Project Management User Experience

Nasim Eghlima

Walnut Creek, CA • +1-925-***-**** • ********@*****.*** • linkedin.com/in/nasim-eghlima-a5404938

• neghlima.myportfolio.com

Summary

With extensive experience in creative production and UX design across diverse industries, I've consistently driven brand recognition and user satisfaction through meticulous attention to detail, strategic planning, and effective team collaboration. Proficient in Adobe Creative Suite, Figma, and project management tools like Workfront and Jira, I excel in enhancing brand identity, optimizing user experiences, and achieving project objectives with creativity and innovation. Work Experience

Creative Lab - Walmart Connect • San Bruno, CA, USA • 06/2022 - 02/2024

(Walmart internal ad agency)

Senior Creative Producer

• Managed over 85 creative projects using Workfront and Slack, ensuring alignment with brand voice and delivering digital assets including banners, landing pages, and in-store visuals.

• Applied expertise in branding principles to maintain consistent brand messaging across multiple platforms and collaborated with agencies and partners to achieve project objectives.

• Contributed to the development of 15 user interface components by using Figma and Adobe Creative Suite and collaborating with team members, thus enhancing the visual appeal and user experience of web and mobile applications.

• Improved design process efficiency by 20% through strategic process enhancements, optimizing project workflow and resource allocation using Workfront and Slack. Community Services Bureau • Concord, CA, USA • 01/2016 - 12/2022

(Agency assisting with children’s education for low-income families) Senior Manager – UX Design

• Enhanced brand uniformity in 80% of communication materials using Adobe, leading to a 20% uptick in brand recognition.

• Provided user testing feedback for responsive design, cross browser compatibility and user experience.

• Refined the website's user interface by developing wireframes and mockups using Figma and Adobe, working collaboratively with the UX team, achieving 95% user satisfaction, and maintaining 90% brand consistency.

• Grew social media following organically, resulting in a 150% increase, by cultivating a robust online presence.

• Streamlined contract processes using Jira, cutting turnaround times by 40%, leading to cost savings and increased team efficiency.

• Executed highly successful annual photo art gallery, increasing community engagement and brand visibility by 30%.

Freelance • Pleasant Hill, CA, USA • 01/2012 - 12/2016 Photographer/UX Designer

• Enhanced digital brand identity using Adobe and Figma, achieving a 40% rise in online engagement through the translation of brand voice into visual designs for various digital platforms.

• Created and implemented user-friendly interface components for web and mobile applications using Figma, HTML and CSS, which contributed to a 20% uptick in user interaction.

• Expanded client portfolio and efficiently managed scheduling for photo shoots using Jira and Workfront, leading to a 15% increase in bookings and revenue over six months, while upholding strict brand guidelines.

• Developed and designed company’s websites using WordPress, and designed desktop and mobile files utilizing the Bootstrap grid, UI kit and pattern library. Royal Hospitality Group • Sacramento, CA, USA • 01/2010 - 12/2012 Marketing Customer Service Manager

• Increased brand recognition by 30% and revenue by 20% by implementing effective marketing and branding strategies with consistent brand voice.

• Collaborated with product managers and developers to ensure UI met requirements and user needs, resulting in a 15% decrease in user complaints.

• Exceeded revenue goals by 20% through strategic planning & effective team management, ensuring brand consistency across all digital platforms.

Jones Lang Lasalle • London, England, UK • 01/2006 - 12/2009 UI/UX Designer

• Collaborated with lead designer, ensuring consistent design excellence and client satisfaction with a focus on brand voice.

• Developed and delivered a suite of publications on global, European, and local markets, upholding brand consistency and voice across all communications.

• Trained new team members in design protocols using Adobe and collaborated with various teams via Salesforce to reinforce brand alignment in all advisory and valuation materials. Thistle Hotels • Stevenage, England, UK • 01/2004 - 12/2006 UX Designer

• Collaborated in the design process for print materials via Salesforce, adhering to brand guidelines and meeting manager's requirements with a consistent brand voice.

• Assisted in conducting design research and contributing to the creation of visual design, including typography and visual concepts for the brand style guides, ensuring consistency in brand representation.

• Demonstrated attention to detail, adherence to brand standards, and effective communication in maintaining brand voice.

Education

Graduate Certificate. Web Design and Online Communications (Mass Communications)

University Of Florida • GPA: 4.0

M.S. Tourism Management

University Of Strathclyde

B.A. Hotel and Hospitality Management

University Of Strathclyde

Skills + Tools

Adobe Creative Suite (Photoshop, InDesign, Illustrator, XD), Attention to Detail, Brainstorming, Brand Awareness, Branding Process, Brand Identity, Cascading Style Sheet (CSS), Communication, UI, UX

(User Experience), Prototyping, User testing, Creativity, Design Thinking, Ideation, Innovative, Mobile Design, Design Systems, Wireframing, Figma, Coding (GitHub, HTML5, JavaScript), Sketch, Collaboration, Microsoft Excel, Microsoft PowerPoint, User Centered Design, Photography, User Research, Color Theory, Typography, SharePoint, Empathy, Style Guides, Team Management, Teamwork, User Interface Design, Web Design, Webflow, Workfront, Salesforce, CRM.

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