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Olive Liu, User Experience Researcher

ad45g7@r.postjobfree.com New York, NY 857-***-**** https://www.oliveliuu.com/ EXPERIENCE

Co-founder, UX Researcher Sep 2023--Present

Insightflow startup, New York, NY

• Lead the product development lifecycle of an AI-powered SaaS qualitative analysis platform, collaborating with 3 designers and 5 engineers, from research and prototyping to the development of an MVP within 3 months.

• Conduct user interviews (50+ users) and competitive analysis, creating journey maps and product strategies.

• Facilitate ideation and usability testing sessions, leveraging insights to refine user flows and prototypes. User Researcher (VR) Jan 2023 – Present

NYU CREATE Lab, New York, NY

• Conduct usability test for a VR game tutorial by facilitating accurate data collection, moderating cognitive walkthrough sessions, analyzing usability metrics, resulting in 60% reduction in average response time.

• Conduct experimental design, understanding of how lighting and interaction affect user emotions in VR. UX Research Intern May 2023—Dec 2023

Viasat.Inc, Carlsbad, CA

• Led 2 end-to-end research projects that improve passenger inflight Wi-Fi portal product strategy and usability.

• Conducted user interviews, created 4 user personas, and analyzed a user survey (500+ responses) in Qualtrics and R, leading to pricing strategy that aligns business goals with user mental models and behaviors.

• Collaborated with UX designers on multiple unmoderated usability tests via UserZoom for media player experience, resulting in feature updates and increasing user satisfaction by 30%.

• Analyzed a market research survey (1000+ responses) in R, uncovering target market segmentation needs in Italy’s TV market, informing product value proposition and go-to-market strategies. UX Researcher Jan 2023 – May 2023

Kadena Wallet (via Techfleet), New York, NY

• Led end-to-end user research for a new Kadena cryptocurrency wallet for a team of 3 UX Researchers.

• Created UX Research plans, conducted user interviews, card sorting, and moderated usability tests, informing UX design decisions, validating information architecture, and improving user success rate by 40%. UX Researcher Aug 2022 – Jan 2023

MUNCH startup, New York, NY

• Led foundational research to understand New Yorkers’ dining-out attitudes and behaviors for a B2C app.

• Distributed and analyzed street intercepts, recruited 8 users, conducted in-depth user interviews, and created 3 user personas, resulting in 2 product feature decisions and increasing user engagement by 35%. Research Assistant Jun 2021 – May 2022

NYU Motivation Lab, New York, NY

• Conducted experimental design about consumer choice overload. Co-authored for publishing a research paper.

• Cleaned survey data (1000+ responses) in Qualtrics and conducted ANOVA data analysis with SPSS and R. EDUCATION

New York University, Graduate School of Arts and Science, New York, NY May 2024 MA in Research and Experimental Psychology (consumer research stream) McGill University, Faculty of Arts, Montreal, Canada May 2022 BA in Psychology, minor in Anthropology (with Distinction) SKILLS

Quantitative: ANOVA, t-test, Linear and Multiple Regression, Machine Learning, Factor Analysis, Cluster Analysis Qualitative: User Interview, Survey, Usability Testing, Diary Study, Card Sorting, A/B Testing, Benchmark Study Tools: R, Python, SPSS, SQL, Excel, SurveyMonkey, Qualtrics, Tableau, UserTesting, Dscout, Mural, Miro, Figma

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