Summary

Dynamic Creative Director with a proven track record in driving design innovation, strategic marketing, and brand growth. Demonstrates expertise in leading team development and executing successful campaigns within multimillion-dollar organizations. Renowned for blending creative vision with strategic direction to generate outstanding results and business growth.

Professional Experience

MOTT50 Creative Director 2022 – Present

●Spearheaded the comprehensive rebranding of MOTT50, establishing it as the premier luxury UPF brand and championing the redesign of the website to enhance user experience, ensuring a seamless and engaging online presence.

●Contributed to substantial year-over-year business growth, evidenced by a 100.39% increase in sales, a 138.72% rise in order volume, and a remarkable 192.42% surge in the number of items sold.

●Developed and executed a strategic business plan, achieving over $165,000 in revenue through targeted email and SMS marketing strategies in 2023.

●Led a cross-channel brand launch plan, including digital and traditional marketing campaigns, resulting in a 120.3% increase in Instagram profile visits.

●Directed the product development process, collaborating with designers and manufacturers to produce a distinctive sportswear line that aligns with market demands and brand ethos.

●Crafted the brand identity, including logo design, color schemes, and a cohesive brand voice and messaging strategy.

●Secured initial funding through private investments and managed financial planning to support the brand's launch and growth.

●Assembled and led a diverse and talented founding team, promoting a collaborative culture essential for operational excellence.

●Navigated legal and regulatory frameworks, ensuring brand establishment, trademark registration, and industry compliance.

●Implemented robust supply chain processes for efficient production, inventory management, and ensuring product availability at launch.

QLQ Casita Director of Interior Design 2021 – 2022

●Provided personalized client consultations, incorporating thorough research to develop tailored design plans.

●Created practical, aesthetically pleasing design solutions within assigned budgets, ensuring client satisfaction.

●Led and managed a team, including a general contractor and workers, overseeing daily operations and project progress.

●Ensured project timelines were meticulously followed, guaranteeing on-time delivery of design projects.

●Oversaw comprehensive renovations, including the gutting and transformation of spaces.

●Managed client budgets, billing, and financial accounts with precision and transparency.

●Conducted extensive research to source unique, locally sourced pieces to create standout design elements.

●Successfully transformed a simple garage into a stunning two-bedroom bungalow/casita, exceeding client expectations.

ELITE MODEL WORLDWIDE

Content Creator/Model 2018 – 2022

●Spearheaded content creation initiatives for diverse fashion, consumer, and beauty brands.

●Developed and managed comprehensive editorial content plans, executed with the assistance of my Executive Assistant and produced by myself.

●Instituted an editorial style guide and conducted training sessions for the Executive Assistant and general assistant to ensure brand consistency.

●Designed and implemented a strategic posting system tailored to various brands, leveraging my content creation expertise with brands such as Lioness, Suboo, Hanne Bloch, Montce, Agua Bendita, Oceanus, Mott50, Oggee Beauty, Sera and Matina, Faena, SNDYS, Camila Coelho, Anonie, etc.

●Secured long-term contracts with Elite Worldwide and Fenton Models, collaborating with high-profile clients like Net-a-Porter, Intermix, Gap, Good American, L'Oréal Paris, Beauty Blender, Charlotte Tilbury, and Pat McGrath.

●Played a pivotal role as a full-time e-commerce model for Net-a-Porter, acquiring skills essential for running an e-commerce setting, which was later applied to projects with Mott50.

Education: University of Houston - 2016

Skills: Business & Brand Development, Creative Direction, Marketing Management, Brand Marketing, Fashion Marketing, KPI Development & Analysis, Campaign Planning & Execution, Influencer & Celebrity Relations, Digital/Traditional/Affiliate Marketing, Content Creation, E-Commerce, Project & Event Management, Team Building, Social Media Engagement, Styling, Pre/post-production, Copywriting