CEO COO C-Level Executive

Christopher Candland

801-***-**** ● ******@*****.*** ● LinkedIn

• Executive Leader with a proven track record of driving top-line revenue growth and EBITDA gains.

• Organizational performance optimization through streamlining efficiencies within fashion and consumer categories.

• Expertise in P&L management, digital, retail, wholesale strategies, supply chain optimization, and team leadership.

• Successfully led companies through periods of significant expansion, implementing efficiency to maximize profitability. C3 CHIEF EXECUTIVE OFFICER CHIEF OPERATING OFFICER 2021 - PRESENT

• Companywide P&L Management and oversight creating the roadmap for market penetration and amplification over eCommerce, wholesale, and retail revenue streams leading to a 225% increase in revenue.

• Revitalized digital landscape by orchestrating a user-centric website redesign, technical stack rebuild, CRM enhancements, omni-channel approach via new digital media strategies, optimizing teams, providing new asset requirements, managing multi-channels, resulting in an impressive 200% year-over-year conversion upswing.

• End-to-end oversight of the entire company leading to a 40% year-over-year revenue increase across all channels.

• Creation of new DTC strategy, omnichannel setup, and execution, including full 360 Marketing plan, website UX, Tech Stack Modifications, inventory enhancements, merchandising guidelines, and raw material purchases. SELECT CLIENTS, CONTRACTS & INTERIM POSITIONS INCLUDE: TTSWTRS CHIEF EXECUTIVE OFFICER COO

NICK FOUQUET CHIEF OPERATING OFFICER

RE/DONE CHIEF OPERATING OFFICER

AGCF CHIEF OPERATING OFFICER

EB DENIM CHIEF EXECUTIVE

READY SET JET & PASSPORT TO BEAUTY COO

TOCCIN CHIEF OPERATING OFFICER

VERITUS HOLDINGS MANAGING DIRECTOR

N:PHILANTHROPY LLC CHIEF OPERATING OFFICER 2020 – 2021

• Contracted for Risk Management purposes and monetization event: Strategically managed companywide P&L, spanning wholesale, eCom, design, production, sales, logistics, finance, HR, and legal functions. Directed an adept team of eight for seamless execution in pursuit of strategic risk management and investment/sale goals.

• Developed new digital strategy including recalibration of UX via redesign, CRM enhancements, email & SMS Marketing, Influencer, and Social Media Marketing along with internal personnel and external digital agency assets, all leading to 35%+ Year-over-year performance, increases in KPIs such as ROAS, and reduction in CAC.

• Reworked the companies' delivery systems from 3PL to in-house, saving the company 25%+ in warehousing and logistics fees and reducing chargebacks while improving quality control, efficiency, visibility, and speed to floor.

• Complete personnel enhancement reducing payroll overhead by 30%+ year-over-year while improving workflow and streamlining processes, leading to the best Net Income month and quarter in the brand’s history. VELVET BY GRAHAM & SPENCER CHIEF OPERATING OFFICER 2018 - 2019

• Contracted post-sale to Adastria, a Publicly Traded Japanese Company to manage all daily operations with full P&L responsibility & oversight of wholesale, retail, and eCommerce revenue streams focusing on D2C channels.

• Led complete restructure and overhaul of internal and external eCommerce teams to maximize efficiency and increase ROI, leading to continuous year-over-year increases of at least 30%+ while reducing ad spend by 15%+.

• Implemented full Omni-channel blueprint to maximize all brick-and-mortar and eCommerce DTC sales capturing new customer engagement and overall customer visibility, increasing consolidated P&L revenues by 25%+.

• Incorporated retail plan for existing brick & mortar stores, including a blueprint for new lease location negotiations and build-out oversight generating 15% - 20%+ comparable-store year-over-year sales increases.

• EBITDA growth of over 25%+ across consolidated company P&L, including all revenue streams and channels. BENDON GROUP (dba NAKED BRAND GROUP (NASDAQ: “NAKD”) PRESIDENT 2017 - 2018

• Contracted pre-Merger to Integrate Bendon Group & NAKD operations for greater profits via new revenue streams such as wholesale partnerships, product extensions, and eCommerce strategies. Achieved a 25% YoY boost in consolidated eCom business, with Frederick’s of Hollywood growing 35%-40% YoY ($50M to $60M++).

• Full P&L management, revenue growth responsibilities, and oversight for the brands Heidi Klum Intimates, Heidi Klum Swim, Fredericks of Hollywood, Stella McCartney Intimates, Stella McCartney Swim, Pleasure State, Fayreform, Lovable, Hickory, and Naked Brand Group (NASDAQ: NAKD) totaling around $100 million.

• Successfully established and oversaw partnerships with Fredericks of Hollywood and Forever 21, leading to the launch of in-store hard shop concept and expanded product offering with ABG and Megan Fox collaboration.

• Optimizing business operations in preparation for a merger between Naked Brand Group (NAKD) and Bendon Group: increase revenues and EBITDA by 10%, restructure the overall business, decrease operating expenses by 20%, improving profitability and productivity through extensive modeling revenue gains and FP&A activities.

• Effectively managed and led merger process between Bendon Group and Naked Brand Group, ensuring compliance with SEC regulations and overseeing legal aspects related to the consolidation of public entities. SEMSEM LLC CHIEF OPERATING OFFICER & MANAGING DIRECTOR 2015 - 2017

• Contract: Hands-on company and departmental management of six direct reports, focusing on driving sales through direct-to-consumer eCommerce push through affiliate marketing, digital advertising, sales events, maximizing wholesale partners and retail channels, generating 60%+ year-over-year revenue gains.

• Managed two product lines' pre- and post-collection costing, development, import, and domestic production.

• Full P&L, department, revenue, budgetary, cash flow; treasury and merchandising plan management responsibility. YIGAL AZROUEL & CUT25 BY YIGAL AZROUEL PRESIDENT 2013 - 2014

• Contract: Managed and directed ten direct reports, including but not limited to sales (eCommerce, brick & mortar retail & wholesale), logistics, operations, finance, production, marketing & public relations, HR, and legal.

• Full P&L responsibility for brick-and-mortar retail locations, eCommerce, and corporate P&L. Hands-on financial, sales, and operational leadership, supply chain, and Sales leading to a 20% increase in EBITDA.

• Increased gross margin by style for both brands through the careful due diligence of collection pre-costing and post- costing guidelines and merchandising plans, increasing blended seasonal gross margin by 15%.

• Created website and eCommerce brand-building technical stack and asset alliances for new developments to drive company revenues, increase online sessions, and improve overall user experience and increased digital KPIs. SMCP GROUP – SANDRO, MAJE & CLAUDIE PIERLOT (LVMH) CFO/VP OF FINANCE & OPS 2011 - 2013

• Financial and operational management of full P&L for all brands laying out blueprint for owned P&L advances.

• Created the entire infrastructure of the corporate office of SMCP GROUP. Included but not limited to revenue- driving due diligence through financial, operational, FP&A, marketing, PR, social media, eCommerce product flows, brick-and-mortar store, concession placement, and oversaw the signing of brand celebrity ambassadors.

• Supervised all financial reports, including but not limited to corporate and bi-store P&L, cash flow forecasts, financial modeling, actual vs. budget for all brands consisting of 42+ points of sale, and two eCommerce sites.

• Oversaw and managed all budgets, contracts, tax filings, leases, insurance, Human Resources, and space negotiations for the retail rollout of Sandro, Maje, Claudie Pierlot, and the SMCP Group corporate offices. COC + CO CHIEF OPERATING OFFICER 2010 - 2011

• Oversaw all day-to-day sales and operations for over 30 brands, such as Foley + Corinna, Kooba, Botkier, Treesje, CC Skye, Ted Rossi, Orla Kiely, and Candela, with a key focus on driving new and existing revenues.

• Negotiated and approved all markdown allowances, advertising, and Department Store agreements.

• Implemented strategic projections of vendor sales plans by advising vendors on business, pricing, margin implications, and design trends for all collections to increase product offerings and overall revenues. DIANE VON FURSTENBERG STUDIO LP (DVF) GLOBAL FINANCE MANAGER 2004 - 2010 Financial Reporting

• Prepared and presented monthly, quarterly, and annual sales reports and actual vs budget analyses to the President, CFO, and COO of sales totaling around $300+ million in sales annually.

• Supported the CFO in managing Visa documentation, insurance, 401k, health care and benefits. Operations

• Instrumental liaison in operations, retail, logistics, ERP systems and sales in growing DVF from a $45 million company in 2004 to its position as a $300+ million company in 2010, consisting of an EBITDA of around 30%. TECHNOLOGY

Winfashion, QuickBooks, Solomon 6.5, Microsoft Dynamics Live and Testing Environment, Microsoft Office, EDI, Retail Pro, Showroom Exchange, BlueCherry (ERP Software System) and Testing Environment, Storeland, Winstore, RLM, AIMS360, TeamWork, Full Circle, Slack, Google Analytics, Klaviyo, Nosto, Yotpo, Attentive, AI methods, Various payment gateways & ERP Systems, Magento, WooCommerce, Shopify, and Shopify Plus. EDUCATION

University of Utah – David Eccles School of Business Bachelor of Science Salt Lake City, UT

Focus: Finance & Marketing

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