Business Development Content Writer
Resume:
ESL Specialist Curriculum Developer Content Writer Early Childhood &
Advanced Test Prep Tutor Corporate Training
Elena Santana, PhD
Work History
Contact
linkedin.com/in/drelenasantana
Languages
Skills
Experienced and versatile professional with over 10 years of success in team leadership, customized learning platforms, effective business training methods, business development, content writing, and marketing. Specialized in e-learning, tutoring, and curriculum development across diverse subjects and age groups. 2020-01 -
Current
2011-01 -
Current
Address
Miami, FL, 33185
Phone
ad4i8l@r.postjobfree.com
English
Spanish
Business Development
Individual and Group Instruction
ESL Instructional Programming
Curriculum Development
Learning Management System
Expertise
Content Development
Software Integration
Teacher Mentoring
Educational Technology
New Teacher Coaching
Curriculum Design
Founder and Chief Curriculum Platform Developer
Let's Read English, Inc,
Miami, United States
Let's Read English provides online tutors with curriculum, training, resources, and platform for tutors and students to succeed in language learning locally and internationally.
Worked with software development and testing team members to design and develop robust solutions to meet instructor and student requirements for functionality, scalability, and performance of learning management software.
Spearheaded provision of online tutors with curriculum, training, resources, and platform for language learning.
Adopted new technologies for collaboration and online student learning.
Oversaw quality of education through instructor lesson assessments.
Designed and delivered technical course content for various learning modes.
Managed resources for 2000 students and 50 online instructors. Utilized training sessions and materials to master use of learning management system.
Organized and implemented coursework, oversaw scheduling and monitored attendance through learning management system.
Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
Advanced Learning Professor, Curriculum
Developer
Multiple Institutions,
Beijing, China
(Let's Read English, Whale's English, VIPKid, 51Talk) Educated over 7,000 international students from PreK, university and corporate across subjects like English, literature, Spanish, sciences, and technology.
Maintained 90% retention rate of regular students through tailored instruction in English as a second language, using diverse teaching techniques such as visuals, games, and technology integration.
Collaborated with bilingual educators, subject matter experts, and administrators to enhance curriculum, set course objectives, and benchmark lessons.
Developed and executed engaging lesson plans, catering to varied learning styles and promoting critical thinking for enhanced subject interaction.
Offered personalized tutoring for students with additional needs and specialized instruction to adult learners on leadership, professional writing, and business communication.
Championed technology-driven learning programs evaluated course efficacy through assessments, and upheld best practices in adult learning for comprehensive course development and delivery.
Published Author
Let's Write English, Inc., Miami, FL
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Crafted, creatively designed, and published on Amazon engaging children's learning and phonics workbooks. Moreover, developed and published practical diabetic trackers, school notebooks, and diaries with creative brain break pages to cater to diverse educational and health needs.
Conducted over 10,000 hours of in-depth research on special needs education and online platform enhancement topics, aiming to elevate knowledge facilitation for students in online learning environments.
2020-01 -
Current
Content Writer
Multiple Institutions, Miami, FL
Completed thorough research into assigned topics.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Provided writing support in fast-paced environment for variety of public-facing materials.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
2011-01 -
Current
Web Developer Marketing Consulting
Creative Web Networks, Miami, FL
FEI Education Institute
Led developing and maintaining targeted audience sites, transitioning them into robust Content Management Systems. Trained staff on CRM systems and implemented comprehensive Conducted niche analysis keyword research and initiated digital
Secured optimal pricing for lead marketing notification systems 2001-01 -
2012-12
Instructional Presentations
Responsive Web Design
Video File Editing
Content Marketing
Content Management Systems
Technical Writing
Marketing Automation Software
and integrated CRM with websites and social platforms for cohesive communication.
Spearheaded front-end development using platforms like WordPress and HubSpot, ensuring adherence to SEO best practices and internal coding standards.
Managed technical troubleshooting, applied emerging technologies for site updates, and crafted SEO strategies for optimal browser rankings.
Redesigned websites for improved user experience, navigation, and visuals while identifying key marketing channels and creating tailored marketing materials.
Olian Maternity Physicians, Attorneys, Freight Forwarders, E-Commerce Stores
Managed and developed custom e-commerce solutions for diverse clients, including six sites for Olian Maternity (wholesale and retail).
Integrated wholesale sites with database-driven platforms, ensuring seamless e-commerce content management.
Trained staff in e-commerce practices, fraud prevention, and platforms like Authorize.net and PayPal.
Oversaw reputation management customer service and addressed chargebacks, implementing measures to prevent fraudulent activities.
Led digital marketing efforts, including Google AdWords and Facebook PPC campaigns, and managed social media
platforms (Facebook, Instagram, Twitter).
Maintained e-commerce practices on Amazon and eBay and initiated affiliate programs for retail sites.
Designed and optimized websites for physicians, attorneys, freight forwarders, and e-commerce stores, including custom Facebook developments and e-commerce shopping carts. Executed online advertising strategies, including SEO-optimized content, site submissions, social media advertising, data mining, bulk email marketing, and blog designs.
Developed web applications enhancing e-commerce, online portals, and inventory automation, adhering to W3C standards and increasing traffic and sales.
Pioneered SEO strategies, analyzed server logs, and innovative web applications using ASP.NET, setting new benchmarks in industry.
Successfully managed internet marketing campaigns, achieving 205% increase in site traffic and 60% conversion rate within year. Linens 4 You, Miami, FL
Founder and Developer
Spearheaded design, development, and launch of online store Managed end-to-end operations, from inventory to order fulfillment.
Implemented SEO strategies to enhance website visibility. Oversaw financial reporting, ensuring accuracy in inventory and funds.
Education
Addressed managerial issues and trained staff on various operational aspects.
Scheduled and supervised shifts, ensuring timely completion of tasks.
Ensured timely and accurate shipping of client orders. Onboarded new employees, training them on products and product data entry.
Fostered vendor relationships and ensured prompt follow-up on online orders.
Guaranteed proper packaging and shipping of orders to correct destinations.
Commercial Real Estate Paralegal
Broad & Cassel, Akerman, Senterfit, Et. Al,, Miami, FL Prepared preliminary settlement statements and loan closing instructions for review by title companies and closing agents. Prepared and processed all title and loan documents for residential and commercial real estate transactions. Maintained checklists of required documentation and open issues affecting closings.
Prepared and processed all documents for foreclosure proceedings in residential and commercial properties. Collaborated with lenders, agents, and legal professionals to resolve transactional and title issues.
Prepared and processed all documents for eviction
proceedings in residential and commercial properties. Reviewed titles, insurance and flood zone certifications to meet closing standards for each property.
Provided administrative support and research for civil litigation and civil proceedings.
Handled filing systems for both short and traditional real estate transactions.
1988-01 -
2001-01
Ph.D: Engineering And Computing Education
Florida International University - Miami, FL
2015-01 -
2020-06
Bachelor of Arts: Interdisciplinary Studies
Florida International University - Miami, FL
Dean's List 2018
2018-01 -
2019-01
Certificate in Social Media And E-Marketing
Florida International University - Miami, FL
Dean's List 2018
2018-01 -
2020-12
Master of Science: Information Technology /
SoftwareEngineering
Florida Institute of Technology-Melbourne - Melbourne, FL 2000-01 -
2002-12
Bachelor of Arts: English
St. Thomas University - Miami, FL
1989-01 -
1992-12
1986-01 - Associate of Arts: Applied Sciences
Certifications
1988-12 Briarcliffe College - Miami, FL
High School Diploma
St. Brendans High School - Miami, FL
1982-01 -
1985-06
TEFL and TESOL: Master Certificate in teaching English as a foreign language from ITTT
2014-10
Teaching English Online China and Beyond – Cambridge Assessment English Certificate of Achievement
2018-01
Contact this candidate