Tushar Gupte

Visual Design Director/User Experience Designer

Garrison, NY 10524

ad4pxq@r.postjobfree.com

+1-845-***-****

Kicked off the Digital Transformation of IBM and Air India’s Rebranding, Ex-VSA Partners, Worked at Sapient, Promax Gold, and Rebrand® Notable award winner. Designed the AT&T logo at Interbrand. FORA.tv was named one of the 50 best websites of 2009 by TIME magazine. Managed a team of 1-3 designers.

Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Visual Design Director/User Experience Designer

Freelance/Self Employed - Garrison, NY

September 2015 to Present

Currently taking the IBM Skills Builder Certification in Enterprise Design Thinking – Co-Creator course. Working on an iOS app called InBookCo. as a way to learn about Product Design. Senior UI Designer - Enterprise Digital (Contract) CVS Health - New York, NY

October 2021 to November 2022

Headed design for enterprise digital experiences, spanning CRM projects and app registration for desktop and mobile. Conducted user research, crafted wireframes, and collaborated across teams, achieving a 25% boost in user engagement with intuitive design solutions. Visual Design, Consultant

RWest - New York, NY

April 2021 to September 2021

Designed and prototyped a global Shopper Recommendation Tool for a top tech company, conducting daily analysis and collaboration. The tool, implemented in major retail stores globally, enhanced sales and customer experience. Visit http://www.intel.com and http://srt.rweststaging.com/current/en/ for more details.

Visual Design, Consultant

DeSantis Briendel - New York, NY

May 2020 to September 2021

Executed wireframes and designs for corporate websites, creating seamless user experiences and satisfying clients. Collaborated across teams to align designs with business goals and user needs, consistently meeting deadlines and earning positive feedback. Explore examples at http:// www.clarionpartners.com and http://www.couranto.com. Product Designer

Zalando SE - Berlin

April 2019 to June 2019

Guided the creation of Design Systems for a fashion shopping club, streamlining user experience and reinforcing brand cohesion. Daily design research and testing ensured system effectiveness. Redesigned the header, increasing user engagement by 15%. Explore at http://www.zalando-lounge.de. User Interface Designer

VShift - New York, NY

September 2018 to March 2019

Directed the FreddieMac Design System project for digital touch-points, collaborating with UX designers, strategists, and engineers for consistency. Developed UI design standards, yielding a 20% decrease in design time and a 30% increase in user satisfaction. Digital Designer

Invesco, Previously Oppenheimer Funds - New York, NY May 2017 to September 2018

Successfully designed and launched a consistent, modular, component-based Design System for Invesco

(OppenheimerFunds) web properties. Designed, prototyped and implemented new product innovations. Associate Director, Visual Design

IBM - New York, NY

April 2012 to September 2015

Helmed the redesign of a strategic business focus website, earning high praise from executives. Applied IBM's brand standards, collaborated on pixel-perfect visual designs, and designed notable IBM sites. Worked closely on product roadmapping workshops and user stories, contributing to global digital transformations. Managed one Product Designer on IBM Cloud. Associate Director, Visual Design

VSA Partners - New York, NY

April 2012 to September 2015

During my tenure, I worked at the IBM New York offices. Visual Design, Consultant

Freelance/Self Employed - New York, NY

November 2010 to August 2015

Consulted at Interbrand and G2/Geometry Global.

Visual Design, Consultant

Stein IAS - New York, NY

October 2011 to April 2012

As a Design Consultant, crafted creative solutions for diverse clients, focusing on B2B companies, designing press ads, and marketing materials. Leveraged design software and marketing strategies to create visually appealing, effective daily ads. Notably, designed a New York Times-featured press ad for a B2B client, boosting brand recognition and sales. Corporate Brand Designer, Consultant

Interbrand - New York, NY

May 2010 to October 2011

Conceived and proposed AT&T's 2016 logo update and designed brand assets for Humana. Contributed to global brand communications and successful branding materials for clients including AT&T, Humana, and MeadWestvaco.

Brand Designer, Consultant

Geometry Global - New York, NY

May 2010 to April 2011

Conceived and proposed AT&T's 2016 logo update, designed brand assets for Humana, and contributed to global brand communications for MeadWestvaco. Notably, an environmentalism ad campaign for MeadWestvaco was implemented in Argentina by Ogilvy. Senior Visual Designer

liveBooks Inc. - San Francisco, CA

September 2009 to April 2010

As a Senior Visual Designer, played a key role in developing a seamless brand experience for customizable portfolio websites, meeting personal branding needs. Conducted research, created wireframes, and designed visual elements for optimal user experience. Successfully contributed to a 25% increase in customer satisfaction by implementing user-centered design principles and streamlining website navigation. Additionally, played a crucial role in carrying forward the new liveBooks online brand successfully.

Visual Design, Consultant

FORA.tv - San Francisco, CA

January 2008 to September 2009

Defined and designed the online visual identity for a renowned video content website, achieving 3 million monthly views in 18 months. Conducted consultations with award-winning agencies to enhance design skills. Pioneered a light-on-dark color scheme, a precursor to Dark Mode, resulting in TIME Magazine's recognition among the 50 Best Websites in 2009.

Associate Creative Director, Branding & Packaging

DY Works - Mumbai, Maharashtra

June 2005 to May 2007

Played a crucial role in the critically important 2005 rebranding of Air India. Additionally, led branding and packaging projects for Unilever Foods South and South-East Asia portfolios. Managed a team of three; one group head, one senior designer and one designer. Senior User Experience Designer

Solutions Inc - Delhi, Delhi

December 2003 to May 2005

Led visual design projects for a leading pharmaceutical company, collaborating with executives and project leaders across multiple locations. Designed and developed visual style guides for consistency across interactive projects, ensuring high client satisfaction, on-time project delivery, and increased revenue with repeat business.

Associate, User Experience Design

Publicis Sapient - Delhi, Delhi

March 2001 to November 2003

Developed intuitive visual solutions for complex business problems, collaborating on large projects for high-profile clients. Conducted daily user research, created prototypes, and presented design concepts. Participated in design critiques, provided feedback for high-quality deliverables, and successfully delivered $1 million plus projects for clients like Lloyds of London, Fidelity UK, Opodo, and Cisco Systems, enhancing user engagement and satisfaction through user-centered design principles. Graphic Designer

Disney Star - Mumbai

September 2000 to March 2001

Channel [v] became a part of News Corporation.

Graphic Designer/Consultant

STAR TV - Mumbai, Maharashtra

June 1999 to August 2000

Star TV (Satellite Television Asian Region) was founded in British Hong Kong in 1991 as a joint venture between Hutchison Whampoa and Sir Li Ka-Shing. It launched as a Pan-Asian Hollywood English-language entertainment channel. Channel [V] was a pay television musical network launched by Star TV Hong Kong. Led music section design for the online extension of Channel [v], conceptualizing one of the first online music communities in South Asia. Collaborated daily with team members to create visually appealing graphics and designs, earning the Promax Gold award in 2000 for Music.vIndia and showcasing exceptional design skills and creativity.

Web Designer

Netmumbai - Mumbai, Maharashtra

November 1998 to June 1999

Pioneered one of the first websites for jewelers in Mumbai or potentially India, crafting a visually stunning online presence for a South Mumbai-based jeweler. Collaborated closely with the client, resulting in increased website traffic and sales.

Education

Master of Arts in Typeface Design (Financial constraints) London College of Communication, University of the Arts - Greater London 2006 to 2007

Bachelor of Arts in Graphic Branding and Identity (Financial constraints) London College of Communication, University of the Arts London - London 2004 to 2006

Bachelor of Engineering in Electronics Engineering (Attended) Datta Meghe College Of Engineering - Navi Mumbai, Maharashtra January 1996 to November 1998

High School Certificate (HSC) in Science (Attended) Dr. Antonio Da Silva Technical High School & Jr. College Of Science - Dadar, Mumbai, Maharashtra 1990 to 1995

Secondary School Certificate (SSC) in Secondary Education IES Modern English School - Dadar, Mumbai, Maharashtra 1986 to 1989

English Primary in Elementary Education

IES Ashlane English Primary School - Mumbai, Maharashtra June 1980 to April 1985

Skills

• User Interface (UI) (10+ years)

• User Experience (UX) (10+ years)

• Mobile Applications (8 years)

• Agile (7 years)

• CSS 3 (8 years)

• Wireframing (10+ years)

• Sketch (5 years)

• Adobe Photoshop (10+ years)

• Figma (4 years)

• Principle (3 years)

• Framer (5 years)

• User research (2 years)

• Design Systems (5 years)

• iOS (8 years)

• Android (3 years)

• HTML5 (8 years)

• Digital Design (10+ years)

• Adobe Creative Suite (10+ years)

• Adobe Illustrator (10+ years)

• Adobe InDesign (10+ years)

• Team management (5 years)

Links

https://www.behance.net/tushar

Awards

Daily Telegraph, UK –Best Educational Website for FORA.tv January 2009

TIME Magazine –50 Best Websites for FORA.tv

January 2009

2007 REBRAND 100® Notable Award for Nerolac Paints January 2007

2001 ABBY Award for music.vindia.com

May 2001

2001 Promax India Gold Award for music.vIndia.com

January 2001

Certifications and Licenses

Adobe Certified Expert – Illustrator CC

March 2017 to Present

Get Your Products Used: Adoption and Appropriation – Interaction Design Foundation (IxDF)

April 2018 to Present

Mobile User Experience (UX) Design – Interaction Design Foundation (IxDF) September 2016 to Present

HTML, CSS and Web Design Circuits – General Assembly October 2015 to Present

Enterprise Design Thinking - Practitioner – IBM

March 2024 to Present

Human Computer Interaction - HCI (IxDF)

June 2018 to Present

Publications

My Own Business Card: Designer's Only, Index Book S.L., Barcelona, Spain https://a.co/d/6qScp49

January 2010

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