OVERVIEW
• Combines design thinking with an entrepreneurial mindset
• Fills multiple roles with a deep, diverse skill set developed over 15+ years in startups, agencies, and consulting
• Thrives in fast-paced environments, self-directed or in teams
• Welcomes the challenge of ambitious or ambiguous briefs and excels in solving users’ problems while meeting and exceeding business goals. Design Consultant
TOTARO DESIGN January 2003 – Current
• Branding, User Experience, Product Design, Web Design, and Copywriting consulting for companies of all sizes Founding Designer
CHAI BIOTECHNOLOGIES, Startup January 2015 – January 2023
• Third hire, grew to 70+ employees
• Collaborated directly with the CEO to continuously enhance users’ experiences and position Chai as a leading biotechnology company.
• Developed cross-platform application for a device used around the world, including 19 of the top 20 biomedical research universities.
• Responsible for maintaining brand identity and web presence; iterating quickly to take feedback from wireframe workflows to pixel-perfect final design.
• Designed and executed ad campaigns to enhance brand awareness and drive sales. [+20% increase in non-COVID traffic since Spring 2022]
• Support Sales, R&D, and Engineering with design collateral from trade show materials to product use and safety manuals. Founding Designer
SMITHRX, Startup January 2016 – March 2018
• Second hire, grew to 40+ employees
• Worked with CEO to design initial pitch deck that secured $10M+ in funding.
• Developed a comprehensive design system, encompassing overall brand identity and customer/admin portals.
User Experience Design Consultant
ACCELA, Government Software August 2014 – October 2015
• Led multiple design teams to successfully create and implement a consistent brand experience across various mobile platforms.
Senior Visual Designer
FJORD, Design Consultancy June 2013 – July 2014
• Developed and refined user interfaces across multiple platforms for Fortune 500 companies including AIG and Kohl’s, advancing from wireframes to final, customer-facing designs.
• Led stakeholders throughout the company in discovery workshops to better understand their customers’ wants and make actionable plans to exceed them Lead Designer
ORIGINATE, Startup May 2008 - June 2013
NICK TOTARO
FOUNDING DESIGNER + SR. VISUAL DESIGNER
www.totarodesign.com
********.******@*****.***
403a Washington Blvd
San Francisco, CA 94129
EDUCATION
Savannah College of
Art & Design
BFA Advertising Design
Jan 2003 – June 2007
AREAS OF EXPERTISE
Product Design
UI Design
UX Design & Wireframing
Prototyping
Web Design
Design Systems
Copywriting
Information Architecture
Marketing
Ad Design
Video Production
Script Writing/Editing
Production
Photography & Photo Editing
Document Design & Formatting
Trade Show Collateral