. Manage peer review research services in a variety of therapeutic areas.
2008 – 2015
General Electric Healthcare IT & Quintiles (Division sold to Quintiles in June ’12), NY/Boston
Director, Business Development
Account management for the Real World Late Phase/Observational group; starting with General Electric Healthcare for 6 years, which was sold to Quintiles in June 2012; Managed relationships with15 top pharma/biotech and life science accounts in the areas of medical informatics, health outcomes, market access, commercialization and late phase and observational research. Prolific and accomplished negotiator and deal closer. Top seller with numerous awards for sales performance.
2005 – 2008
NBC Universal (NBC Digital Media - Health Division), NYC
Vice President
Managed health and pharma-sponsored program development for digital media group (part of NBC iVillage Health Group), conducting client sales and client service for the health-related syndicated and licensed content through digital channels of NBC Universal. Managed large client accounts in healthcare and coordinated with broadcast and cable business managers in advertising and sponsorship sales and reporting. Participated in strategic and market planning.
2004 – 2005
Advanstar Medical Economics, Montvale, NJ
Director, Business Development
Led/managed business development team for the medical communications division of this medical publishing company, including operations and sales management, marketing and program development. Supervised a sales team of seven as well as marketing staff. Managed national sales effort and provided strategic direction on new product offerings. Led launch of new CME branding and marketing campaign and sales program.
2001 – 2004
MEDsn Interactive, Morristown, NJ (A GE Capital Company)
Area Vice President
Directed sales, marketing and new business development in medical education, sales training and healthcare marketing. Created number of new client relationships and opened new sales channels to big pharma accounts as top performer in 2002 and 2003. Developed tactical plans for clients in new product launches in print, live and interactive learning programs. Managed key accounts.
2000 – 2001
Jobson Healthcare Publishing – Eyecare Division, New York City
Vice President
Managed all financial functions of a newly developed Vision Care Digital Media division including business management, budgeting, financial reporting and analysis. Family business sold to Wicks Capital during tenure, reporting to venture fund on financial performance. Managed cash flow reporting, balance sheet and income statement analysis, sponsorship and advertising reporting as well as IT and new business investments.
1992 – 2000
Elsevier Science/a division of Reed Elsevier
1995 – 2000, Vice President, Strategy and Business Development
Managed business development and strategic planning for this $1 billion medical and academic publisher, including medical science information including database/information sales. Directed all business development projects, including acquisitions, electronic product launches, and new product development, particularly with leading medical societies. Participated in the launch of Cardiosource™, ScienceDirect™ and other web portals in healthcare information. Negotiated contracts, joint ventures, strategic alliances, and key distributor relationships. Added over $400 mm in new revenue from 1993 to 2000 through acquisitions and new business development as well as sales of electronic information, research and medical data, and regulatory information in the medical sciences. Extensive international travel to Europe and Latin America.
1992 – 1995, Director of Planning and Budgeting – Elsevier Science
Supervised annual budget, long-term plan, quarterly financial reporting and monthly financial reports to senior management and Board of Directors in London. Provided business and variance analysis along with financial analysis for management for this medical science publisher. Promoted from this position to vice president.
EDUCATION
Pace University Graduate School of Business, NYC
MA, Accounting, MBA, Finance
State University of NY Stony Brook, NY
BA, Political Science
OTHER
Board Membership, US Amateur Boxing (President, USAB Foundation)
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