Marketing Specialist Email
Resume:
Dara Gholston
ad4eke@r.postjobfree.com
Honors: Emma Bowen Foundation Alumni
Education: CSU Bakersfield ‘12, B.A. Communications Skills
● Pardot, Salesforce Marketing Cloud, Salesforce, SAP, Mailchimp, Constant Contact, Adobe Marketo, BlueJeans, Asana, Wrike, Knak
● Microsoft Office, Adobe Suite, and Google Suite proficient (Excel/Sheets, Word/Docs, PowerPoint/Slides)
● Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress, Sprout Social Experience
Torrid March 2023 - February 2024
Email Marketing Specialist
● Uses strategic planning between several documents to facilitate emails 4 weeks in advance.
● Works cross functionally in Wrike with Design and Copy to review all daily emails that are going out before working with a third party to ensure building of emails are correct, within Salesforce Marketing Cloud, including the building out of Automations for each email.
● Reviews analytics in Salesforce to help strategize email campaigns and strategy weeks in advance.
● Creates decks that recap campaigns for a high level overview of success and strategy in the future for documentation that the team can refer back to when needed. Yahoo, Inc. Jan. 2022 - February 2023
Email Marketing Specialist
● Partner with Design to create and format emails in Knak for deployment in Adobe Marketo, which includes creating programs and/or campaigns to sync.
● Collaborate with the Digital Marketing team to coordinate tasks and projects within Wrike to help move projects forward and keep stakeholders up to date on project statuses.
Los Angeles Area Chamber of Commerce Nov. 2020 - August 2022 Email Marketing Coordinator
● Creating emails, Formatting through feedback from stakeholders and HTML coding for adjustments within templates, and deploying email communications from each Chamber Council from Pardot, as well as, create tracking URLs for all campaigns and report on KPIs
● Works cross functionally with several departments and the project managers within Asana to effectively and successfully keep track of project statuses and materials.
● Overseeing the transition in CRMs from Constant Contact to Pardot while maintaining and building updated prospect lists (static and dynamic) between client systems. Dara Gholston
ad4eke@r.postjobfree.com
CineConcerts Feb 2020- Oct 2020
Manager, Market Operations
● Oversee the management of several different markets, domestically and internationally, to ensure marketing materials are accurate and up to studio standard using Ragic/Starlabs.
● Edit and approve press releases for all markets domestically and internationally.
● Edit social media copy that is distributed across all major social platforms from Loomly.
● Update website page with composer playlists, which includes pictures and Spotify links.
● Curate and edit pitch decks for separate external projects using Keynote. NBCU - Contractor May 2019 - Jan 2020
Operations Coordinator
● Assisted in the transition of a third-party production company’s (eOne) physical catalog artwork being uploaded on the newly integrated Microsoft Sharepoint database, which involves scanning and editing back-catalog artwork in the wake of the merger, as well as, maintaining and organizing the folders within Sharepoint. Megatrax Production Music July 2014 - Jan 2019
Marketing Coordinator (in addition to assistant duties)
● Connected with clients by using Pardot and Salesforce for email automation.
● Prepared marketing reports by collecting, analyzing, and summarizing sales data for the CEO to be kept up to date on progress of our audience. Disney/ABC Television Group May 2013-July 2014
Assistant Coordinator
● Assisted in the music production process which included uploading and downloading various music files (aiff, mp3, and wav) to and from an FTP site, and tracking invoices.
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