SKILLS

Leadership, Team Mentoring and

Performance Oriented

Sales and Marketing Strategy Expert

Proficient with New Business

Development

Superior Client Relationship

Management

Advanced Communication, Writing and

Presentation Skills

Analytical and Detail Oriented

Proficient in many software applications

including: Office 360, Google Suite, etc.

Cross-Functional Collaborator

Advanced Digital Sales and Marketing

Professional

Experienced with many CRMs such as

Salesforce, NetSuite, Infusionsoft,

others

Abundant Business Start-Up Experience

Creative Problem Solver

Proficient in Programmatic Ad Sales

Activations and Marketplace

Self-starter, Independent and Self-

Assured

Sales Forecasting, Planning & Budget

B2B Sales, B2C Sales

Comfortable with remote or in-office

environments

EXPERIENCE

2023-PRESENT

MACRAE’S DIGITAL ADVERTISING – DIRECTOR OF SALES (CONTRACT)

Spearheaded and directed sales initiatives for SEO, website and App development programs

Formulated comprehensive service packages featuring monthly programs encompassing a spectrum of offerings such as content creation, blog writing, on/off page optimization, and end-to-end website development

Designated as the key driver in Business Development, pioneering the establishment of strategic partnerships through the agency partnership program. Orchestrated the negotiations and creation of agreements, fostering mutually beneficial relationships

THRASSOS VRYONIDES

Toronto, ON · 905-***-****

ad47qu@r.postjobfree.com · https://ca.linkedin.com/in/thrassosvryonides Dynamic sales and marketing leader with a proven track record of driving sales growth, building robust relationships, and successfully managing projects from conception to completion. A trusted advisor known for exceeding expectations, with exceptional communication skills and exceptional critical decision-making. Collaborative team player and contributor dedicated to meeting and surpassing company objectives. Adaptable and transformational leader with a keen eye for detail, adept at creating motivating presentations and developing opportunities to exceed organizational goals. 2

2020-2023

DAX (DIGITAL AD EXCHANGE) - DIRECTOR, NEW BUSINESS DEVELOPMENT

Key contributor to the national sales strategy

Drove growth in digital audio media sales including pure play, online radio streaming and podcasts

Grew account base over 300%, in year-over-year revenue

Proactively created new revenue generation across all DAX digital products with prominent publishers such as: SoundCloud, TuneIn, AccuRadio, Wondery, Adswizz, NPR & more

New business generation via corporate presentations, relationship building, prospecting, a business development, strategy, thought leadership, idea generation & proposal writing 2020

SEARCH OPTICS - DIRECTOR OF SALES, CANADA

Lead the Canadian Team in business development for digital marketing solutions in the automotive industry

Led the national sales strategy covering Website Development, Paid Search (SEM), Local Search, Programmatic Display & Video, SEO, Social Media, Analytics & Campaign Optimization 2018-2020

KIJIJI CANADA/KJIJI AUTOS - SENIOR ACCOUNT EXECUTIVE

Implemented Sales and Migration of Kijiji Autos launch

Grew territory by 20% in first 60 days

Prepared meaningful and engaging corporate presentations to digital advertising customers 2017 – 2018

CONCENTRIX - SENIOR GROUP PROJECT MANAGER (CONTRACT)

Led a team of 17 direct reports, ensuring customer retention through sales to fulfill client objectives

Maintained compliance with transaction procedures, resulting in less than 1% error rate and increased client provincial sales by over 25%

2007 – 2016

BELL MEDIA - SENIOR ACCOUNT EXECUTIVE

Maintained and grew account list of over $18M

Increased annual sales by over 40% by developing a comprehensive marketing strategy

Increased an international confectionery brand's annual spend from $600k to over $1.8M 2001 – 2007

BELL MEDIA - SENIOR ACCOUNT COORDINATOR

Nominated by Leadership Team for annual Employee Choice Awards – Detail Category 3

EDUCATION AND PROFESSIONAL DEVELOPMENT

YORK UNIVERSITY, BUSINESS ADMINISTRATION

FANSHAWE COLLEGE, MARKETING/TELEVISION BROADCASTING GOOGLE ADS, CERTIFIED – DISPLAY ADS, SEARCH, FUNDAMENTALS, ANALYTICS, MOBILE QUANTCAST, REAL TIME ADVERTISING (RTA) ACADEMY

IAB CANADA, DIGITAL LEARNING CERTIFICATE

CDI EDUCATION, THE SERVICE E.D.G.E.

CTV WORKSHOP, DEALING WITH DIFFICULT PEOPLE

VOLUNTEER WORK & EXTRACURRICULAR INTERESTS

Humanitarian of the Year Award winner, East Gwillimbury Soccer Club

Volunteer Representative soccer coach for Newmarket SC, Aurora SC, East Gwillimbury SC and Bradford Wolves Academy Soccer Club

Videography and digital video editing

Stand-up comedy: performed and contributed to weekly column in local Newspaper, reviewing comedians

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