Project Manager Marketing

RYAN LEHR

MARKETING MANAGER

CONTACT

630-***-****

*********@*****.***

PROFILE

Direct to consumer marketing leader with experience managing and leading all aspects of high-volume, high-version campaigns with multi-million-dollar budgets. Successful history of delivering superior services and maintaining excellent client relationships while leading key business objectives and KPI growth.

SKILLS

Acquisition Marketing

Direct Mail

Strategy

Multi-Channel

Marketing

Team Management

Analytics

Communication

Creativity

Strategic Thinking

Excel

Microsoft Suite

PowerPoint

Workfront

Asana

EXPERIENCE

Jan 2022-Current Marketing Acquisition Manager

Oncourse Home Solutions (formerly American Water Resources Develop, manage, execute, and report on all acquisition marketing efforts, including:

• Create robust testing strategies with aggressive growth goals – with winning rollouts this year showing 55% lift and 17% lift in new customer adds within key markets.

• Successfully implemented and managed 125% budget growth, with 65% increase in customer adds, over 2-year period by maintaining high customer conversion rate.

• Comprehensive weekly reporting with key metrics (CAC, LTV/CAC, RR%, Payback, ROI) and weekly forecasting updates.

• Defined and managed strategic marketing initiatives on a

$22mm yearly budget.

• Vendor & Partner relationship management including presentations and regular business reviews.

• Team management with multiple direct reports.

• Cross-functional project management and inter-departmental relationship management.

2018 – 2021 Marketing Project Manager – American Water Resources

• Lead project manager in key growth markets with one direct report.

• Digital vendor relationship manager including reporting and budget management.

• Lead project manager in new initiatives including product launches. 2011 – 2018 Creative Strategist / Lead Graphic Designer - RRD Lead graphic designer and creative strategies with multiple winning package designs across multiple markets including home services, insurance, financial services, and non-profits.

EDUCATION

Northern Illinois

University

2004-2008

BFA in Visual

Communications

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